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[FREE] The Elements of Paid and Organic Marketing - TUNE

[FREE] The Elements of Paid and Organic Marketing - TUNE | The MarTech Digest | Scoop.it
Experience has proved the hypothesis that combining paid and organic marketing drives valuable synergies. We’ll show you how.

In this e-book, we reveal proven approaches to boosting conversions on paid marketing and magnifying the impact of marketing spend on owned media. We connect the dots between these benefits and more effective customer acquisition, higher-quality performance advertising, better retention for brand marketing, and more. And we cover everything you need to run your own experiments and find the combinations of paid and organic that work best for your business.

Download this e-book to discover:

How paid mobile marketing can boost organic app installs up to 99%
How organic SEO coupled with paid banner ads can boost revenue up to 7X
How paid social ads plus organic SEO can drive “free” leads
The insights and tools you need to run your own marketing experiments
CYDigital's insight:

[FREE] The Elements of Paid and Organic Marketing - TUNE

 

The e-book highlights how paid and owned media can work together.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Study: Is Online Paid Media Still Effective in 2015? - #infographic

Study: Is Online Paid Media Still Effective in 2015? - #infographic | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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10 Content Amplification Tools You Must Have - Social Marketing Writing

10 Content Amplification Tools You Must Have - Social Marketing Writing | The MarTech Digest | Scoop.it

Digest...


#1 – AddThis

#2 – ShareThis

#3 – LinkedIn

#4 – Facebook ads

#5 – Promoted tweets

#6 – Buffer

#7 – MailChimp

#8 – Storify

#9 – Hootsuite

#10 – Outbrain

 

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CYDigital's insight:

Click through for more details. MIA: Twitter lead cards.

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Jake Peters's curator insight, January 30, 2015 4:14 PM

+1 for MailChimp. I had a brief fling with AWeber this week, it was disastrous, so now I'm back in the fold.

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How Much Should Sponsored Articles Really Cost? [New Data] - Relevance

How Much Should Sponsored Articles Really Cost? [New Data] - Relevance | The MarTech Digest | Scoop.it
A lack of industry-wide advertising standards & confusion on various forms of native content have created a haze of disillusion around sponsored articles.


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CYDigital's insight:

This is fascinating, and should've been published after the holidays by Relevance. From the post: "Want to learn more about buying sponsored content? Check out the free Media Buyer’s Guide to Sponsored Content — it covers these topics and more to help marketers use sponsored articles to their advantage."


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The Content Distribution Matrix [#infographic] - Smart Insights Digital Marketing Advice

The Content Distribution Matrix [#infographic] - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it
Introducing a new tool / infographic to help marketers review and improve the best options for promoting content as part of their Content Marketing Strategy.


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Simon Ladurée's curator insight, December 4, 2014 6:02 AM

A good matrix for Content distribution

Enrico Maset's curator insight, December 5, 2014 5:05 AM

Nice infographic on Content Distribution

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Paid, Owned & Earned Media - What's the Difference? [Infographic] - B2B Infographic

Paid, Owned & Earned Media - What's the Difference? [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it

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How to Use Paid Social Amplification for Your Brand [Infographic]

How to Use Paid Social Amplification for Your Brand [Infographic] | The MarTech Digest | Scoop.it
Social Media - Want to learn more about paid social amplification and what it can do for your brand? Then check out this infographic.


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What’s the difference between paid, owned and earned media? - Econsultancy

What’s the difference between paid, owned and earned media? - Econsultancy | The MarTech Digest | Scoop.it

Digest...


Paid media

• Print ads

• TV ads

• Display ads

• Paid search

• Promoted posts on Facebook

• Sponsored tweets

 

Owned media

• Your website

• Mobile site

• Blogs

• Social media channels

• Apps

• Magazines

• Brochures

 

Earned media

• Retweets

• Facebook Likes

• YouTube comments

• Shares

• Reviews

• Bloggers writing about your product

• Online reviews

• Word of mouth

 

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CYDigital's insight:

A primer for those in need. 

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[FREE REPORT] Finding the Sweet Spot for Search & Social Investment | Kenshoo

[FREE REPORT] Finding the Sweet Spot for Search & Social Investment | Kenshoo | The MarTech Digest | Scoop.it

Excerpt...


To provide more research to help guide search and social strategies for marketers, Kenshoo analyzed paid search performance for the leading global information services company, Experian, in which certain segments of the target audience were exposed to both paid search and various levels of Facebook advertising while others were exposed to paid search alone.

 

The following research provides more evidence that Facebook advertising has a direct, positive effect on paid search performance, and that the cross-channel impact increases as the investment ratio of Facebook to paid search spending rises.

 

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CYDigital's insight:

If FB paid media is a part of your mix, this free report will be worthwhile.

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LinkedIn Ads: What I learned from spending a year and $100k on the platform - Econsultancy

LinkedIn Ads: What I learned from spending a year and $100k on the platform - Econsultancy | The MarTech Digest | Scoop.it

Digest...


Targeting

Hands down LinkedIn has the most accurate targeting of any ad platform. Sure, Google has wider reach and Facebook has more categories, but for pure targeting, nothing beats LinkedIn. This is because LinkedIn users input the targeting data themselves; if they work in a bank, they put in their profile that they work in a bank.

 

Audience sizing

Now this is cool. When you're building your ad - before you have even paid anything - you can see exactly how big the ad audience is going to be (if it has over 1,000 people).

