The MarTech Digest
545.2K views | +35 today
Follow
Your new post is loading...
Scooped by CYDigital
Scoop.it!

8 Quintessential Ingredients for Outbound Sales Success | Sales Hacker

8 Quintessential Ingredients for Outbound Sales Success | Sales Hacker | The MarTech Digest | Scoop.it
1. The Key to Outbound Sales Success – Understand the Problems & Pain You Are Solving With Your Product
2. Is Your Product a Vitamin or a Painkiller? Critical vs Nice to Have.
3. Status Quo and Alternative Solutions
4. Master Your Ideal Customer Profile (ICP) and Buyer Personas
5. Tailor Your Sales Pitch
6. Objection Handling
7. Cost of Selling & ICP Segmentation
8. You Have a Sales Qualified Lead – Now What?
CYDigital's insight:

"8 Quintessential Ingredients for Outbound Sales Success": Not necessarily only for outbound.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Why Inbound Marketing Alone Likely Won’t Work Anymore - Relevance

Why Inbound Marketing Alone Likely Won’t Work Anymore - Relevance | The MarTech Digest | Scoop.it
The ideal scenario for a company is having maximum domain authority with little to no content surplus within its industry. The worst-case scenario for a company is having minimal domain authority and maximum content surplus within its industry. In this scenario marketers can’t just rely on inbound marketing, but must use earned and paid media, too. Thus, increasing the amount of time, energy, effort and budget required to gain the visibility necessary to be successful online.

In this scenario it’s much more likely that a company’s industry is in a state of content surplus. This is where the amount of content on the internet for the industry exceeds the average domain authority for said industry. It also means that there is more content on the internet than people looking for that content to solve their problems.

Industries come and go every day in this world. As a result, there will always be industries in a state of content deficit or surplus. We must have a strategy that taps into owned, earned and paid media – combining both inbound and outbound. Since most of inbound marketing content is considered top-funnel, helpful and “non-salesy,” our efforts should rely on those channels and methodologies that help drive visibility to said content.
CYDigital's insight:

In other words, too much content. Agreed! Way too much content floating out there, some of it incredibly crappy. Everyone has a megaphone and they're using it.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Outbound Always Works - Enterprise Irregulars

"One thing has not changed in SaaS in the last 10 years:

  • Everyone spends 1-10 hours a day in email.  Even more this days as we are glued to our phones.
  • Everyone needs solutions to their top 1 or 2 biggest problems.  Everyone."
CYDigital's insight:

Outbound doesn't work...until it does. And when it does, it's great.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Which Customer Marketing Activities Are Most Broadly Used by B2B Firms? - MarketingCharts

Which Customer Marketing Activities Are Most Broadly Used by B2B Firms? - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital's insight:

Frankly, Referral Programs should be much higher.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Should We Only Rely on Inbound? That's a Big, Fat... - Forbes

Should We Only Rely on Inbound? That's a Big, Fat... - Forbes | The MarTech Digest | Scoop.it
And because of inbound’s popularity, it’s tough even for quality-focused marketers to break through the noise. Inbound isn’t cheap, either. Inbound is designed primarily to attract new customers, which can cost five times more than retaining old ones. 

A targeted combination of inbound and outbound approaches can alleviate the problems of an inbound-only strategy. Take these five steps to make the most of your marketing budget:

1. Know your total addressable market.

2. Build an ideal customer profile.

3. Stop wasting money on automated targeting.

4. Use account-based intelligence to identify targets.

5. Track, measure, optimize, and nurture leads.
CYDigital's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Lead Nurturing vs. Direct Conversions: Which is better for content marketing?

Lead Nurturing vs. Direct Conversions: Which is better for content marketing? | The MarTech Digest | Scoop.it

"Deciding which lead generation strategy is better for your company is a matter of measuring and multiplying the conversion rate percentages in the two strategies presented above. Here’s the key difference.

Note that Strategy 1 – “Lead Nurturing”, has two conversion rate percentages. But, Strategy 2: “Direct Conversion”, has only one conversion rate percentage.

Deciding which is the most efficient conversion strategy for you is simply a matter of measuring these conversion rates and multiplying them."

CYDigital's insight:

The real answer: TEST!!!

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Tools For CMOs That Are Making Outbound Marketing Hot Again - Forbes

Tools For CMOs That Are Making Outbound Marketing Hot Again - Forbes | The MarTech Digest | Scoop.it
• LeadGenius. LeadGenius enables B2B companies to identify accurate contact information for every account in the US that fits their ideal customer profile. 

• Close.io. Close.io can be used to track workflow, letting sales teams make calls and send emails directly through the platform, with each communication logged. 

• Prezi. Presentations are an important part of closing deals. Prezi is a unique presentation tool, helping teams turn concepts into visually powerful sales pitches. 

