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Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer - QuickSprout

Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer - QuickSprout | The MarTech Digest | Scoop.it

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Reposting can hurt your SEO if done wrong

What I learned is that reposting your content on sites more authoritative than yours, even if you publish it first on your blog and have them link back, can cause a duplicate content penalty. We fixed this potential penalty problem by getting sites like Entrepreneur.com to use a rel=canonical.

 

When you republish your content on sites that do not use the rel=canonical, even if you link back to the original article, eventually you will get penalized. In this case, you have a few options:

  1. Rewrite the content – you can rewrite your blog post and then publish it on these sites so that the content isn’t duplicate.
  2. Talk to the site owner – there is no harm in asking the site owner or editor to add a rel=canonical. We did this with Entrepreneur Magazine, and they gladly added it to their site even though it required development work on their end.
  3. Post the content on the other site only – sometimes it’s best to publish your highest quality posts on other people’s sites and not yours. You will get branding, a link back to your site, and maybe some sales. In most cases, the big sites want exclusivity, so you won’t be able to repurpose this content on your blog or other people’s blogs.

 

Don’t repost a portion of your blog post

Resposting the first paragraph of your blog post is fine, but when you start reposting a few paragraphs or more, you are asking for trouble.


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CYDigital/marteq.io's insight:

Real data pointing to real issues. You don't want to screw around with this!

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GoJobio's comment, November 3, 2014 8:44 PM
Love it! Thanks!
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Google Panda 4.1: what digital marketers should know - Fourth Source

Google Panda 4.1: what digital marketers should know  - Fourth Source | The MarTech Digest | Scoop.it

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The Panda 4.1 update is thought to have been introduced because Google has discovered some new signals to help it detect low-quality content. So sites with thin or aggregated content can expect to lose visibility in search results, while sites with comprehensive, helpful and user-oriented content are likely to benefit.

 

According to Google, Panda 4.1 is also supposed to help small to medium sized businesses rank better. In the past, the challenge that Google faced was that bigger sites often benefited the most, just because they showed a good amount of relevant signals (such as backlinks). Now Google is trying to find the right balance for assessing the different signals from both bigger and smaller sites. It is evaluating signals from large and small sites in different ways because they require different benchmarks.

 

So in summary: If you are impacted by Panda, delete landing pages that are optimised for single keywords and pages that are performing poorly. And create fewer, relevant, high value pages that comprehensively cover a topic rather than having several pages with similar content. This will improve the user-experience and have a positive impact on rankings in the medium to long term.

 

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CYDigital/marteq.io's insight:

It always comes back to quality content...always. Quality content keeps you out of trouble, but doesn't necessarily drive your page to the top of the SERP. You just have to have it.

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Panda 4.1: Your Guide To Diagnosis And Recovery - Forbes

Panda 4.1: Your Guide To Diagnosis And Recovery - Forbes | The MarTech Digest | Scoop.it

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What to Do if You’ve Been Hit by Panda 4.1

 

1.   Revise or delete ‘thin’ and duplicate content

Prior to Panda, it was relatively easy for sites to rank by publishing short-form content targeting specific keywords or phrases. Since Panda was launched, however, this type of content (which Google terms ‘thin’) won’t get you anywhere near the top rankings. To identify whether you have thin content on your website, perform a site audit or search engine visibility audit via Google Webmaster Tools to determine which pages fell off the grid recently, and assess what you can do to improve the quality. 

 

2.   Focus on consistently producing high quality content

 

The most important thing to remember if you’ve been hit by Panda 4.1 is that it can take a while to recover. The issues that caused your site to drop in the rankings are not small ones, and fixing them and getting back on the right track can take months or years, depending on the severity of the penalization. Focus on consistently adding new, valuable content, and on providing a great user experience. Google tracks user engagement, so ensuring your site is delivering on its promises is paramount.


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CYDigital/marteq.io's insight:

Please, please, please: stick with the basics, starting with solid content.

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Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird - Moz

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird - Moz | The MarTech Digest | Scoop.it

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There is probably a good percentage of the Moz audience that is still confused about the effects that Panda, Penguin, and Hummingbird can have on your site.

 

The point of this article is to explain very simply what each of these algorithms are meant to do. It is hopefully a good reference that you can point your clients to if you want to explain an algorithm change and not overwhelm them with technical details about 301s, canonicals, crawl errors, and other confusing SEO terminologies.

 

Topics:

What is an algorithm change?

 

What is the Panda algorithm?

   -- >  Thin content

   -- >  Duplicate content

   -- >  Low-quality content

   -- >  How to recover from a Panda hit

 

What is the Penguin algorithm?

   -- >  Why are links important?

   -- >  How to recover from a Penguin hit?

 

What is Hummingbird?

So how do I recover or improve in the eyes of Hummingbird?

 

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CYDigital/marteq.io's insight:

Impossible to summarize this article, as it is a wonderful primer on the three different types of Google updates. And it's an easy read (really).

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