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Four Pros and Cons of Outsourcing Your Marketing - Marketing Profs

Four Pros and Cons of Outsourcing Your Marketing - Marketing Profs | The MarTech Digest | Scoop.it
Pros: Four Reasons to Outsource Your Marketing Efforts

1. Time

2. Expertise

3. Focus

4. Objectivity



Cons: Four Reasons Not to Outsource Your Marketing Efforts

1. Cost

2. Control

3. Risk of Finding the Wrong Firm

4. Lack of Passion
CYDigital's insight:

For my firm, you have no concerns with the listed Cons.

 

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DIFM – The Next Big Thing in Marketing Technology - Marketing Insider Group

DIFM – The Next Big Thing in Marketing Technology - Marketing Insider Group | The MarTech Digest | Scoop.it
So before you even invest in marketing automation, it’s time to figure out whether you’re going to take the traditional DIY (do it yourself) approach or take the road less traveled, but often leading to greater successes, the DIFM (do it for me) approach. Here’s the difference.

In a traditional DIY approach, marketers license the platform and complete all operations in-house. This approach typically works well for large, enterprise organizations that have the resources for a dedicated marketing operations staff.

In the less traditional DIFM approach, marketers remain focused on their core functions like creating content and developing campaigns, and leave the tactical operation of the platform itself to the marketing automation provider. This approach works well for small to mid-size businesses that need to be more conscious about where they’re spending their marketing efforts and dollars.
CYDigital's insight:

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

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The Great Marketing Migration - Chief Marketing Technologist

The Great Marketing Migration - Chief Marketing Technologist | The MarTech Digest | Scoop.it
The top benefits marketers believe they achieve by moving martech/adtech in-house:

  • It’s more cost-effective (top reason for both martech and adtech)
  • It offers greater transparency
  • It delivers better results on marketing campaigns
  • It gives advertisers direct access to their own data
These are pragmatic reasons why more than half of the marketers in this survey report they are expecting to move more martech and adtech in-house over the next 12 months. Only 10% expect to manage less of their technology in-house in the year ahead.
CYDigital's insight:

For the monoliths, yes. For the 90% of all other businesses, no.

 

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78 Marketing Tasks You Should Outsource Immediately - QuickSprout

78 Marketing Tasks You Should Outsource Immediately - QuickSprout | The MarTech Digest | Scoop.it

Here are the categories of specific tasks you should outsource right away:

  • Blogging
  • Social Media
  • SEO
  • Content marketing
  • Analytics
  • Reputation Management
  • Email marketing
  • WordPress
CYDigital's insight:

Please CT for all 78. And please focus on the email marketing section, and consider that you can extend that notion to marketing automation.

 

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15 Marketing Tasks You Should Outsource Immediately - Forbes

15 Marketing Tasks You Should Outsource Immediately - Forbes | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Outsourcing Services vs. Software - Is There Really a Difference? - Gartner

Outsourcing Services vs. Software - Is There Really a Difference? - Gartner | The MarTech Digest | Scoop.it

marketingIO’s MarTech Managed Services drives more leads faster. 

CYDigital's insight:

Marketing software requires humans. There's no such thing as automation.

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Five Clear Signs You Need to Outsource Your Digital Marketing - Profs

Five Clear Signs You Need to Outsource Your Digital Marketing - Profs | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

CYDigital's insight:

Don't give your strategy or tactics to others. Rather, seek advice as to how to modify so as to consider MarTech, and outsource the complete management to 3rd party professionals vetted by the vendors.

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7 Signs It's Time To Outsource Your Marketing - Forbes

7 Signs It's Time To Outsource Your Marketing - Forbes | The MarTech Digest | Scoop.it

Digest...


Take a look at these seven strong cues that indicate it’s time to start outsourcing your marketing:

1. Your revenue isn’t growing fast enough. 

2. Your marketing staff is overworked. 

3. You always seem to be running behind. 

4. Your marketing strategies are thrown together. 

5. You’re limited to a handful of channels. 

6. You focus too much on tasks and not enough on strategy. 

7. You’re disappointed with your marketing results. 

 

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CYDigital's insight:

More importantly: You want to adopt marketing technology, but you don't have the right resources in place to plan, implement and control.

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Momentum Factor's curator insight, 16 October 2014, 19:34

Adding new hires to your internal marketing team is not the only solution to improving your marketing efforts. Here are 7 signs you can look for to determine whether outsourcing makes sense for your company.

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Insourcing vs Outsourcing for Digital Marketing - Smart Insights Digital Marketing Advice

Insourcing vs Outsourcing for Digital Marketing - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it

 

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CYDigital's insight:

The article focuses on basic, tactical activities, and avoids discussion around the outsourcing of marketing technology, e.g., MAPs. You would find a different story should that have been the case.

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Mark T. Armstrong's curator insight, 17 July 2014, 18:09

which activities are best outsourced and which are preferable to keep in-house. It is very common for companies to outsource at least part of their digital capability, but this is likely to affect how well they can move to an integrated model. But what are the particular disciplines most suited to outsourcing and what is preferable to keep in-house?

