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UX-Driven Optimization | Adobe

UX-Driven Optimization | Adobe | The MarTech Digest | Scoop.it

"We want to identify the shortcomings that are causing blockers in a user’s path:

  • Is the content actually relevant to the user? 
  • There could be a lack of confidence and you need a way to build credibility and brand cohesion for the landing page.
  • Is your user not reaching the call to action? Tweak the design elements to draw more focus to a particular section or revisit content hierarchy.

 

If you feel there is still a disconnect in communication of your users’ goals, consider the possibility of using in-person usability testing prior to launching a campaign.  There’s multiple directions your designer can take, but it all starts out with understanding your users."

CYDigital's insight:

And...TEST!

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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16 Ways B2B Websites Can Optimize Conversion Rates [Infographic] - MarketingProfs

16 Ways B2B Websites Can Optimize Conversion Rates [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Optimizing for higher B2B website conversion rates doesn't have to be complicated. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.
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Free Report: 2017 State of the Conversion Optimization Industry - CXL

Free Report:  2017 State of the Conversion Optimization Industry - CXL | The MarTech Digest | Scoop.it
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Optimizing Forms: How to increase the perceived value for your customers - MarketingExperiments

Optimizing Forms: How to increase the perceived value for your customers - MarketingExperiments | The MarTech Digest | Scoop.it
A good marketer is aware of the need for a clear value proposition. However, the value proposition must continue at the process level where you ask for a response from your customer.
CYDigital's insight:

A bit more than 4 minutes.

 

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Increase Conversions with Heatmaps, Scrollmaps, and Clickmaps - The Good

Increase Conversions with Heatmaps, Scrollmaps, and Clickmaps - The Good | The MarTech Digest | Scoop.it
Whether or not it’s doing its job of transforming more strangers into loyal customers. It’s not always easy to tell, though. It’s tough to know whether or not that’s actually happening.

Heatmaps, scrollmaps, and clickmaps can help. Using them together can tell you exactly what people are doing on your website. So you can see – plain as day – if your landing page is pulling its own weight (or not).

They’ll tell you where people are looking. Whether they’re reading or not. And how interested they potentially are in what you have to offer.
CYDigital's insight:

A nice primer.

 

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Persuasive Techniques in Website Optimization: The Ultimate Guide for SaaS (100+ persuasion techniques) - Convertize

Persuasive Techniques in Website Optimization: The Ultimate Guide for SaaS (100+ persuasion techniques) - Convertize | The MarTech Digest | Scoop.it
Learn how to get more conversions and revenues from any marketing campaign with exclusive tips and insights. It's FREE
CYDigital's insight:

Use this as a table of contents, and CT for the specifics behind each.

 

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How to Get Organizational Buy-in for Conversion Optimization - conversionXL

How to Get Organizational Buy-in for Conversion Optimization - conversionXL | The MarTech Digest | Scoop.it
1. Emphasize it’s about finding answers together
2. It’s not more work
3. It reduces your risk
4. Emphasize tangible outcomes, not optimization itself
5. The greatest innovators follow this process
6. Start with the people that need the least convincing and make them your pilot program
7. Get a sponsor from the top
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How to Blast Away the Top 15 Conversion Roadblocks on Your Website - QuickSprout

How to Blast Away the Top 15 Conversion Roadblocks on Your Website - QuickSprout | The MarTech Digest | Scoop.it
1. Slow load time

2. Wrong color scheme

3. Confusing navigation

4. Cluttered design

5. Crappy imagery

6. Excessive options

7. Missing or hard to find contact info

8. Spelling/grammatical errors

9. Stale content

10. Crazy salesy copy

11. No social proof

12. No trust elements

13. Annoying sign-ups

14. An arduous checkout process

15. No A/B testing
CYDigital's insight:

Definitely CT for examples and how to solve.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
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Marketing Campaign Optimization: Power Results-Driven Strategies - TrackMaven

Marketing Campaign Optimization: Power Results-Driven Strategies - TrackMaven | The MarTech Digest | Scoop.it
Marketing campaign optimization best practices

1. Put strategy first.

2. Incorporate metrics from the start.

3. Use the strengths of different platforms.

4. Personalize.

5. Always be testing.
CYDigital's insight:

Especially #5: ABT.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics] - HubSpot

SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics] - HubSpot | The MarTech Digest | Scoop.it

CYDigital's insight:

