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Optimizely Adds New Enhancements Enabling Enterprises to Experiment at Scale - MarTech Series

Optimizely Adds New Enhancements Enabling Enterprises to Experiment at Scale - MarTech Series | The MarTech Digest | Scoop.it
  • Mutually exclusive experiments — Run multiple experiments at the same time on a website without interaction effects. As a result, organizations can dramatically achieve more in a given time period and see results from each experiment without having to wait for each prior experiment to complete. Marketers and business users can build mutually exclusive experiments on their own using a visual, intuitive interface which does not require custom code or developer support.
  • Custom snippets — To run an experiment in Optimizely Web, customers include a single line of code, the Optimizely snippet, inside the tags on any pages where your experiment will run. Now, customers can customize their Optimizely snippets for greater flexibility and control across projects and teams. Customers can now break snippets down into smaller pieces, which can help to improve site performance, or combine their projects within the same snippet to enable multiple teams to experiment on the same page at the same time.
  • Change history — Access detailed change history for your web experiments and personalization campaigns, so that you can collaborate with confidence. With change history, customers can keep a detailed record of all of their collaborators’ updates to launch experiments with greater confidence and security.
CYDigital/marteq.io's insight:

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Optimizely Acquires Experiment Engine

Optimizely Acquires Experiment Engine | The MarTech Digest | Scoop.it
San Francisco, CA-based Optimizely acquired Experiment Engine, which offers tools and services for teams to manage their experimentation programs.

Led by Dan Siroker, co-founder and CEO, Optimizely provides an experimentation platform, which enables businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. With the acquisition of Experiment Engine, the company will now add tools for experimentation project management, reporting and analysis, and program oversight to enable organizations to run experiments, share information more efficiently and iterate faster.
CYDigital/marteq.io's insight:

FYI...

 

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Optimizely acquires Experiment Engine to offer more collaboration tools for big companies - TechCrunch

While Optimizely has bought other startups before, today is the first time it’s acquiring a startup built on Optimizely’s developer platform — namely, Experiment Engine.

Experiment Engine describes itself as “the most comprehensive, easy-to-use conversion optimization platform,” which might make it sound similar to Optimizely itself. But the startup has actually built collaboration and project management tools to support Optimizely’s core features (which allow marketers and developers to test out different variations in a website or app).

Those are the kinds of tools that larger companies need if they want to run “tens of thousands of experiments a year” — something that became apparent as Optimizely worked with Experiment Engine to serve some of their shared customers.
CYDigital/marteq.io's insight:

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Optimizely's Industry-First Over-the-Top Experimentation Platform Now Generally Available

Optimizely's Industry-First Over-the-Top Experimentation Platform Now Generally Available | The MarTech Digest | Scoop.it
Optimizely, the world's leading Experimentation Platform, today announced general availability of Optimizely X OTT. As part of the Optimizely X platform, the offering enables brands to run fast, powerful experiments in any over-the-top (OTT) TV application using tvOS or Android TV.
CYDigital/marteq.io's insight:

Scooped only to show how Optimizely continues to innovate.

 

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Unbounce vs. Optimizely: Split Testing Tools for Lead Gen - TechnologyAdvice

Unbounce vs. Optimizely: Split Testing Tools for Lead Gen - TechnologyAdvice | The MarTech Digest | Scoop.it
Good Split Tests Are

  • Scientific: The test comes from a hypothesis or theory about how your customers react to your site. It uses real data. 
  • Statistically significant: Run the test on enough users that you can see a statistically significant difference between the two examples. 
  • Analytical: Collect enough data to analyze what works and what doesn’t. 
  • Reproducible: If you saw the needle move once with a set of customers, it should move again in a similar fashion with another set of customers.
  • Iterative: Once your team sees a significant change in customer engagement, you can restart your test with a new change.
CYDigital/marteq.io's insight:

Unbounce starts with the landing page whereas Optimizely starts with the testing. Answer: use both.

