The MarTech Digest
548.4K views | +9 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

So Perhaps Press Releases Could Work to Drive Leads (via Forbes)

So Perhaps Press Releases Could Work to Drive Leads (via Forbes) | The MarTech Digest | Scoop.it
In press responsiveness, Gen Xers and Millennials rule. Gen Xers (age 35-44) are most likely to visit a tech website after seeing just one story (24 percent). Twenty percent of Millennials (age 18-34) were most likely to visit a site after seeing the company in the news 2-5 times. Seniors (65-plus) were least likely to visit a site after seeing the company’s wares in the press. This makes sense, given that Millennials and Gen Xers are the heaviest readers of tech publications.
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

5,000 tech journalists and the perfect email template - KindOfABigDeal

5,000 tech journalists and the perfect email template - KindOfABigDeal | The MarTech Digest | Scoop.it
Writers have deadlines, 100,000s of hungry readers and they need good relevant content. Find them, their emails and use the template below to contact them. Less thinking required.
CYDigital/marteq.io's insight:

Yeah: the whole magilla.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Press Release Distribution Fall 2015 Grid℠ Report - G2

Press Release Distribution Fall 2015 Grid℠ Report - G2 | The MarTech Digest | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The #1 Best-Kept Secret in SEO - Marketo | #TheMarketingAutomationAlert

The #1 Best-Kept Secret in SEO - Marketo | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Think you’ve tried every search engine optimization tool in the book? Think again. Press releases are an easy, inexpensive way to boost your SEO, especially when used in conjunction with other marketing tools.


Condensed...


Think you’ve tried every search engine optimization tool in the book? Think again. I’m willing to bet there’s one you haven’t included in your overall marketing mix. Press releases.

 

- A press release isn’t only a way to announce information — it’s also a great little ball of SEO, for many reasons:

- You can include keywords that people are searching to find your website.

- You can hyperlink to specific pages on your site in the release.

- You can publish each press release on dozens of quality websites. Google likes this, and will move you up in search results accordingly.

 

1. Start with a piece of solid news, like the award your company recently won, the major contract you’ve just secured, or a great new piece of content you want to promote.

2. Find a press release template so you know what goes where. Some websites won’t post your press release unless it’s correctly formatted, so stick to the template.

3. Incorporate keywords (more on that in the next section).

4. Find an image to enhance the visual appeal. This could simply be your company logo.

5. Finally, plug in your info and distribute online.

CYDigital/marteq.io's insight:

She's right! It's not the answer to everything SEO, but it's an overlooked tactic.


  • See the article at from blog.marketo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
365 SEO Services's comment, September 28, 2013 12:22 PM
Building brand reputation is best way to generate potential customers.... http://365seoservices.com/content-writing-services.html
Scooped by CYDigital/marteq.io
Scoop.it!

Seven Traits of Press Releases That Actually Get Read - Profs | #TheMarketingAutomationAlert

Seven Traits of Press Releases That Actually Get Read - Profs | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
I hate 99.99% of press releases that hit my inbox. Those sloppy cut-and-paste jobs make me cringe. However, now and then, I receive press releases that make me want to learn more about the newsworthy event.


Summarized...


I thought I’d stay on the sunny side of the street and share seven traits about press releases that DO get read.

1. A Zippy Email Subject Line

2. A Decent Greeting

3. Clean, Crisp Lines

4. Well-Written Summary of What’s Up

5. Bullet Points

6. An Invitation to Talk More

7. A Shareable Piece of Content

CYDigital/marteq.io's insight:

No surprises here. When I look at this list, it follows the basic tenet of a press release: make it easy for the journalist. Easy to read, easy to summarize, easy to pursue/respond. Follow that tenet.


  • See the article at www.mpdailyfix.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
No comment yet.