 

Self-service tool

LinkedIn does not have the most sophisticated ad engine (both Google and Facebook have more functionality), but it does the job.   You can put multiple people on one account, collaborate on ads, and easily do multiple versions of an ad in one campaign.  They also offer a dashboard to keep an eye on ad performance and a button to turn both ads and campaigns on and off.

 

The ads

The first complaint for those who start using the platform is the ad size. You are strictly limited to a 25 character headline, 75 characters in the body, and a 50x50 image.  With a bit of work, though, it is certainly possible to deliver an effective ad within those constraints.

 

Managing a large number of campaigns

The self-service tool was clearly designed for the small-scale advertiser in mind.  It handles your every need until you reach about 50 campaigns, and then the problems start. For one, every time you go to the ad tool you see every campaign - even those you have hidden. Also, spreading your campaign info across multiple pages makes getting a quick overview hard - and sometimes the ‘next page’ links don’t work. Finally, the absolute worst aspect of the self-service tool is ‘Duplicate Campaign.’ For some reason, LinkedIn forces you to pick the campaign to duplicate in a pop-up with a randomized list of all previous campaigns - with four campaigns per page.  It's awful.

 

Cost 

And finally, the biggest issue marketers have with LinkedIn is its high minimum CPC (US$2.00) and daily minimum per campaign (US$10). But this can be overcome as well. Although, you cannot change the minimums you can run your ads with a $2 CPM. Then, a click through greater than .1% will start bringing down the cost below $2 per click.

 

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CYDigital's insight:

The good and the not so good. Here's the deal: paid social media is rapidly becoming the ideal means to reach an audience, whether it's Twitter Cards or this or whatever.

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I will follow you. . . Twitter launches website tracking tags - Marketing Pilgrim

I will follow you. . . Twitter launches website tracking tags - Marketing Pilgrim | The MarTech Digest | Scoop.it

Digest...


You can create a new snippet in the Twitter Ads UI. While you’re there, build an audience for remarketing then wait for the Twitter users to visit your page. In the example, a surfer dude checks out the new boards at the SoCal Surf Company. He’s not sure if he’s ready to buy so he leaves the website without making a purchase.  Later, surfer dude is on Twitter talking about the radical swells happening at the Bonzai Pipeline when a Promoted Account ad pops up in his Twitter feed – “Need up to the minute surf conditions? Follow us for updates!” SoCalSurfCo.

 

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CYDigital's insight:

Consider it Twitter Remarketing. Another piece to the paid social media arsenal. TEST!

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[eBook] Introducing the Sophisticated Marketer’s Guide to LinkedIn - Linkedin | #TheMarketingTechAlert

[eBook] Introducing the Sophisticated Marketer’s Guide to LinkedIn - Linkedin | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

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FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

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CYDigital's insight:

Yes, it's a guide that sells LI, but it does provide an excellent view of the possibilities, especially in light of the era of paid social media.

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[INFOGRAPHIC] The Rise Of The Feed - Digital Information World | #TheMarketingTechAlert

[INFOGRAPHIC] The Rise Of The Feed - Digital Information World | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
This infographic from dive into the history of feed, from its humble search engine origins to the dominance of feed-based news readers and networks. Here's to a feed-tastic 2014.

 

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FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

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CYDigital's insight:

Bringing this to you as paid social is the means for the B2B marketer to capitalize on social media.

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“Organic” is Dead, Say Hello to the Age of Paid Media - SocialMouths | #TheMarketingTechAlert

“Organic” is Dead, Say Hello to the Age of Paid Media - SocialMouths | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Excerpt...


What’s definitely true is that Facebook worked hard on taking advertising to the next level during 2013, and in the following months we’ll probably continue to see more changes to its ad products and also to the News Feed algorithm.

 

But it’s not just Facebook, other networks like Twitter and LinkedIn have also been working on improving their advertising offerings throughout the past year. Should you expect similar moves from other networks? I don’t know, but you should start rethinking your social marketing and how your business has been reaching its audience all this time.

 

Simply putting out epic content, optimizing your post, adding hashtags and scheduling at the best times across all networks will no longer cut it in 2014.

 

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CYDigital's insight:

I don't think it matters if its a free vs. paid argument. What matters is that social now has such a reach that it makes sense to engage in a paid strategy over social, especially LinkedIn and Twitter's Lead Gen Card. As usual...TEST!

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Julie Burgmeier's curator insight, January 23, 2014 11:29 AM

caught my attention.  organic may be on the downside in social media such as facebook, but it's like a healthy spanking new baby when it comes to organic seo.

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The B2B Marketing Guide to Paid Content Distribution by @wittlake — B2B Digital Marketing | #TheMarketingAutomationAlert

The B2B Marketing Guide to Paid Content Distribution by @wittlake — B2B Digital Marketing | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Introduction...


Marketers are slaving over content today, but almost no one sees that content.

 

Optimizing your content for search and distributing it through your own social and email channels is just the starting place. For most B2B marketers, it isn’t nearly enough.

 

So what else can you do? Start incorporating content into your advertising. After all, content tells your story better than any creative execution can, right?

 

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs.

 

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CYDigital's insight:

Yes, 22 paid media opportunities clearly outlined. Bookmark this one, as there are too many to scoop for you. Excellent work.

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