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Going Beyond Email Metrics: A Framework To Help You Plan Your Campaign - Oracle

Going Beyond Email Metrics: A Framework To Help You Plan Your Campaign - Oracle | The MarTech Digest | Scoop.it
1. Always Start by Setting Your Objective(s)

2. Define Your Data Model

Now that you set your objective(s), it’s critical to make sure you have the data you need in order to report the success of your campaign or program. If you don’t have the data, you won’t be able to report back to your business that the investment made will deliver positive ROI. The good news is, you can start small and refine it as you become more sophisticated in your segmentation and targeting strategies. Going back to the re-engagement program, in order to report on whether you achieved the objective set, you’ll need to be able to identify and flag the inactive group prior to shipping your campaign out of the door.

3. Define the Metrics & KPIs

4. Develop a Reporting Plan (Align Reports x Stakeholders)

5. Don’t Forget to Capture Your Learnings
CYDigital/marteq.io's insight:

Always start with metrics and reporting.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Five steps to report marketing results like a boss | Search Engine Watch

Five steps to report marketing results like a boss | Search Engine Watch | The MarTech Digest | Scoop.it
1. Start with a plan

2. Be sure you’re capturing all the data you need

3.Create the right reports for the right stakeholders

Bonus tip: check out the recently launched Google Data Studio to make beautiful dashboards from all our data sources for free.

4. Always include an executive summary with anticipated reports

5. Start to learn and become proficient in marketing forecasting
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Analytics vs Reporting - Aureus Insights

Analytics vs Reporting - Aureus Insights | The MarTech Digest | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

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8 Inbound Marketing Reports You Can't Live Without - Forbes

8 Inbound Marketing Reports You Can't Live Without - Forbes | The MarTech Digest | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

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9 Salesforce Reports Your Marketing Team Should Be Using - New Breed Marketing

9 Salesforce Reports Your Marketing Team Should Be Using - New Breed Marketing | The MarTech Digest | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

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7 Sources for Marketing Data to Make Your Content More Convincing | Wordstream

7 Sources for Marketing Data to Make Your Content More Convincing | Wordstream | The MarTech Digest | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

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Marketing Measurement Depends on Organization & Process - Gartner

Marketing Measurement Depends on Organization & Process - Gartner | The MarTech Digest | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

CYDigital/marteq.io's insight:

Completely agree: get your ducks in a row before you go through your attribution process.

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Marketers, Here's How to Answer the 'What Have You Done for Me Lately?' Question [Infographic] - Profs

Marketers, Here's How to Answer the 'What Have You Done for Me Lately?' Question [Infographic] - Profs | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

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The Only Four Metrics That Matter - Social Media Examiner

The Only Four Metrics That Matter - Social Media Examiner | The MarTech Digest | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

CYDigital/marteq.io's insight:

Amen. A thousand times Amen.

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CPM and CTR Are Dead - DemandBase

CPM and CTR Are Dead - DemandBase | The MarTech Digest | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

CYDigital/marteq.io's insight:

So if you know the companies you're targeting, why would you run inbound ad campaigns?

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How Closed-Loop ROI Reporting Works - Pardot | #TheMarketingAutomationAlert

How Closed-Loop ROI Reporting Works - Pardot | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
It’s a harsh realization for marketers, but it’s true: in this day and age, vague claims about branding and awareness are no longer enough to justify an investment in many marketing initiatives.

 

__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

Pardot executing on the K.I.S.S. content creation strategy, and that's OK as this meets the needs of the MA newbie.

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FREE REPORT: 2013 Social Media Marketing Industry Report | Social Media Examiner

FREE REPORT: 2013 Social Media Marketing Industry Report | Social Media Examiner | The MarTech Digest | Scoop.it
2013 Social Media Marketing Industry Report: learn from more than 3000 marketers on how to focus your social media activities and what the rewards are.


Excerpt...


A few of this year’s social media statistics:

  • 86% of marketers say social media is important for their business
  • 69% plan to increase their use of YouTube
  • 58% of marketers are blogging and 62% will increase blogging in 2013
  • 49% picked Facebook as the single most important social network
  • 89% of marketers state that increased exposure was the most important benefit of social media marketing
CYDigital/marteq.io's insight:

You can also watch a quick video overview of the report here.


