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Sales CRM startup Pipedrive raises $17 million from Atomico and others - VentureBeat

Sales CRM startup Pipedrive raises $17 million from Atomico and others - VentureBeat | The MarTech Digest |
Sales software startup Pipedrive has closed a $17 million Series B funding round led by Skype cofounder Niklas Zennström’s Atomico, with participation from existing investors Bessemer Venture Partners and Rembrandt Venture Partners.

Founded out of Tallinn, Estonia in 2010, Pipedrive serves up customer relationship management (CRM) software to help salespeople in small businesses plan their activities, track deals, and record conversation history. It also integrates with more than 50 third-party software products, including Trello, MailChimp, Google Apps, and Zapier.

The company claims to serve more than 30,000 small business customers globally, though it also has teams from big companies such as Amazon on its client base. It counts 200 employees in Tallinn and its headquarters, which is now based in New York.
CYDigital/'s insight:

Big leap since we last checked in with them.


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Cloud-Based Sales Software Pipedrive Closes $9 Million Series A

Cloud-Based Sales Software Pipedrive Closes $9 Million Series A | The MarTech Digest |
Pipedrive, which offers Software-as-a-Service designed to help small companies manage and increase sales, has closed another deal of its own. The Estonia/U.S.-based startup and AngelPad alumni has raised a $9 million Series A round led by Bessemer Venture Partners, money it will use to accelerate growth and further build out its product.

“Pipedrive’s growing base of more than 10,000 paying small business customers shows that the company’s simple, intuitive approach to helping them sell better by visualizing the sales pipeline works,” said Alex Ferrara, partner at Bessemer Venture Partners, in a statement. “We invested in Pipedrive because we that it has the potential to be the CRM tool of choice for small businesses globally.”

Targeting small to medium sized businesses, and used by a number of tech companies, including Fortumo, Postmates, FalconSocial, and Blippar, Pipedrive aims to fix the broken CRM/sales software experience. Specifically, it says that CRM solutions typically require far too much data entry and have poorly defined workflows, resulting in software that nobody likes using and, ultimately, lost sales.

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