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How to Create an Email Opt-In That Begs to be Clicked: 5 Ingredients - GetResponse Blog

How to Create an Email Opt-In That Begs to be Clicked: 5 Ingredients - GetResponse Blog | The MarTech Digest | Scoop.it
1. Singularity

You would think that providing varied offers would impress your visitors and inspire them to sign up. But the truth? People are repelled by too many choices.

2. Consistency

Limiting yourself to a singular offer doesn’t mean limiting yourself to a single call-to-action, or even a single form. Instead, it means that whatever offer your opt-in focuses on, that offer — and that offer only — must be repeated consistently throughout the page.

3. Brevity

With opt-ins, smaller is powerful because it requires a much less time and energy commitment from your subscribers. Give visitors a glimpse of your knowledge, just enough so they’re enticed, and they will read what you’ve written, and — even better — look forward to hearing more from you in the future.

4. Visibility

Don’t bury your opt-in under mounds of other content. Where you place your opt-in is just as important as what you write in the form or what you offer.

5. Value

Visitors don’t saunter onsite for no reason. They come looking for a solution to a problem. And value is 100% determined by whether or not your opt-in promises to save them from hell … and deliver them unto heaven.
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7 Ways You Can Increase Your Email Opt-ins and Get More Subscribers - Unbounce | #TheMarketingAutomationAlert

7 Ways You Can Increase Your Email Opt-ins and Get More Subscribers - Unbounce | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Email is the top channel for delivering marketing messages. Let's look at 7 ways that you can increase your email opt-ins and get more subscribers.


Condensed...


A) Overlays: Here are a few overlay and pop up plugins and services:


B) Advanced Overlay: A new technology by BounceExchange is getting significant traction recently. The service will display an overlay on your site when the user moves their cursor to the top of the page to click a back or close button. Neil Patel reports that he increased his leads by 10-20% as a result of using this technology. I have found, but not tested, a free code set that a SEO forum user called ‘GoForJacob’ wrote – and supposedly gives you a similar result. A search for “goforjacob popup” will bring up the page.


C) Inline: Conversion Voodoo shared a case study where an overlay on the Shoemoney blog increased its signups by 36% simply by adding “Enter Your Email Here” inline the form field.


D) Avoid Distractions: The overlay had a line of text below the ‘Signup’ button that read “Not Ready to take that step? OK, Why not just Subscribe to the RSS Feed?” Removing that single line generated a significant 28% increase in subscribers.


E) Bars: Another popular option with marketers is having a colored bar that sits at the top of your website and asks visitors to take a specified action. Two companies that offer this technology are HelloBar and ViperBar.


F) Your LP: Every landing page should have 5 key elements.

  1. Headline
  2. Benefits
  3. Call-to-action
  4. Opt-in form
  5. Social Proof


G) Single vs. Double Opt In: I can offer you several recommendations about whether single or double opt-in is better for you. But the reality is you need to test it yourself.

CYDigital/marteq.io's insight:

Unbounce provides the best advice in the market today for landing pages and forms. Take the aforementioned and implement today!


  • See the article at unbounce.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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