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Why The Smartest Marketers Have External Writing Teams - Scripted

Why The Smartest Marketers Have External Writing Teams  - Scripted | The MarTech Digest | Scoop.it

Introduction...


Many businesses outsource content because they’re stretched for time. In fact, according to the Content Marketing Institute’s 2014 benchmark report, 69 percent of B2B marketers said a “lack of time” was the biggest challenge they face to date. But time isn’t the only reason why nearly 47 percent of marketers have turned to outsourcing. Here’s why the savvy ones in the business are outsourcing their content right now (and why you should be, too).

 

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CYDigital's insight:

As the marketing function evolves into a primarily outsourced function, sometimes Content should be considered as an outsourced candidate. This write-up justifies the notion.

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Study Identifies Widespread Shortfalls in Digital Marketing Talent - OMI | #TheMarketingTechAlert

Study Identifies Widespread Shortfalls in Digital Marketing Talent - OMI | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Digest...


While digital strategy benefits abound, organizations lack the internal skills and resources to deliver. With the exception of strategic planning and website management, on average, organizations rated their internal marketing teams weak in all 15 skills that should be considered part of a modern marketing team.

 

These findings are complementary to OMI’s State of Digital Marketing Talent report, which also identified gaps in digital marketing skills. According to the OMI report, only 8% believe their internal teams are strong in all areas of digital marketing.

 

Many organizations also lack, or are underutilizing, fundamental marketing technologies, with call tracking, internal social networks, marketing automation and marketing analytics as the lowest scoring.

 

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CYDigital's insight:

No surprise, and probably the greatest barrier to widespread adoption of marketing technologies. That's why outsourcing will blossom.

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Is Marketing Staffing Going the Way of IT? — NewIncite | #TheMarketingTechAlert

Is Marketing Staffing Going the Way of IT? — NewIncite | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Digest...


"I believe that marketing staffing is becoming more like IT (Information Technology) staffing. Just as the days of the in-house  IT staff are gone because of increased specialization, so too gone are the days when you only needed marketing management, design, and copywriting in-house.

 

"When businesses moved to outsource their IT, the IT challenge moved from understanding technology in-house to directing and managing the moving parts of outsourced IT. The same thing is happening in marketing. With many different specialists – maybe some outsource and some in-house – the role of the marketing strategist or visionary, planner and manager is more important than ever to manage all the moving parts and make sure marketing activities and results serve the business."

 

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CYDigital's insight:

I've written about this before, and I think it is the systems integrator equivalent for marketing technology that will win the day.

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Marketers doing more in-house: the trend no-one talks about? - Econsultancy | #TheMarketingTechAlert

Marketers doing more in-house: the trend no-one talks about? - Econsultancy | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Excerpt...


One shift identified was a key trend toward taking certain functions, notably content related functions including SEO, Analytics and Data and social media, more in-house.

 

This is supported by findings from the research conducted for the Econsultancy Digital Marketing Structures and Resourcing Best Practice Guide late last year which similarly indicated a shift towards key content-related functions being increasingly in-sourced. 

 

In fact, broader findings from the insourcing/outsourcing research showed that whilst a healthy number (32%) believed that more functions would be outsourced over the next few years, the largest proportion of respondents (45%) anticipated that more would come in-house

 

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CYDigital's insight:

And this makes sense as the realm of marketing technology continues to grow: the damn thing is too interrelated to outsource in a piecemeal fashion.

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INFOGRAPHIC: B2B Marketing Outsourcing Considerations and Tips - Lydia's Marketing | #TheMarketingAutomationAlert

"This Infographic summarizes considerations and possibilities when deciding whether to outsource certain aspects of B2B marketing efforts."

 

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CYDigital's insight:

Yup, that pretty much summarizes it.

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Björn Gemmecke's curator insight, 18 December 2013, 04:57

so könnte ein erster integrativer ansatz von klassik, e- m-business und social media aussehen.

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Customer Experience Matrix: How RightWave Solves the Marketing Automation Skill Shortage | #TheMarketingAutomationAlert

Customer Experience Matrix: How RightWave Solves the Marketing Automation Skill Shortage | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Key excerpt...


RightWave has taken that final option to an extreme: it doesn’t even give clients the option of running the system for themselves. Instead, RightWave offers what it calls “marketing automation as a service,” gives each client access to staff members who will set up and execute campaigns for them.  There’s nothing especially new about marketing service providers offering this type of service, but  RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone. Because RightWave charges are based on staff resources -- $5,000 per month buys one-half a full time equivalent person, and $8,000 buyers one full time equivalent, fees don't rise for bigger databases or higher message volume.  This means it could actually be cheaper than a self-service system for big companies.

CYDigital's insight:

Now this is fascinating! MA as a Service: when you consider training/staffing people, managing people (and the hidden costs of staff), ramp up time, expertise, best practices, etc., this makes perfect sense.


Marketing technology continues to mirror IT in the 90's.


  • See the article at customerexperiencematrix.blogspot.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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