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The Problem with Most Meetings Is That There’s Not Enough Debate - HBR

The Problem with Most Meetings Is That There’s Not Enough Debate - HBR | The MarTech Digest | Scoop.it
Start by asking a question, not uttering your opinion.

Help quiet people speak up (and don’t let the talkers dominate).

Make it safe for people to take risks — don’t let the sharks rule. 

Take the contrarian view. 

Dissect the three most fundamental assumptions. 

Cultivate transparent advocates (and get rid of the hard sellers).
CYDigital/marteq.io's insight:

The Problem with Most Meetings Is That There’s Not Enough Debate - HBR

 

An excellent approach to "those" meetings.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Are You Actually a Good Listener? [Flowchart] - HubSpot

Are You Actually a Good Listener? [Flowchart] - HubSpot | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Ten books to make you a better business technologist | McKinsey & Company

Ten books to make you a better business technologist | McKinsey & Company | The MarTech Digest | Scoop.it

Predictive Analytics is the next step in Marketing Automation. 

CYDigital/marteq.io's insight:

The article offers a quick brief on each book.

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The ABCs of Personal Branding [Infographic] - HubSpot | #TheMarketingTechAlert

The ABCs of Personal Branding [Infographic] - HubSpot | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
Looking for your next gig? Here are the key elements of a solid personal brand.


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CYDigital/marteq.io's insight:

Because no one is permanent.

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Ximena Adamo's curator insight, July 9, 2014 9:17 AM

Make sure you know your ABC's.

Amber McGuirk's curator insight, September 23, 2014 10:20 PM

As a PR student, I'm going to have to brand myself in order to get what I want out of my career, even though we haven't covered it in class, I feel like this is helpful to keep in mind for myself and future clients

Amol Singh's curator insight, October 2, 2014 10:58 PM

basics of branding  of explained  creatively

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Adobe says most traditional marketers don't know how to go digital - VentureBeat | #TheMarketingTechAlert

Adobe says most traditional marketers don't know how to go digital - VentureBeat | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Advanced/ Digest...


Only 14 percent of marketers who want to reinvent themselves for the new digital world actually know how to, according to an Adobe study released today. In an era of social media, marketing automation, and mobile advertising, that’s clearly a problem.

 

In the company’s study of over 1,000 marketing professionals, 40 percent said that they wanted to reinvent themselves for the digital age. But only 14 percent of that 40 percent said they knew how to become digital marketers.

 

The challenging reality is that the marketing technology landscape is growing so fast that marketers are being bombarded with new advertising, marketing, analytics, and automation technologies almost daily. Huge new technology solutions from enterprise vendors are vying with cheaper software from upstart startups, and there’s a lot of noise in the space.

 

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CYDigital/marteq.io's insight:

More on the Adobe Summit presentation.

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Marketers Struggling to Reinvent Themselves - ClickZ | #TheMarketingTechAlert

Marketers Struggling to Reinvent Themselves - ClickZ | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," integration is key.


Advanced/ Digest...


Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today at the Adobe Summit.  Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our customers often leave brands overwhelmed and scratching their heads on how to make sense of it all.

 

Today, the reinvention of marketing and the marketer requires:

  • The ability to pull together data from multiple sources in one place, process it in a standardized manner, and package it in a way a marketer can understand.
  • The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined.
  • The capacity to deliver a personalized experience to the customer based on a brand's understanding of who that customer is, what device they are on, and where they are interacting with the brand.

 

If you're considering "reinvention," map out your customer's journey and start planning for how data from those touch points can integrate, such as:

  • What devices your customers use at what stage.
  • Where your customers are based geographically.
  • What channels your customers are engaging in with your brand.
  • The history of the customer's engagement with your brand.

 

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CYDigital/marteq.io's insight:

This received a significant amount of press from the Adobe Summit: that only 14% know how to reinvent themselves. Then Adobe presents their new integrated Cloud as the means by which to reinvent.


Not so fast, my friend. If you want to start reinventing yourself within the digital domain, then see Scott Brinker's Marketing Technology Landscape as your starting point. See the full spectrum, then decide on those routes that fit best for your career and your company.

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10 Books Every Digital Marketer Should Read in 2014 - The ExactTarget Blog | #TheMarketingTechAlert

10 Books Every Digital Marketer Should Read in 2014 - The ExactTarget Blog | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Summarized...


-- >  Permission Marketing (Seth Godin)

-- >  Contagious: Why Things Catch On (Jonah Berger)

-- >  Social Media ROI (Olivier Blanchard)

-- >  YOUtility: Why Smart Marketing is about Help Not Hype (Jay Baer)

-- >  Influence: The Psychology of Persuasion  (Robert Cialdini)

-- >  Epic Content Marketing (Joe Pulizzi)

-- >  Simple: Conquering the Crisis of Complexity (Alan Siegel and Irene Etzkorn)

-- >  Audience: Marketing in the Age of Subscribers, Fans, and Followers (Jeff Rohrs)

-- >  Creative Confidence (Tom Kelley and David Kelley)

-- >  QR Code Kill Kittens (Scott Stratten)

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CYDigital/marteq.io's insight:

MIA: Digital Body Language. That's #1 on the list...end of story.

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