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Leanplum data shows push notifications increase purchases by 9.6X - VentureBeat

Leanplum data shows push notifications increase purchases by 9.6X - VentureBeat | The MarTech Digest | Scoop.it
Push notifications, for example, still drive outstanding returns. In fact, the data tells us that push notifications alone increase user purchases by 9.6X.

That’s according to a new report by Leanplum that was released today. According to the study — which takes in data from more than 56 million activities between December 1, 2016 and June 1, 2017 — push notifications not only increase the number of purchases but also the amount spent.

While the increase in purchases was driven by push notifications alone, Leanplum stresses that they should still be used as part of an omnichannel strategy.
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Study shows triggered push notifications are 2,770% better than batch messages - VentureBeat

Study shows triggered push notifications are 2,770% better than batch messages - VentureBeat | The MarTech Digest | Scoop.it
If you send a push notification to a mobile user based on events particular to that user, rather than a notification to every user at the same time, you’ll get a 2,770 percent increase in engagement.

Triggered emails drive 624 percent higher conversion responses for the same number of sends as compared to “batch and blast” emails. This is driven by a 381 percent higher click rate, and an 180 percent higher post-click conversion rate.

Even more staggering, triggered mobile push notifications drive 2,770 percent higher conversion rates for the same number of sends as compared to batch and blast mobile push notifications. This is driven by a 726 percent higher click rate and a 420 percent higher post-click conversion rate.
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Wow!

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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7 surprising facts about open rates for push notifications - VentureBeat

7 surprising facts about open rates for push notifications - VentureBeat | The MarTech Digest | Scoop.it

Fact No. 1: Open rates are highest on Mondays. 

Fact No. 2: Android makes opening easier.

Fact No. 3: Weekly frequency gets opened the most.

Fact No. 4: The phrase “Get your…” gets more opens. 

Fact No. 5: When it comes to push, silence is golden.

Fact No. 6: Automation is more than just a time saver.

Fact No. 7: Not all genres are equal.

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