The MarTech Digest
545.4K views | +50 today
Follow
Your new post is loading...
Scooped by CYDigital
Scoop.it!

Top 30 Sites For Free Enterprise Software Research - Forbes

Top 30 Sites For Free Enterprise Software Research - Forbes | The MarTech Digest | Scoop.it
Amazon Web Services, Salesforce, and Oracle have entire sites dedicated to providing the latest industry analyst research.

SAS provides industry analyst reports on analytics, Big Data, Business Intelligence, Customer Intelligence, Data Management, Fraud, and Security Intelligence and Risk Management.
CYDigital's insight:

Top 30 Sites For Free Enterprise Software Research - Forbes

 

Click through for the list. Invaluable if you're in this space.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

[FREE] Introductory Guide to Developing Your Customer Theory [an interactive worksheet] - MECLABS

[FREE] Introductory Guide to Developing Your Customer Theory [an interactive worksheet] - MECLABS | The MarTech Digest | Scoop.it
A simple, interactive worksheet designed to help get all the customer wisdom from your agencies, internal team and entire ecosystem in one place

This simple, interactive worksheet template is excerpted from MMC 5422 | Customer Research and the Fundamentals of Online Testing, a course in the Communicating Value and Web Conversion graduate certificate program from the University of Florida and MECLABS Institute. It is designed to help your marketing team, agencies, and other stakeholders and partners collaborate and get aligned to power your customer-first marketing — on who your customers are, what they want (even when it doesn’t directly relate to your product), and in what context they view your marketing messages.

Use this simple template as your guide to help increase customer intimacy, share it with your entire marketing and agency ecosystem along with key business stakeholders and partners from product development to customer service to manufacturing, and ultimately create customer-first marketing that resonates with your customers and increases the probability of conversion.
CYDigital's insight:

[FREE] Introductory Guide to Developing Your Customer Theory [an interactive worksheet] - MECLABS

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data | The MarTech Digest | Scoop.it
On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research.

The goal is simple: we have analysts and contributors gather data and create thought leadership that ultimately helps people transform their businesses for the better. All business professionals need high quality data in order to make strategic decisions, and we want to share what we’ve gathered. Below are a few of my thoughts on why it’s so important to make our research available.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

It needs to ferment for a while...

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

eMarketer Launches Numbers, A Custom Chart-Building Tool — eMarketer

eMarketer Launches Numbers, A Custom Chart-Building Tool — eMarketer | The MarTech Digest | Scoop.it
eMarketer announces the launch of Numbers, a customizable charting tool that allows users to tell compelling data stories quickly and easily.  The new tool, which launches today, allows eMarketer customers to select from thousands of metrics to create charts and tables tailored for their specific needs.  As with all eMarketer products, the Numbers tool incorporates only the most trusted, vetted, and methodically-researched eMarketer data.

Numbers charts can be custom-built using eMarketer’s vast database of research, which examines media trends, consumer behavior, and device usage in 41 countries.  The Numbers tool also allows users to filter metrics by demographics, including age, generation, gender, and race.

With just a few clicks, users can select the metrics they want to visualize, and build a custom chart that tells their unique story with data.  The information can then be used to track relevant trends by comparing benchmarks and metrics side by side.  Once built, charts can be converted into PNG files or Excel spreadsheets with a simple click, enabling them to be downloaded and shared.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

And you know eMarketer's data collection is huge.

more...
Farid Mheir's curator insight, December 4, 2015 2:30 PM

Some good numbers and insight. I expect this trial will not remain a free resource for long.

Scooped by CYDigital
Scoop.it!

Persona Research in Under 5 Minutes - Moz

Persona Research in Under 5 Minutes - Moz | The MarTech Digest | Scoop.it
Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer two important questions about your target audience:

What are the most common domains that my audience visits and spend time on? (Where should I be trying to get mentions/links/PR)
What topics are they interested in or reading on those sites? (What content should I potentially create for these people)
You can get the script on Github: Twitter persona research

Once the script runs, the output is two CSV files. One is a list of the most commonly-shared domains by the group, the other is a list of the topics that the audience is interested in.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

And the details are available when you click through (including the instructions). The link to the script is here: https://github.com/craigbradford/using-python-and-twitter-api-for-persona-research 


