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7 Ways to Improve Your Retargeting Ad Campaigns - Social Media Examiner

7 Ways to Improve Your Retargeting Ad Campaigns - Social Media Examiner | The MarTech Digest | Scoop.it
#1: Run Separate Campaigns to New and Retargeting Audiences
#2: Use Descriptive Naming Conventions to Better Sort Campaign Results
#3: Create Separate Ad Groups for Each Retargeting Audience
#4: Cease Delivery to Underperforming Audiences
#5: Optimize for Click-Through Conversions Instead of View-Through Conversions
#6: Monitor and Adjust Your Retargeting Spend Over Time
#7: Adjust New Prospect Acquisition and Retargeting Spend to Find the Optimal Ad Budget
CYDigital's insight:

And if you're not using retargeting, then test now ahead of your 2018 budget.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to Optimize a Remarketing Campaign That Delivers - SEMrush

How to Optimize a Remarketing Campaign That Delivers - SEMrush | The MarTech Digest | Scoop.it

"The purpose of remarketing is to catch up with visitors after they leave a website and re-engage them in an attempt to bring them back to the platform. In general, over 90% of people visit a website and leave without converting. The key benefit of remarketing is it gives brands the opportunity to get in front of the eyes of those who have already expressed interest. The desired outcomes are to:

  • Recover bounced website visitors and turn them into customers.
  • Gain repeat visitors.
  • Increase brand awareness.
  • Strengthen SEO and content marketing efforts.

 

Although the concept of remarketing can take many different forms, the message is typically a reminder to complete an action or to present new, personalized content to help prompt a buying decision.

An AdWords-based remarketing strategy is multi-faceted and requires a comprehensive approach, in order to complement your PPC strategy. Let’s dive into the finer details."

CYDigital's insight:

One of the best articles on the topic that I've seen. Full of the information you need.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to 3X AdWords Conversion Rates Without Touching AdWords | WordStream

How to 3X AdWords Conversion Rates Without Touching AdWords | WordStream | The MarTech Digest | Scoop.it
Here’s what was different: During the time period in question, the company ran Facebook ad campaigns targeting higher-funnel audiences corresponding to people who have the same interests and demographics as their buyer persona. The audience size was approximately 20 million people.

The Facebook ads generated clicks and conversions as you would expect from any pay-per-click advertising campaign.

But I believe the campaigns had an additional halo effect of creating a strong brand bias among the people who clicked through to the site, which profoundly impacted the Remarketing lists for search ads campaigns, since they only target people who have previously visited your site.
CYDigital's insight:

Absolutely fascinating, and worthy of testing!

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Sanjana Singh's comment, November 14, 2017 4:58 AM
You can actually maximize your CTR 30% by inserting sitelink extensions. This will bring significant increase in conversion rate too. But, if you add visual sitelinks in you ad you can get 50% more CTR. The detail you will get in http://www.techmagnate.com/blog/google-unveils-visual-sitelinks-images-sitelink-extensions-mobile-search-ads/ You may have a look.
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MailChimp Introduces Google Remarketing Ads - MediaPost

MailChimp Introduces Google Remarketing Ads - MediaPost | The MarTech Digest | Scoop.it
MailChimp announced the expansion of its cross-channel marketing capabilities on Tuesday, enabling customers to create their own Google advertisements from within the MailChimp dashboard.

MailChimp is making it easier for customers to use Google Ads, incorporating the retargeting ads into the MailChimp user interface. It’s a self-service platform, and MailChimp provides educational material about Google ads embedded into the workflow for inexperienced marketers.  

Additional product features include comprehensive reporting, including revenue, first-time buyers, products sold, average order amount, and engagement metrics like impressions and clicks. 
CYDigital's insight:

It's about retargeting, and making it a bit easier for the MC user to practice it.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Francesca Mattonelli's curator insight, October 22, 2018 11:31 AM
Interessanti sviluppi per Mailchimp!
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Facebook Retargeting: 157-Point Guide For Sweet Results - KlientBoost

Facebook Retargeting: 157-Point Guide For Sweet Results - KlientBoost | The MarTech Digest | Scoop.it
Facebook retargeting has a lot in common with retargeting on Google AdWords. The more you spend time on creating remarketing campaigns on Facebook, the better you’ll get.

