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Rapid prototyping & MVP development are key to martech success - Chief Marketing Technologist

Rapid prototyping & MVP development are key to martech success - Chief Marketing Technologist | The MarTech Digest |

"Rapid Prototyping

Rapid prototyping is a design process used to create an early working, interactive, and visual model of your martech solution. It consists of many traditional design products (e.g. wireframes), but also some new features that take it from being just a design to an interactive model.

A rapid prototype consists of the following:

  • Screen flows
  • Wireframes
  • Low-fidelity prototype
  • High-fidelity prototype (including interactive components, e.g., buttons and navigational features)


Minimum Viable Product (MVP)

A minimum viable product (MVP) is the first working version of your martech solution. An MVP contains the bare minimum set of essential features and functions required to be deployed and released to a group of early adopters —‚ customers or team members who will use your martech platform and provide honest and valuable feedback."

CYDigital/'s insight:

These same concepts apply to MarTech implementation.


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The Unexpected Benefits of Rapid Prototyping - HBR Blog | #TheMarketingTechAlert

The Unexpected Benefits of Rapid Prototyping - HBR Blog | #TheMarketingTechAlert | The MarTech Digest |

Advanced/ Digest...

Here is where rapid prototyping comes in. During each iterative test of the emerging prototype with the user, the process generates little bits of data that the company can see and gain confidence from. The company will see the reaction of the users become ever more positive as their feedback is incorporated into the next iteration and the next and the next and the next. The company can’t help becoming more confident in the design as the users become more pleased.


The process provides both forward-looking designers with guidance in creating new ideas and the company with a proof of concept.  It effectively generates input data from the immediate future, embodied by the prototype users, that then becomes legitimate historical data by virtue of that immediate future being experienced by the user.  If you’ll forgive the hyperbole, the data is a bit like light: both a wave and a particle.



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CYDigital/'s insight:

Although the post is about physical product prototyping, the theory is absolutely applicable to any product or service.

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