 

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Breaking News: Free Google Optimize Announced - Conversion Optimization Blog - Convert

Breaking News: Free Google Optimize Announced - Conversion Optimization Blog - Convert | The MarTech Digest | Scoop.it
Babak Pahlavan, Senior Director of Measurement and Analytics of Google announced Google Optimize during the SMX keynote. This free version of Google’s Optimize 360 will come in October this year and will roll out globally before the end of the year.


Pahlavan shared that this free web and mobile-web testing and personalization tool helps businesses improve their customer experiences and business metrics is connected to Google Analytics and all it’s audience segments as well with the new session quality score.
CYDigital/marteq.io's insight:

CT for the comparison spreadsheet. And look for the new offering...

 

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Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’ - Marketing Land

Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’ - Marketing Land | The MarTech Digest | Scoop.it
You may know Optimizely as the A/B testing company for Web and mobile. But today, the San Francisco-based firm is unveiling a new version of its product line that signals its full emergence as “an experimentation platform” for any connected device, in any channel.

The new product line is called Optimizely X. It includes enhancements to its previous web and mobile products, as well as two major new components.

One is X Full Stack, a tool for developers that allows them, for the first time, to conduct server-side experiments via Python, Java, Ruby or Node languages. Previously, brands could only run Optimizely tests on the client side.
CYDigital/marteq.io's insight:

An impressive step.

 

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Optimizely lays off 40 employees — around 10% of its workforce - VentureBeat

Optimizely lays off 40 employees — around 10% of its workforce - VentureBeat | The MarTech Digest | Scoop.it
Optimizely, a startup known for its cloud-based A/B testing service for web and mobile apps, announced today that it’s laying off 40 people, which equates to 10 percent of its approximately 400 employees. The cuts are hitting all departments of the startup.

The startup has picked up more than $146 million in investments — including last year’s $58 million round — from top-tier venture capital firms like Andreessen Horowitz and Benchmark Capital.

This is just the most recent startup to lay off employees. Others that have recently reduced staff include Instacart, Mixpanel, and Zenefits. This week Sonos said it was laying off employees, as well.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Not to worry if your an Optimizely user.

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Kabir Kumar's curator insight, March 14, 2016 5:58 AM

Not to worry if your an Optimizely user.

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Optimizely raises a fresh $58M to expand - VentureBeat

Optimizely raises a fresh $58M to expand - VentureBeat | The MarTech Digest | Scoop.it
Online testing platform Optimizely said today it has raised a new $58 million funding round, which it will use to support its rapid growth in the web and mobile content optimization space.

The San Francisco-based company has become perhaps the best-known A/B testing platform for marketers, app developers, and publishers. Its customers use the platform to run comparisons of various content versions they present to users. The platform then returns analytics data showing which content worked best with various demographic groups.

Optimizely CEO Dan Siroker said the new funding round is needed now to help the company keep up with customer growth, and to expand its product offering. “We’re going to be hiring people,” Siroker said.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Checkmark next to vendor viability.

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Optimizely Named Industry Leader in Online Testing - Optimizely

Optimizely Named Industry Leader in Online Testing - Optimizely | The MarTech Digest | Scoop.it
Last week, Forrester Research released the The Forrester Wave™: Online Testing Platforms, Q3 2015” (access requires subscription) and Optimizely is cited as a leader in this space.

Optimizely is described as being a “disruptive force in the online testing space”, and was cited for:

  • Building out sophisticated enterprise capabilities
  • Differentiating itself through above-average feedback from customers on the usability and ease of use of its testing platform.
  • The strongest agency and services partner programs


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

FYI.

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5 Free Marketing Technology Tools for SMBs - Radius

5 Free Marketing Technology Tools for SMBs - Radius | The MarTech Digest | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

CYDigital/marteq.io's insight:

Free for the smaller company that works with a smaller database. Get a little larger, and then you'll need to reach for your wallet.

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