But what are the first steps you need to take in order to get started with Facebook remarketing? Who should you retarget with your Facebook ads? What are the best Facebook retargeting tactics? How does the remarketing audience setup work?

That’s exactly what we’re going to uncover in this complete guide to Facebook retargeting campaigns.
CYDigital's insight:

This is the DEFINITIVE guide on FB retargeting.

 

Subscribe to The MarTech Digest: bit.ly/miocom #MarTech

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10x Your Retargeting Campaigns [Facebook+Google] with These Tips - BigCommerce

10x Your Retargeting Campaigns [Facebook+Google] with These Tips - BigCommerce | The MarTech Digest | Scoop.it
Mistake #1. Segmentation: You’re targeting the default “All Visitors” audience.
Mistake #2. Recency: You’re using the default 30-day cookie window.
Mistake #3. Frequency: Another critical mistake: you have no ad frequency limit.
Mistake #4. Creative: Using the same boring creative assets across the board.
Mistake #5. Magic Bullets
CYDigital's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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How to Retarget the Middle of the Funnel in a Form-less World - Kissmetrics

How to Retarget the Middle of the Funnel in a Form-less World - Kissmetrics | The MarTech Digest | Scoop.it
The easiest way to segment traffic is based on specific page visits. You could also target specific page visits, too. 

What’s that? “Your customer’s aren’t on / using Facebook?” Well you’re in luck. Twitter’s advertising platform supports the same specific URL-targeting. As does LinkedIn’s new and improved ‘Matched Audience.’ Now you can run retargeting ads across the three primary social networks for people in each stage of your funnel (based on pageviews and previous visits).

Now you’ve got interested leads being (automatically) followed up in multiple channels. The next step is to get on the phone with qualified ones. Enter calendar apps.

Sean McVey of Virtru changed their traditional contact form-based approach to Calendly in order to automatically schedule sales calls. And the results quickly took off. Conversion rates jumped to 50% and 61% of leads scheduled a call. Then once someone creates a Calendly appointment, you can send that data pretty much anywhere with a little help from Zapier.
CYDigital's insight:

What's Important: MarTech is like Legos inasmuch as the pieces are there to assemble into a solution. CT for this great schema.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The Different Types of Retargeting Solutions - Demand Gen Report

The Different Types of Retargeting Solutions - Demand Gen Report | The MarTech Digest | Scoop.it
There are a variety of options for B2B marketers looking to refine their retargeting initiatives. Jon Russo, Founder of the B2B Fusion Group, broke down the current retargeting solution landscape as follows:

  • IP-based, solutions such as Kwanzoo;
  • Cookie-based, such as Oracle BlueKai and other DMPs;
  • Proprietary platforms, such as Demandbase, Terminus and Big Willow.
"The cookie based approach has the advantage of drawing a huge audience (1B) with a 'look alike' audience to help shape a strategy,” Russo said. “But cookies may not be available in countries outside the US that are more sensitive to privacy—that’s where having an IP-based approach could work well.”

In all models, companies can purchase ads to retarget based on insight that they can glean from their solution providers, according to Russo.

"On the positive, an account that has multiple stakeholders is more likely to be targeted using a hybrid approach," Russo said. "On the downside, the marketer doesn't have full visibility as to who within the company is viewing the retargeted ad unless there is a call to action that directs them to a marketing automation form."
CYDigital's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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6 Facebook Remarketing Tactics That Work : Social Media Examiner

6 Facebook Remarketing Tactics That Work : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Remarket to Specific Landing Page Visitors

Create landing page-specific Facebook ads that are highly relevant to your audience.

#2: Remarket to Your Blog Readers

#3: Remarket to Past Purchasers

#4: Remarket to Freemium and Free Trial Users

#5: Remarket to Newsletter Subscribers

#6: Remarket to People Who Almost Completed Their Purchase
CYDigital's insight:

Question: Is this remarketing or retargeting? Regardless, great detail provided within the post.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Atisy Joëlle's curator insight, May 27, 2017 6:29 PM

Question: Is this remarketing or retargeting? Regardless, great detail provided within the post.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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How Act-On Software Uses Retargeting - Act-On Blog

How Act-On Software Uses Retargeting - Act-On Blog | The MarTech Digest | Scoop.it
We use retargeting in sort of a tier approach – we leverage the Google Ad Platform to retarget anyone who has viewed our website but might not yet be a known prospect in our database.