  • See the article at www.socialmediaexaminer.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Gaurav Gurbaxani's curator insight, May 22, 2013 9:37 AM
Totally Taking Off
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FREE: The SoDA Report (Volume 1, 2013)

Through primary research, thought leadership pieces, interviews, and showcases, The SoDA Report (Volume 1, 2013) once again brings together content from some of the most influential thinkers in the digital marketing world today. This edition reveals new perspectives, fresh ideas and real concepts of how organizations are balancing the art and science of perception to succeed in these fast-paced times.

About SoDA: SoDA - The Global Society for Digital Marketing Innovators is an extremely selective association of the world’s most preeminent companies with digital DNA. SoDA’s membership includes 70 leading digital digital agencies and elite production companies with offices in 22 countries across 5 continents. SoDA serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through Best Practices, Education and Advocacy.


CYDigital/marteq.io's insight:

It's a long report, and contains not only research, but many, many articles covering a wide array of topics. You'll want to bookmark this for reading on your tablet while on the plane or train or whatever.


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FREE: Improving ROI with Marketing Optimization by SAS - AdRants

FREE: Improving ROI with Marketing Optimization by SAS - AdRants | The MarTech Digest | Scoop.it

The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a top-down, integrated marketing management approach that optimizes the value of all campaign activities. That’s exactly what marketing optimization does – it gives marketers the ability to plan and prioritize all customer interactions in a way that maximizes economic outcomes while balancing the capacity to deliver and the likelihood to respond.

CYDigital/marteq.io's insight:

And in addition to the very recent Adobe report, see this report from SAS covering the same topic: optimization. Bottom line: optimization is easy, strong upside, ROI justified.


  • See the article at forms.madisonlogic.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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FREE: Gartner Magic Quadrant for CRM Lead Management – Marketo

FREE: Gartner Magic Quadrant for CRM Lead Management – Marketo | The MarTech Digest | Scoop.it

Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management and find out why Marketo was named a leader based on completeness of vision and the ability to execute.


According to Gartner's Magic Quadrant on CRM Lead Management, "CRM lead management's contribution to revenue growth fuels investment and overall satisfaction levels." Get the full report and you’ll learn:

  • The overall market evaluation and vendor analysis of 12 CRM lead management vendors
  • Insights for selecting an initial vendor based on your organization's requirements
  • An understanding of the opportunities and challenges that executives experience when building and deploying lead management systems


This complimentary report covers these topics and more.


CYDigital/marteq.io's insight:

This is NOT a report that promotes Marketo: as you know, Gartner is vendor agnostic, especially their Magic Quadrants (such a silly phrase: magic quadrant). Add this to your weekend reading list. The price is right.


  • See the article at www.marketo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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[FREE REPORT] Adobe Digital Marketing Blog | How do your optimization efforts stack up to your peers?

[FREE REPORT] Adobe Digital Marketing Blog | How do your optimization efforts stack up to your peers? | The MarTech Digest | Scoop.it

Snippet...


Opti­miza­tion still isn’t con­sid­ered a mar­ket­ing priority

  • A major­ity of com­pa­nies sur­veyed spend 5% or less of their mar­ket­ing bud­get on opti­miza­tion activities

How­ever, the com­pa­nies that do invest more, reap the benefits

  • Com­pa­nies spend­ing more than 25% of their mar­ket­ing bud­gets towards opti­miza­tion are twice as likely to enjoy high con­ver­sion rates.

What is hold­ing com­pa­nies back?

  • For almost half the sur­vey respon­dents, test­ing is not a pri­or­ity at their com­pany (yet)
  • Bud­get and resources remain the two biggest chal­lenges to testing
CYDigital/marteq.io's insight:

Actions items:

1) Click through to review an overview of the Adobe 2013 Digital Marketing Optimization Survey.

2) Then down­load the com­plete Adobe 2013 Dig­i­tal Mar­ket­ing Opti­miza­tion Sur­vey: http://adobe.ly/14NYkio.


There are definitive metrics that you can use to justify expenditures and project ROI.


  • See the article at blogs.adobe.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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