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Which Factors Most Influence B2B Purchase Decisions? - MarketingProfs

Which Factors Most Influence B2B Purchase Decisions? - MarketingProfs | The MarTech Digest | Scoop.it
See what B2B buyers say about the factors that most influence their purchase decision according to this recent research. If you're a vendor, there's some juicy intelligenc
CYDigital/marteq.io's insight:

TCO often ignored by MarTech vendors, as it debilitates the overall ROI.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The Martech Purchase Process: How Buyers Evaluate Vendors - MarketingProfs

The Martech Purchase Process: How Buyers Evaluate Vendors - MarketingProfs | The MarTech Digest | Scoop.it
Buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating martech products or services. Check out details of this study.
CYDigital/marteq.io's insight:

I cannot emphasize this enough: you have to have IT participate, otherwise you own all layers of the OSI Model...and cybersecurity!

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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[FREE] How CRM buyers can negotiate the best deal - CIO.com

[FREE] How CRM buyers can negotiate the best deal - CIO.com | The MarTech Digest | Scoop.it
The 28-page IBISWorld report also provides the following:

  • The market share and financial risks of ten CRM vendors
  • A scorecard for making purchase decisions
  • Key RFP elements
  • Negotiation questions
CYDigital/marteq.io's insight:

Yes, you have to register with CIO.com, but this is a damn good report to receive gratis.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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B2B Purchase Decisions: Logic Driven by Emotion - Kapost Content Marketing Blog

B2B Purchase Decisions: Logic Driven by Emotion - Kapost Content Marketing Blog | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

CYDigital/marteq.io's insight:

Emotion underlies the Logic. Bottom line: we're human.

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B2B Buyers Seen Adopting B2C Shopping Practices - MarketingCharts | #TheMarketingAutomationAlert

B2B Buyers Seen Adopting B2C Shopping Practices - MarketingCharts | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Basic/ Excerpt...


“B2B buyers are shopping at work like they do at home,” declares Avanade [pdf] in a white paper containing results from a commissioned survey conducted by Wakefield Research. That viewpoint is based in part on data showing that a majority 61% of B2B buyers are informing themselves about enterprise products and services through 3rd-party sources before consulting a vendor’s salesforce, with 89% saying that these 3rd-party sources are a factor in their purchase decisions. What’s more, many are communicating publicly about their purchase experiences.

 

According to the survey, after purchasing a product or service for their company, 42% reviewed the vendor on a 3rd-party website, while 32% posted a review on social media channels (such as Facebook or LinkedIn) and 19% posted comments on Twitter.

 

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NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

It's an interesting way of looking at the rapidly changing B2B procurement process, which may change your thinking regarding content creation and distribution.

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Acquity Group Study Finds B2B Suppliers Unprepared for Gen Y Procurement Preferences | Acquity Group

Excerpt...


The study revealed Gen Y buyers are more likely to shop online than their older counterparts, with a consistent trend of online purchase increasing in younger generations:

 

    90 percent of buyers age 18-35 make company purchases online

    68 percent of buyers age 36-45 make company purchases online

    45 percent of buyers age 46-60 make company purchases online

    29 percent of buyers age 60+ make company purchases online


CYDigital/marteq.io's insight:

Not often when you see pertinent B2B demographic data. Fascinating information that makes you pause.


  • See the article at www.acquitygroup.com
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