What Lies Ahead for Portfolio Marketing in 2017? | SiriusDecisions | The MarTech Digest | Scoop.it
Whether you’re responsible for portfolio marketing, product marketing, solution marketing, industry marketing or services marketing, we recommend evaluating the following areas as part of your 2017 planning:

  • Organization – appoint a portfolio marketing leader. 
  • Interlock – leverage buyer expertise. 
  • Measurement – focus on impact and readiness. 
  • Competency – master understanding of buyer needs. 
  • Technology – operationalize buyer’s journey maps.