• Geopointe. For sales teams that hit the road each day, Geopointe provides location-based Salesforce data, with accounts clustered by locations. The app can also help sales managers with territory management and easily divide accounts among team members.
CYDigital's insight:

Please dump PowerPoint for Prezi.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

How to Craft Outreach Emails That Convert - Profs

How to Craft Outreach Emails That Convert - Profs | The MarTech Digest | Scoop.it
1. Know precisely whom you are talking to

It's critical you do as much research as possible on the company or organization you are reaching out to—including who the right contact is.

2. Be personal and relevant

Don't start off an outreach email with a longwinded introduction about yourself. No one will read through it. Establish credibility (talk about yourself) only at the end of the email. Instead, start off with something that is directly relevant to the recipient so that it draws him in.

3. Be specific

Don't send an email with a generic request. Don't beat around the bush, wasting readers' time and ultimately leading to frustration and a negative response. 

4. Don't create unnecessary work for recipients

5. Establish credibility

A good, professional email signature can provide much of the basic information and credentials required.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

[FREE] Inbound Marketing Effectiveness Report | Act-On

[FREE] Inbound Marketing Effectiveness Report  | Act-On | The MarTech Digest | Scoop.it
In recent years inbound marketing has received much media attention as an effective stand-alone marketing strategy. While inbound surely is an efficient portion of an overall marketing strategy, we set out alongside Demand Metric Research to find out if inbound tactics alone are really enough to drive a business.
Download this study for insights into:
  • Which tactics are driving business, leads, and revenue
  • Average annual percentages of inbound and outbound spend
  • Top inbound and outbound marketing tactics
  • Where marketers plan to invest their marketing spend in the near future
  • Benchmarks so you can compare approaches
 
CYDigital's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

3 ways to use the "familiarity bias" for maximum B2B engagement - Marketing Land

3 ways to use the "familiarity bias" for maximum B2B engagement - Marketing Land | The MarTech Digest | Scoop.it
1. Maintain an active organic presence wherever your customers are
Make sure your ideal customers see you wherever they like to spend their time. The inverse is solid advice, too — make sure you don’t waste your time and money on platforms where your audience isn’t active. Put some significant time into researching the blogs and communities where you might find relevant customers, and look at the social channels where they’re most likely to be.

2. Identify and reach out to your customers on social media
Through your active presences on various online channels, you’ll be able to find your prospects and reach out to them directly — especially if they’re on Twitter, where it’s largely acceptable for anyone to initiate a discussion with anyone else. Offer free advice, based on what you know about them and their interests.

3. Retarget with banner ads to remain fresh in prospects’ minds
Retargeting your website’s visitors on other websites they visit is key to keeping your brand fresh in their minds. Use a tool like AdRoll to set up sequences of ads that can follow individuals across multiple websites, social networks and devices. 
CYDigital's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
John Grant's curator insight, 1 April 2016, 20:11

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

Scooped by CYDigital
Scoop.it!

How to Choose the Right Tools for Account-Based Marketing - TechnologyAdvice

How to Choose the Right Tools for Account-Based Marketing - TechnologyAdvice | The MarTech Digest | Scoop.it
Rolling out an account-based marketing strategy? These tools will help you identify target accounts, personalize ads and content & track important metrics.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Far more than choosing an ABM solution: it's the outline for outbound marketing.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Inbound Vs. Outbound Marketing - Visual Contenting

Inbound Vs. Outbound Marketing - Visual Contenting | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Digital Marketing: How To Get People To Your Website - Digital Information World

Digital Marketing: How To Get People To Your Website - Digital Information World | The MarTech Digest | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Dramatically Increase Conversions Using the Scarcity Principle - Profs

Dramatically Increase Conversions Using the Scarcity Principle - Profs | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital's insight:

Disagree with #4, and here's why: the value that you derive from the webinar is the registration information, and the registration information is garnered for either the live event or the recorded event.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Top B2B Marketing Channels and Tactics - Profs

Top B2B Marketing Channels and Tactics - Profs | The MarTech Digest | Scoop.it

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Why Inbound Vs. Outbound Marketing is the Wrong Question - Eloqua | #TheMarketingTechAlert

Why Inbound Vs. Outbound Marketing is the Wrong Question - Eloqua | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Excerpt...


If you start with the math, and understand the volume of qualified leads you need to create monthly or quarterly pipelines of sales opportunities to hit your number, you can then create a combined inbound and outbound marketing strategy that drives immediate pipeline contribution while setting the stage for higher volumes of qualified, inbound leads moving forward.

 

And of those inbound leads, create and deploy an active lead scoring program to separate out those not yet qualified (or not qualified at all) so that your sales team is focused only on the leads that really matter, that are motivated to learn more, and that are most likely to become happy, successful, long-term customers and evangelists for you.

 

It’s not inbound vs. outbound. It’s allbound.

 

____________________________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital's insight:

It always starts with a quantitative description of needs, and compares that to the DB asset you have on hand to accomplish that which you need to accomplish.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

B2B Marketing Strategy Infographic - Fusion Marketing Partners | #TheMarketingTechAlert

B2B Marketing Strategy Infographic - Fusion Marketing Partners | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
This B2B marketing strategy infographic shows lead generation trends to build market awareness and fill the sales funnel at a low blended cost per lead.