It's more useful when attempting to target content development.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

The SoDA Report (Volume 1, 2015) - Society of Digital Agencies

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

CYDigital's insight:

As usual, this is designed for the scroll, choose and review crowd, as 193 pages is overwhelming. But do review the survey results in the beginning.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

[FREE REPORT] 2015 State of B2B Marketing - Salesforce.com

[FREE REPORT] 2015 State of B2B Marketing - Salesforce.com | The MarTech Digest | Scoop.it
We’ve compiled survey responses from over 2,100 B2B marketers to bring you the 2015 State of B2B Marketing. From marketing channel popularity to commonly cited obstacles, this report gives a complete look the modern B2B marketer’s mindset. Inside this study, you’ll get exclusive content including:

Top 5 areas for increased marketing spend
Most effective digital marketing strategies as ranked by B2B marketers
3 most important technologies in the B2B customer journey


iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

CYDigital's insight:

There's some excellent research in here, and not biased. A good one.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Digital, Social & Mobile in 2015 - We Are Social

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital's insight:

FYI. The annual massive compendium of digital stats. It's a resource organized by country. If you have to make a presentation that has a multinational focus, you may find some of these stats useful.

more...
Marco Favero's curator insight, February 12, 2015 2:49 AM

aggiungi la tua intuizione ...

Scooped by CYDigital
Scoop.it!

14 Top Sites to Keep the B2B Content Marketer Informed, Educated, and Ahead of the Game - Kapost Content Marketeer

14 Top Sites to Keep the B2B Content Marketer Informed, Educated, and Ahead of the Game - Kapost Content Marketeer | The MarTech Digest | Scoop.it

Digest...


Content Marketing Institute

BufferApp

Copyblogger

MarketingProfs

HubSpot

Marketo

TopRank Blog

LinkedIn Press Blog

Ad Age 

VentureBeat – Marketing Channel

Feldman Creative

Eloqua

TechCrunch Enterprise 

eMarketer

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital's insight:

And the Marketing Technology Alert, natch.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Innovation Excellence | 2014 Top Trend Sites | #TheMarketingAutomationAlert

Innovation Excellence | 2014 Top Trend Sites | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
As innovator you need to look ahead and prepare your organization for the future. Not an easy job, knowing the world is changing at an increasing pace. What’s going to happen? How will my market change?


Basic/ Summary


In my new book ‘The Innovation Expedition’, web search professional Marc Heleven of www.7ideas.be shares with us 18 top international trend sites in 2014 where you can find a lot of answers on future change the coming years.

Springwise

trendwatching.com

Trend Hunter

MoreInspiration

Alltop

NOTCOT.org

CoolBusinessIdeas.com

PSFK

The Intelligence Group, trendcentral®

World Future Society

David Report

JWT Intelligence

TED

edelkoort.com

Copenhagen Institute for Futures Studies

TrendOriginal

Cool Hunting

Mashable

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital's insight:

You've got some time this week: peruse, pick what you want, and insert into your Reader. There's some excellent thought fodder in here.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Understanding Your Buyer’s Journey: The Most Important Thing You’re Not Doing | SiriusDecisions | #TheMarketingAutomationAlert

Understanding Your Buyer’s Journey: The Most Important Thing You’re Not Doing | SiriusDecisions  | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Organizations need to understand how buyers are likely to behave, and then how buyers actually respond to your organization’s offerings and tactics


Intermediate/ Excerpt...


Here’s one way to do it:

  1. Start by deciding what a “good deal” looks like. A good deal may be one that closed at the right price, occurred within the right timeframe, involved the right people or happened in the right market segment.
  2. Gather some deal data. Grab 10 to 12 deals that closed last quarter with those desirable characteristics, and pull your full interaction history with those accounts. This should cover interaction histories of every individual within the customer’s buying center. This data will likely come from your marketing automation platform (MAP) or sales force automation (SFA) system, or both.
  3. Line up buyer personas. Assign each individual from each deal to an established buyer persona. If personas haven’t been developed, you can simplify these assignments into buying roles like decisionmaker, user or ratifier.
  4. Plot out interaction histories on a timeline. Starting with a single deal, note the interactions that took place with each player, indicating the offer that was accepted and how it was delivered. Repeat this exercise for each of the identified deals.
  5. Draw conclusions from the patterns. Identify similarities between the successful deals, focusing on similar players and similar tactics at similar times. Patterns that emerge may point to some tactics as more effective with different personas at specific stages in the buying cycle. Document these patterns as assumptions. Test these assumptions against other groupings of deals to learn if they continue to hold or if (and how) they change.