Unique and good guidance. Etsy only if you're selling plushies on the side.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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The 6 A/B Testing Mistakes That Stifle Conversions | Simply Measured

The 6 A/B Testing Mistakes That Stifle Conversions | Simply Measured | The MarTech Digest | Scoop.it
1. Testing Without Purpose

2. Failing to Make Big Changes

3. Not Differentiating Between New and Repeat Visitors

4. Using the Wrong Tool

5. Not Testing for a Long Enough Period of Time

6. Assuming You Know What People Want
CYDigital's insight:

Ding, ding, #3 is a winner.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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5 Best Ways to Optimize Images for SEO – Magic Picture

5 Best Ways to Optimize Images for SEO – Magic Picture | The MarTech Digest | Scoop.it
Keep the Name Simple

Alt Tags Are Everything

Caption Your Images

Keep Images Small

Dimensions Matter
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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7 A/B Tests for Optimizing Email Marketing - cleverbridge

7 A/B Tests for Optimizing Email Marketing - cleverbridge | The MarTech Digest | Scoop.it
Testing Email Body Content

Testing Email Sending Cadence

Testing Product vs Company Name

Testing Preheader Glyphs

Testing Deadline Text

Testing Send Time
CYDigital's insight:

Pleasantly surprised with these testing areas! Smart approach. CT for the details.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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How Hootsuite Increased Conversion By 16% – Qualaroo

How Hootsuite Increased Conversion By 16% – Qualaroo | The MarTech Digest | Scoop.it
CYDigital's insight:

And the one question that helped? "What other information would be more helpful?"

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Sermo Article Email Case Study - MECLABS

CYDigital's insight:

Only 9 slides that captures the essence of this experiment.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Solving the attribution conundrum with optimization-based marketing - Lies, Damned Lies...

Multichannel campaign optimization using combinatorial multi-armed bandit experimentation is a powerful, though nascent, alternative to traditional campaign attribution approaches for maximizing marketing ROI. Although performing true multichannel optimization requires significant investment and maturity in data, marketing automation technology and organizational alignment, it’s possible to get started in a more limited fashion by taking an optimization-driven approach in existing channels, and growing from there.

Fortunately there are a few companies which are starting to offer solutions for optimization-driven marketing and can start to help you down this path:

  • Amplero Digital campaign intelligence & optimization platform based on predictive analytics & machine learning.
  • Optimove Multichannel campaign automation solution, combining predictive modeling, hypertargeting and optimization
  • Kahuna Mobile-focused marketing automation & optimization solution
  • IgnitionOne Digital marketing platform featuring score-based message optimization; ability to activate across multiple channels
  • BrightFunnel Marketing analytics platform focusing on attribution modeling
  • ConversionLogic Cross-channel marketing attribution analytics platform, using a proprietary ML-based approach
CYDigital's insight:

You really need to CT. My take: a fully optimized approach still won't give you the data you need to justify the expenditures, but it certainly maximized the output.

 

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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How Reducing Webpage Options Can Increase Conversions - CrazyEgg

How Reducing Webpage Options Can Increase Conversions - CrazyEgg | The MarTech Digest | Scoop.it
CYDigital's insight:

This scoop comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing             

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The Crazy Egg Guide to Website Image Optimization - CrazyEgg

The Crazy Egg Guide to Website Image Optimization - CrazyEgg | The MarTech Digest | Scoop.it
The lowest hanging fruit when it comes to conversion rate optimization (CRO) is to reduce the file size (memory) of your images.
It doesn’t require A/B testing, and you don’t need a statistics or scientific background. For these reasons, image optimization is a go-to conversion rate optimization practice that all companies should employ as soon as possible.
The actual work of reducing the size of your images is relatively easy. So it’s a great task for interns or entry-level employees.
This guide is quite lengthy. Also, it is intended to remain timeless. We will continually update this guide throughout the years to make sure the information stays fresh and relevant.
CYDigital's insight:

Oh, you definitely want to CT if SEO is a part of your bailiwick.

