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Omnichannel Integration as a Marketing Stack Strategy - DM News

Omnichannel Integration as a Marketing Stack Strategy - DM News | The MarTech Digest | Scoop.it
Brands which attempt to build integrated marketing stacks inhouse, said Tack, "can get in over their heads really quickly." Of course, there's no shortage of partners who can assist in integrating such platforms and tools at the systems level. But systems integrators, said Tack, "are great at software, not data." And successfully traversing the obstacles which confront the CMO is impossible, Tack said, if data remains siloed. 
The Omnichannel Integrator, as Acxiom explains it, is neither a product nor a platform, but specific expertise in consolidating the data layer, and making the data available to the multiplicity of marketing channels.
CYDigital/marteq.io's insight:

An important approach: the data layer should never be overlooked.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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B2B Omnichannel Marketing is Finally Here - Radius

B2B Omnichannel Marketing is Finally Here - Radius | The MarTech Digest | Scoop.it
I’m excited to share that today Radius announced that the Radius Revenue Platform enables B2B marketers to provide a seamless omnichannel experience to their prospects and customers. Marketers can now take advantage of a complete marketing mix directly from Radius that deploys to all channels, including email, phone, field, and direct mail, as well as digital and social channels. With the addition of integrations to Google Adwords, Facebook, and DMP’s, a full omnichannel experience is now possible.

The ability to segment a highly targeted set of prospects and engage with them with a consistent message across multiple channels is game changing. Omnichannel is not something we as B2B marketers can ignore. Radius is uniquely positioned to help B2B marketers reach their target prospects and customers wherever they are. By tapping into our vast network of always-on B2B data, The Network of Record, marketers are able to match business profiles to consumer profiles, extending our customers’ ability to reach their target audience.
CYDigital/marteq.io's insight:

A significant move for Radius. Excellent stuff.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Marketing Automation And Omni-channel: How To Be Everywhere - GetResponse 

Marketing Automation And Omni-channel: How To Be Everywhere - GetResponse  | The MarTech Digest | Scoop.it
With multi-channel, marketers simply had to ensure that they were engaging customers in whichever key battlegrounds pertained to their particular field.  Omni-channel is all of this and more. It’s all of these levels of customer interaction delivered as a concerted effort, as cohesive elements of the same interactive whole.

Marketing automation software gives you a platform on which to build, and it gives you a fighting chance at taking on the omni-channel pioneers at their own game.

Understanding your customers and understanding the routes they take as they navigate your services enables you to enhance their experience of your organization. Use the information gathered by your marketing automation platform to segment your customers, creating specific customer groups which can be targeted in different ways.
CYDigital/marteq.io's insight:

It's what we always say: Be There.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

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