The MarTech Digest
545.6K views | +36 today
Follow
Your new post is loading...
Scooped by CYDigital
Scoop.it!

Oracle’s Responsys Adds Machine Learning-Driven Personalization Via Boomtrain Integration - Marketing Land

Oracle’s Responsys Adds Machine Learning-Driven Personalization Via Boomtrain Integration - Marketing Land | The MarTech Digest | Scoop.it
Personalized notification platform Boomtrain announced today a new integration with Oracle’s Marketing Cloud that could make marketers’ lives a bit easier.

The integration provides a predictive personalization platform for email marketing through the Oracle Cloud’s B2C Responsys component, which enables marketers to conduct campaigns via emails, website ads, text messages or social media ads.

Boomtrain specializes in machine learning-based personalization for email and push notifications, and this is the first machine learning solution for Responsys. Machine learning uses pattern recognition to learn from previous examples, thus improving effectiveness as it acquires more data — without being specifically programmed for the improvements.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Are you moving as fast as the technology?

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Oracle Acquires Cloud Marketing Player Responsys for $1.5 Billion - All Things D | #TheMarketingAutomationAlert

Oracle Acquires Cloud Marketing Player Responsys for $1.5 Billion - All Things D | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Marketing in the cloud is still hot.


Digest...


Marketing software in the cloud is still pretty hot. Software giant Oracle proved it today by saying it will spend $1.5 billion to acquire email marketing company Responsys for $27 a share. That leaves Constant Contact, another email marketing company, available — its shares rose by more than four percent today in the wake of this deal. And while we’re at it, it’s worth mentioning that shares of Marketo, another cloud-based marketing company, are up by more than nine percent this morning.

 

Oracle said it will combine Responsys with another recent acquisition, Eloqua, which it bought a year ago today for $871 million. The result will be a marketing cloud product that serves both the business-to-business and business-to-consumer ends of the spectrum.

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital's insight:

In direct response to the SFDC/Exact Target acquisition.

more...
No comment yet.