 

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

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User Flow Optimization: The CRO Strategy No One Talks About - CrazyEgg

User Flow Optimization: The CRO Strategy No One Talks About - CrazyEgg | The MarTech Digest | Scoop.it
Optimizing user flow is the same, except you’re extending this process into every step someone takes through your website, linking one page or follow-up email to the one that preceded it.
Here is an abbreviated, cliff-notes style outline that focuses on the high points.
Step #1. Determine Where Users Are Coming From (to Understand What They’re Looking For)
Step #2. Analyze What’s Working (or Not) With Current Pages
Step 3. Analyze Conversion Opt-In & Follow-Up Sequence
CYDigital's insight:

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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3 Landing Page A/B Testing Rules That Helped Us Increase Revenue By 94% - SEMrush

3 Landing Page A/B Testing Rules That Helped Us Increase Revenue By 94% - SEMrush | The MarTech Digest | Scoop.it
  • A/B tests are not about guesswork. Don’t start without knowing what you want to test, how this change should modify user behavior, why users should react to it positively and what results you expect to get.
  • Base your hypotheses on data. Here’s our toolkit for experiments, from the top the funnel to the bottom:
  1. AdWords to analyze clicks and spends
  2. Inspectlet to monitor user’s actions on a landing page
  3. BigQuery+Tableau for tracking what happens after the user clicks the “Try It” button (registrations, pages viewed in SEMrush reports, payments, refunds, etc.).
  • Remember the importance of statistical confidence. Use tools like Convert, Optimizely, VWO or others to determine when the data you’ve gathered is enough to evaluate the results.
  • Question “universal truths.” 
  • Silver bullets are hard to find. 
CYDigital's insight:

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Analytics and Optimization Budgets Are Growing Rapidly. Which Tactics Are Important? - Marketing Charts

Analytics and Optimization Budgets Are Growing Rapidly. Which Tactics Are Important? - Marketing Charts | The MarTech Digest | Scoop.it
CYDigital's insight:

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Breaking News: Free Google Optimize Announced - Conversion Optimization Blog - Convert

Breaking News: Free Google Optimize Announced - Conversion Optimization Blog - Convert | The MarTech Digest | Scoop.it
Babak Pahlavan, Senior Director of Measurement and Analytics of Google announced Google Optimize during the SMX keynote. This free version of Google’s Optimize 360 will come in October this year and will roll out globally before the end of the year.


Pahlavan shared that this free web and mobile-web testing and personalization tool helps businesses improve their customer experiences and business metrics is connected to Google Analytics and all it’s audience segments as well with the new session quality score.
CYDigital's insight:

CT for the comparison spreadsheet. And look for the new offering...

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Advanced Guide to Form Conversion Optimization - Kameleoon

The Advanced Guide to Form Conversion Optimization - Kameleoon | The MarTech Digest | Scoop.it
The 4 W’s strategy brings us back to what matters, allows us to build a solid strategy and prevents us to skip steps in the process.

Who?
Which of your buyer’s persona are you targeting? What are their needs and expectations? Do they have specific behaviors or habits when it comes to forms?

What?
Does your value proposition meet your visitor segment needs? What are you giving in exchange of your visitors’ information?

Where?
Where will your form be? At the bottom of the page, above the fold, in a sticky bar, a pop-in, …?

When?
When in the buyer journey does a visitor comes across this form? How does it integrate with the other forms on your website?
CYDigital's insight:

All the details when you CT.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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The Best Conversion Rate optimizers do NOT make changes to webpages… | MarketingExperiments Blog

The Best Conversion Rate optimizers do NOT make changes to webpages… | MarketingExperiments Blog | The MarTech Digest | Scoop.it
The fact is, the problem you are trying to solve does not exist in on the page, it exists in the mind of the customer. So how do you do this? 

Step #1: Ask some questions to get inside the mind of the customer:

  • Who am I optimizing for? 
  • Where are they in the thought sequence?
  • What conclusions do they need to make? 
Step #2: Determine the where your customer is in the thought sequence

Step #3: Create a business-sensitive test plan
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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How to Segment in Google Analytics to Generate Better Results - CrazyEgg

How to Segment in Google Analytics to Generate Better Results - CrazyEgg | The MarTech Digest | Scoop.it

"For those who are just starting to use segmentation in Google Analytics for A/B testing, I suggest you focus on these few key types of segments:

  • Traffic source
  • Location/geography
  • Visitor type
  • Landing page type
  • Action taken
  • Content viewed
  • Engagement – Different pages in your website may have varying levels of customer engagement. Creating a segment type based on engagement helps you make improvements to pages that produce less engagement.
  • Demographics
  • Technology platform
  • Value – One of the classic segmentation techniques is to segment your visitors based on their value. You can then identify the source of these visitors and their journey towards your conversion goals."
CYDigital's insight:

And how to AB test when you CT.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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