 

__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital's insight:

Logical, sensible and workable. You'll want to apply this approach to persona building as well!


more...
No comment yet.
Scooped by CYDigital
Scoop.it!

BrightEdge: 2013 Search Marketer Survey Results

Ten Key Takeaways from the 2013 Search Marketer Survey

  1. Mobile and tablet search is the next frontier
  2. Local search is bigger than ever
  3. Video offers search and social opportunities
  4. It’s time to quantify and communicate SEO value
  5. ROI across multiple channels like search and social is what truly matters
  6. The C-level is paying more attention to SEO
  7. SEO metrics need to keep up with SERP changes as they happen
  8. Social for SEO is big; so is SEO for Social
  9. Content Marketing is back, and in a big way
  10. Page-centric SEO makes its mark
CYDigital's insight:

Great data against which you should benchmark activities and review/adjust your strategy!


more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Why Big Data Isn't the End-All for Content Marketing - ClickZ

Why Big Data Isn't the End-All for Content Marketing - ClickZ | The MarTech Digest | Scoop.it

Summary...


While big data will drastically improve marketing strategies (and, yes, persona development), relying on that information alone can be very risky for your marketing efforts. Big data usage within marketing teams has its faults, including:

  • Ineffective sharing and organization of data
  • Using data as an end-all performance report

Ultimately, big data can show you what is, but personas have the ability to show you what could be, as they can be used to determine future behavior. In order to create a successful marketing plan for the long term, you need both the what is and the what could be aspects incorporated into your strategy.

 

As Forbes contributor Jonathan Salem Baskin said, "big data insights will never substitute for imagining little souls."

  • Qualitative research gives insight into behavior.
  • Personas (including qualitatively gathered stories) are easier to understand.
  • Qualitative research allows for brand-customer interaction and new information.
  • Qualitative research enables information gathering on topics big data can't deliver.


CYDigital's insight:

Definitely worthwhile to remind ourselves that good research is a combination of quantitative and qualitative, as this article suggests (excluding focus groups!).


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
Jerry W. Burt's curator insight, March 28, 2013 1:35 PM

WHake up and learn about Big Data and how it allows your business to analyze customer behavior. Register for the;


The Social Media Collaborative

May 15th

http://www.startmyhomebizunivsrsity.com

Scooped by CYDigital
Scoop.it!

FREE 2013 Report from Marketo - SiriusView: Marketing Automation Platforms

FREE 2013 Report from Marketo - SiriusView: Marketing Automation Platforms | The MarTech Digest | Scoop.it

FREE report, compliments of Marketo.  "This comprehensive research study is designed to help organizations evaluate all aspects of vendors’ marketing management offerings and capabilities, and streamline the vendor selection process."

CYDigital's insight:

 

  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).

 

  • If you like this scoop, PLEASE share by using the links below.

 

  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Why understanding social media demands social science

Why understanding social media demands social science | The MarTech Digest | Scoop.it

The author frames the challenge succinctly (and correctly).  Granted it is more B2C oriented than B2B, but the B2B marketer will understand the impact (and challenge):


Modern business social media monitoring and analysis demands a disciplined, scientific approach, rather than a non-scalable, miscategorised overview of online opinions. Companies must systematically implement a scientific methodology that moves from mere social listening to social intelligence. This means analysing the content of Big Data, respectfully extracting meaning from public conversations, and making actionable sense out of what is being said. Only in this way can social sources be used smartly to activate and recalibrate marketing, customer service, competitive insights, fruitful prospecting and new business programmes.

 

Of course it’s also important to refine scientific analysis by bringing human judgement into every equation, incorporating a ‘teachable’ algorithm that finds real meaning behind Big Data. It’s critical not to misinterpret artificial results that might skew business intelligence and result in bad decisions.



CYDigital's insight:

See the article at www.fourthsource.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

more...
No comment yet.