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CRM Watchlist 2015 winners: Marketing takes the stage | ZDNet

CRM Watchlist 2015 winners: Marketing takes the stage | ZDNet | The MarTech Digest | Scoop.it

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CYDigital's insight:

If you are evaluating vendors, this is a must-read as it deep-dives into each Watchlist candidate. Personally, it has caused me to take another look at Callidus.

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The Marketing Automation Unit of Vocus Spins Out as OutMarket

The Marketing Automation Unit of Vocus Spins Out as OutMarket | The MarTech Digest | Scoop.it

Excerpt...


OutMarket, a provider of marketing automation software and services, makes its public launch today. For current and future customers, the creation of OutMarket means a new company that is 100 percent focused on delivering marketing automation that is easy to use, simple to implement and helps get new business. OutMarket is led by Vocus veterans You Mon Tsang and Mark Heys.

 

Acquired by private equity firm GTCR in May 2014, Vocus was subsequently organized into two business units: Vocus PR and Vocus Marketing. While Vocus PR is to be combined with Cision, the Vocus Marketing business unit will now function independently as its own company, branded as OutMarket.

 

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CYDigital's insight:

FYI.

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