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Penguin is now part of our core algorithm - Google

Penguin is now part of our core algorithm - Google | The MarTech Digest | Scoop.it
Here are the key changes you'll see, which were also among webmasters' top requests to us:
  • Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google's algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin's data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we're not going to comment on future refreshes.
  • Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site. 
CYDigital's insight:

Note no more updates, given that it is now in real-time.

 

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What every B2B webmaster needs to know about the Penguin 4.0 update - B2B News Network

What every B2B webmaster needs to know about the Penguin 4.0 update - B2B News Network | The MarTech Digest | Scoop.it
Anticipation of the Google Penguin updates have webmasters and SEOs scrambling. When Google rolls out algorithm changes, penalized sites quickly lose their rankings, and some may be removed from Google’s index altogether.

Unlike the Panda update which concerned itself more with on-site content quality, the Penguin update is focused on links.

As with any Penguin update, it’s still primary to keep a site’s backlink portfolio spotless, rid of spam links. A full SEO audit is ideal, of course—but a quick check with tools like Moz’s Open Site Explorer will give an idea of the quality of backlinks a site holds. It’s true that spam sites might be backlinking to a site although a site’s SEO and webmaster have been diligent at keeping their backlink portfolio clean. It’s not automatically telling that a site has been doing black hat marketing just because of spam links.


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CYDigital's insight:

Start preparing!

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Infographic: SEO tactics to save your website from being penalized by Google's Penguin update - The Hub

Infographic: SEO tactics to save your website from being penalized by Google's Penguin update - The Hub | The MarTech Digest | Scoop.it
How to deal with Penguin 2.0.


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How Big Was Penguin 3.0? - Moz

How Big Was Penguin 3.0? - Moz | The MarTech Digest | Scoop.it

Digest...


A problem with Penguin 3.0 is that our expectations are incredibly high. We assume that, after waiting more than a year, the latest Penguin update will hit hard and will include both a data refresh and an algorithm update. That’s just an assumption, though. I firmly believe that Penguin 1.0 had a much broader, and possibly much more negative, impact on SERPs than Google believed it would, and I think they’ve genuinely struggled to fix and update the Penguin algorithm effectively.


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My beliefs aside, Pierre Far tried to clarify Penguin 3.0’s impact on Oct 21, saying that it affected less than 1% of US/English queries, and that it is a “slow, worldwide rollout”. Interpreting Google’s definition of “percent of queries” is tough, but the original Penguin (1.0) was clocked by Google as impacting 3.1% of US/English queries. Pierre also implied that Penguin 3.0 was a data “refresh”, and possibly not an algorithm change, but, as always, his precise meaning is open to interpretation.

 

Nothing in our data suggests that Penguin 3.0 was a major update, but our data is just one window on the world. If you were hit by Penguin 3.0 (or if you received good news and recovered) then nothing I can say matters, and it shouldn’t.

CYDigital's insight:

Bottom-line: based on the Moz analysis (as best as I could interpret!), there wasn't much of an impact. I could optimistically say that we've all learned a lesson regarding the importance of content.

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Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird - Moz

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird - Moz | The MarTech Digest | Scoop.it

Digest...


There is probably a good percentage of the Moz audience that is still confused about the effects that Panda, Penguin, and Hummingbird can have on your site.

 

The point of this article is to explain very simply what each of these algorithms are meant to do. It is hopefully a good reference that you can point your clients to if you want to explain an algorithm change and not overwhelm them with technical details about 301s, canonicals, crawl errors, and other confusing SEO terminologies.

 

Topics:

What is an algorithm change?

 

What is the Panda algorithm?

   -- >  Thin content

   -- >  Duplicate content

   -- >  Low-quality content

   -- >  How to recover from a Panda hit

 

What is the Penguin algorithm?

   -- >  Why are links important?

   -- >  How to recover from a Penguin hit?

 

What is Hummingbird?

So how do I recover or improve in the eyes of Hummingbird?

 

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CYDigital's insight:

Impossible to summarize this article, as it is a wonderful primer on the three different types of Google updates. And it's an easy read (really).

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