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Marketing Automation Retainly Now Has One-Click Buyer Personas With FullContact

Retainly announced today the addition of FullContact’s Person API to their exclusive list of 3rd party applications.
Retainly, launched in May 2017, exploits all possible channels to help communicate and engage with customers. With the release of the integration with FullContact, Retainly’s marketing automation tool now offers the capability to build out a buyers persona with the simple click of a button.
CYDigital/'s insight:

I don't know what it means to build out a buyer's persona with one click, but I do know the value of an integrated CDP into a MAP.


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Marketing Automation Retainly Releases New Pricing Model

Marketing Automation Retainly Releases New Pricing Model | The MarTech Digest |

"Retainly today announced the release of its new pricing model which creates convenience for internet companies in different stages of maturity.

Early stage startups are more concerned about generating more leads and capturing them. These companies will not be worried about conversion of leads or even retaining customers when their primary challenge is lead generation. Mid-stage startups, especially those that have started getting fair traffic and leads, are now concerned about converting such leads into paying customers. Mature companies need to reduce customer churn and increase customer retention. They are also focused on cross-selling and up-selling to their existing customers.

The most talked about event is its launch of a Free tier which gives access to its Lead Generation plan with 2000 contacts. This is in fact really true in nature and allows everyone to be able to implement global marketing best practices at a zero investment."

CYDigital/'s insight:

MA applications are starting to become as common as HTML editors.


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Retainly Optin Forms Plugin Announced for WordPress - MarTech Series

Retainly Optin Forms Plugin Announced for WordPress - MarTech Series | The MarTech Digest |
Retainly, a marketing automation and user engagement platform, has announced the release of its Official WordPress Plugin — the Retainly Optin Forms. Retainly Optin Forms, therefore, becomes the only plugin with built-in Marketing Automation via Retainly API. Individual bloggers, enterprise content marketers, and lead generation executives can use this new feature to design eye-catching optin forms of different types and with different display options.

Currently, the plugin is completely free and can connect to a Retainly Email Marketing account with a single click and API Key validation. Moreover, Retainly Optin Form does not need any coding skills and can help the blogger to easily customize look and feel from more than 100 form templates.
CYDigital/'s insight:

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