The MarTech Digest
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The Number One Thing Every Marketer Must Do Better: Knowing Your Product - Forbes

The Number One Thing Every Marketer Must Do Better: Knowing Your Product - Forbes | The MarTech Digest | Scoop.it
Many tech marketers learn about the features and functions of their products and how these generally help their customers attain high-level business goals. But in a world where agile software development and the cloud have significantly upped the pace at which products can be developed and rolled out, it’s impossible to differentiate most solutions based on what the product does. The secret sauce is usually in the “how,” not the “what,” and it’s every marketer’s job to understand and connect the “how” to the personal goals of various buyers. Successfully making this connection is nearly impossible unless you have an intimate understanding of your products.

CYDigital's insight:

Amen.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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7 Proven Product Marketing Tactics from an Early Salesforce and Dropbox VP - Zapier

7 Proven Product Marketing Tactics from an Early Salesforce and Dropbox VP - Zapier | The MarTech Digest | Scoop.it
1. The Grand Unified Theory of Marketing

2. Industry Narrative

3. Differentiation

4. Ingredient Branding

5. Leveraged Acquisition

6. Repeat

7. PR APIs

  • Controversy
  • Acquisition
  • Financial / Funding (IPO, quarterly results)
  • Partnership
  • Product Launch
  • Hiring
  • Metrics
CYDigital's insight:

Learn from this vast mountain of experience! CT!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Where Should Product Marketing Report? | SiriusDecisions

Where Should Product Marketing Report? | SiriusDecisions | The MarTech Digest | Scoop.it
  • Maximize impact on the business. Over a decade’s worth of research across hundreds of b-to-b organizations tells us that the product marketing function can thrive and provide a more significant impact on the business when it is under the direction of marketing leadership.
  • Move towards audience centricity. As b-to-b companies make the shift away from being product-centric to becoming audience-centric, product marketers are key shepherds of these initiatives.  
  • Ideal position in workflow process. To effectively inform content and campaign strategies, product marketing should be located upstream in the marketing ecosystem.
CYDigital's insight:

Bottom-line: if it's a product-centric culture, it goes to PM. If it's a customer-centric culture, it's Marketing. You just can't change a culture without changing mindsets at all levels.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

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Blueprint of Modern Product Launch Marketing - Kapost

Blueprint of Modern Product Launch Marketing - Kapost | The MarTech Digest | Scoop.it
New products and features are essential for sustaining and growing a business, and marketing can make or break the success of a product launch. But the majority of B2B product marketers are struggling to make a splash.

This eBook is your blueprint to product launch marketing. In it, you'll learn how to:

  • Identify your target audience
  • Facilitate the buyer's journey with engaging, consistent content
  • Enable internal teams with the right messaging
  • Measure your success


Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

CYDigital's insight:

For the B2B product launch...

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3 Stats That Will Change Your Product Marketing Strategy - Kapost

3 Stats That Will Change Your Product Marketing Strategy - Kapost | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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Three Essentials for B-to-B Product Packaging | SiriusDecisions

Three Essentials for B-to-B Product Packaging | SiriusDecisions | The MarTech Digest | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

CYDigital's insight:

Step Two also known as verticalization.

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[INFOGRAPHIC] The State of B2B Product Marketing - Kapost Content Marketing Blog

[INFOGRAPHIC] The State of B2B Product Marketing - Kapost Content Marketing Blog | The MarTech Digest | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                             

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