____________________________________________________

FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital's insight:

Excellent infographic, and difficult against which to argue.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

The Science of B2B Online Marketing [INFOGRAPHIC] - Circle S Studio | #TheMarketingTechAlert

The Science of B2B Online Marketing [INFOGRAPHIC] - Circle S Studio | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
B2B online marketing programs have a lot of moving parts, so we’ve designed this infographic to help you visualize the components and the overall process.

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital's insight:

I love those graphics that cover everything in on one page. Yes: this covers it. Use it as an outline!

more...
deb talbot's curator insight, 10 January 2014, 23:56

Really useful info at a glance!

Monika D'Agostino's curator insight, 11 January 2014, 14:57

Infographics are a great way to digest information for people who learn through visual stimulation. www.getsalescertified.com

Denise Gabbard's curator insight, 12 January 2014, 02:05

Interesting stats--- and proves once again how important it is to quickly respond... (See #5)

Scooped by CYDigital
Scoop.it!

Eight ways to double lead volume from your blog | @HeinzMarketing

Eight ways to double lead volume from your blog | @HeinzMarketing | The MarTech Digest | Scoop.it

Condensed excerpt...


[H]ere are a few tactics to increase lead production significantly with the same volume of content.

1. Integrate offers as text links right into the copy

2. Add offers to the sidebar
3. Add italicized offers at the bottom
4. Add integrated ad links custom to the content towards the bottom
5. Measure which topics get the most traffic and conversions, and increase your volume of that type of content
6. Repurpose past blog posts into best practice guides
7. Google+ authorship
8. Use InboundWriter or similar to optimize posts as you write them

CYDigital's insight:

Matt Heinz provides detail to each of the eight, so we encourage you to click through for the additional explanation. Good stuff!


  • See the article at www.heinzmarketing.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Outbound Marketing for Modern B2B Marketers - B2B Digital Marketing

Outbound Marketing for Modern B2B Marketers - B2B Digital Marketing | The MarTech Digest | Scoop.it
Even if your primary focus is inbound marketing, you will benefit from these 6 ways outbound marketing augments your modern B2B marketing efforts.


Condensed...


Here are six ways outbound marketing can support and scale your inbound marketing efforts and some of the channels that are appropriate for each one.

 

1. Outbound Marketing Seeds Content

2. Outbound Marketing Amplifies What Is Said About You

3. Outbound Marketing Reaches Your Audience Again

4. Outbound Marketing Grows Your Audience

5. Delight The Audience

6. Help People Find What They Are Looking For

CYDigital's insight:

We intentionally left out key segments of this post, as we implore you to click through to review it in its entirety. The author includes specific tactics that support each of the six way outbound augments inbound. Good stuff!


  • See the article at b2bdigital.net
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Is Sales Hungry For Your Marketing Content? — Eloqua

Is Sales Hungry For Your Marketing Content? — Eloqua | The MarTech Digest | Scoop.it
In a word: Yes.This weekend, we analyzed customers who use the Eloqua Engage sales tool, which allows marketers to make marketing designed email templates available for their sales reps so that they can send the right message to their...


Excerpt...


Over the last two years, sales has consistently maintained at least 0.9% the volume of outbound communications as marketing.  Considering the volume of email that is sent by marketing that is actually pretty astounding.  Sales is typically sending these out to very small lists, and very often as one-to-one communications. So, seeing this level of consistent use is clearly indicative that Sales finds the outcome worth the effort.


Over this same two-year period, overall email use has jumped over 2.5 times for this set of customers, and yet sales has not only kept up with this growth, they actually have increased their share of participation!


In order for sales to be able to keep pace and, in fact, gain ground in such rapid growth, is seems two conditions have been met. First: sales is definitely hungry for the content that marketing has provided.  Second: the system has to be setup in a way that makes content easily and instantly available to the team, in this case, with a tool like Eloqua Engage, where you can take any existing email content and check a box to make it available to sales to use and potentially even customize.

CYDigital's insight:

FWIW. So isn't this one of the tasks of which marketing is responsible, outbound marketing?


  • See the article at blog.eloqua.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10) - Profs

Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10) - Profs | The MarTech Digest | Scoop.it
Sales - This installment answers two questions: What's the difference between inbound and outbound marketing? (and which is better?) and With so much content to create, where do we focus our efforts?


Quick overview...


Question 8: What's the difference between inbound and outbound marketing?

The article covers the differences between inbound and outbound marketing as well as the pros and cons of each.

 

Question 10: With so much content to create, where do we focus our efforts?

And the article ties in content marketing as it relates to inbound and outbound marketing (lead generation and lead nurturing).

CYDigital's insight:

More blocking and tackling. If you or someone you know is a bit baffled by inbound vs. outbound and how content marketing plays a role, this is a good first step (as are the links to supporting tools).


  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
more...
No comment yet.