From a branding perspective, we’re serving very top-of-funnel content in the ads, and we’re really just trying to make sure that [potential customers] recognize and think of Act-On when considering marketing automation. But we also leverage Listenloop, a retargeting platform, for our Account Based Marketing (ABM) efforts and for more sophisticated retargeting to known prospects in our database. Listenloop’s ABM platform is amazing.

All you need to get started is a CSV file of accounts you wish to target, which includes their domain, company name, and zip code, and then Listenloop will start to serve your ads to the IP addresses of the accounts you’ve identified. This is a great approach for B2B marketers because you can potentially engage more contacts who could be involved in the purchase decision who might not otherwise be known in your database. And we also use Listenloop to retarget known prospects based on specific behavioral actions.
CYDigital's insight:

Listenloop is fascinating and makes complete sense.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Why You Need to be Doing Remarketing and Retargeting—Now - V3B

Why You Need to be Doing Remarketing and Retargeting—Now - V3B | The MarTech Digest | Scoop.it
Retargeting:  Based on your activity on its website, a brand harnessing the power of retargeting uses cookies to strategically place ads for you to view elsewhere on the web, even while doing something entirely unrelated to shopping. It’s that simple.  Conducted through third party networks, retargeting is an affordable solution to reach leads. In addition, it packs a big ROI punch: Retargeting boasts average click-through-rates (CTRs) up to 10 times higher than regular ads. It’s also accessible enough that even social media giants like Facebook have retargeting options that cater to businesses of all sizes.

Remarketing: Remarketing is all about email. It's all about reengagement campaigns.
CYDigital's insight:

STRONG recommendation: retarget before engaging in social advertising.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

Account-Based Marketing Ad Targeting: Cookie or IP-Address? | The MarTech Digest | Scoop.it

Using cookies
Cookies are used in account-based marketing to reach individual customers who have accessed a business website through their browser. They are combined with other sales enablement tools that use predictive analytics to target the people with the power and authority to purchase the product or service. This is the result of collected data on existing and potential buyers that include their budget and the best time for them to consider purchasing your product.


Internet Protocol (IP)
IP ABM offers a broader range of customers than cookies although it does not offer the opportunity to connect directly with an individual decision-maker. This system works effectively for businesses that want to expand into an international market.

CYDigital's insight:

Cookie.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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3 Ways to Respond to Twitter Killing Off Lead Generation Ads - Marketo

3 Ways to Respond to Twitter Killing Off Lead Generation Ads - Marketo | The MarTech Digest | Scoop.it
1. Switch to Website Cards

Unlike Lead Generation Cards which capture user data within Twitter, Website Cards direct users to a landing page on your website. While it’s up to you to capture your own data (e.g. through a gated landing page), you have the opportunity to capture more data about the user. You can also include the URL directly within the picture to meet the character limit and append tracking parameters to track conversions.

2. Pivot to Retargeting Campaigns

3. Try Facebook Lead Ads

If you’re not already running Facebook Lead Ads, they’re very similar to the feature that Twitter will be shutting down. When someone clicks on a Facebook Lead Ad, they will see a form and can fill it out without being redirected to a new webpage. However, Facebook allows you to ask more questions on the form, as well as customize one of your own (and a list of drop-down options, if you like).
CYDigital's insight:

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

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Google (finally) launches cross-device retargeting - Marketing Land

Google (finally) launches cross-device retargeting - Marketing Land | The MarTech Digest | Scoop.it
Soon advertisers will be able to reach users across devices with Google remarketing campaigns.

This is a significant development, as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop. If that happens, the user is effectively listed twice, and the frequency capping and negative list exclusion is set at the browser or mobile ID level on each device.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Advanced Video Retargeting – Full Funnel Video Marketing - Shakr

Advanced Video Retargeting – Full Funnel Video Marketing - Shakr | The MarTech Digest | Scoop.it
Facebook video ads are one of the most cost-effective brand awareness mediums out there today. A video view on Facebook can be bought for as little as a few cents, so it’s easy for brands to reach a new audience and raise awareness via Facebook video ads. Another prime usage for video is retargeting. Video retargeting on Facebook and YouTube is a great way for brands to reconnect with website visitors and fans of the brand. Video is a content medium that is especially well suited for retargeting. The people who are already familiar with you are more likely to watch a video from you. They know your brand, what to expect and you get the chance to re-establish a connection with a visitor that might have waned. So is there a way to combine two of the most effective ways to use video marketing? Raise brand awareness AND retarget people, at the same time? Many marketers who are using Facebook video ads are missing a HUGE opportunity, and that is to use full funnel video marketing. This is made possible by a little-known feature of Facebook Power Editor. In this post, you’ll learn how to do advanced video retargeting, and how to set up a full funnel video marketing strategy, where you guide your viewers all the way from not knowing about you at all to converting to a lead or a customer.

CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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What is Link Retargeting? Increase Your Top of Funnel Traffic by 500%+ - Rebrandly

What is Link Retargeting? Increase Your Top of Funnel Traffic by 500%+ - Rebrandly | The MarTech Digest | Scoop.it
There’s a new workaround out that allows you to retarget anyone that clicks a link that you control. Meaning you can retarget anyone that clicks on any piece of content (especially curated content) that you provide.

Link retargeting is when you put your retargeting pixel code – be it Facebook, Google, Twitter, or otherwise – inside of a short link so that anyone that clicks on the link is added to your retargeting pixel.

This allows you to pixel people that are going from your social post to someone else's site (and there are a few similar applications). It’s perfectly legal and allowable, and honestly it actually serves additional value to your audience (assuming you continue to serve them well and not just relentlessly spam them).
CYDigital's insight:

Damn brilliant!!! DO THIS!!!

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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The 7 Deadly Sins Of Ad Re-Targeting - AdEspresso

The 7 Deadly Sins Of Ad Re-Targeting - AdEspresso | The MarTech Digest | Scoop.it
1. Not Having Enough Fresh Traffic To Support It
2. Crossing The Line Between Re-Targeting And Stalking
3. Not Re-Targeting Enough
4. Not Giving Customers The Right Reason To Come Back
5. Not Using Email To Re-Target Customers
6. Showing The Same Old Ad Over And Over
7. Redirecting To Anything But An Optimized Landing Page
CYDigital's insight:

One of the most underutilized tactics in B2B Marketing.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget - Act-On

B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget - Act-On | The MarTech Digest | Scoop.it
Retargeting displays your ads on websites that your prospects visit around the internet after they’ve left your website. With retargeting, ads are seen by people who have already shown an interest by visiting your website. This means you’re not wasting precious ad dollars on an uninterested audience.

Just ask any B2C marketer and they’ll tell you just how effective ad retargeting can be. It can boost ad response by up to 400 percent. E-commerce sites like Amazon and Zappos regularly deploy ad retargeting.

I bet you’re thinking that a customer who spends $100 at Amazon is nothing like the business solution-seeking prospect you’re trying to lure. And you’re right. But according to Bizible’s State of Pipeline Marketing report, 53 percent of B2B marketers are using retargeting to generate demand. It’s a part of a well-planned demand generation strategy because it complements lead nurturing throughout the buyer journey. It doesn’t replace it.
CYDigital's insight:

Search The Marketing Technology Alert for more on Retargeting.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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How to Integrate Email Marketing with a Social Media Strategy | Campaign Monitor

How to Integrate Email Marketing with a Social Media Strategy | Campaign Monitor | The MarTech Digest | Scoop.it
  • Get calendars in sync
  • Show off social profiles in your emails
  • Encourage people to sign up for your email lists via social
  • Upload your subscriber lists to social networks
  • Retarget ads on Facebook and Twitter to interested email subscribers
CYDigital's insight:

Amen to 4 and 5.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Rajesh Seshachalam's curator insight, May 11, 2016 1:31 PM

Test

Rajesh Seshachalam's curator insight, May 14, 2016 1:52 AM

Why Go Social and email together? 

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5 Powerful CRM Retargeting Ideas You Should Steal - Inbound.org

5 Powerful CRM Retargeting Ideas You Should Steal - Inbound.org | The MarTech Digest | Scoop.it
1. Retarget based on segmentation data
2. Retarget based on funnel stage
3. Retarget ‘leaky buckets’
4. Retarget to create awareness and positive impressions
5. Retarget to re-engage
CYDigital's insight:

It's not a hard concept: think of it as an exercise in segmentation. CT for details.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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How to Use Twitter Retargeting Ads to Generate More Customers - HubSpot

How to Use Twitter Retargeting Ads to Generate More Customers - HubSpot | The MarTech Digest | Scoop.it
1) Set up your audiences and reporting.

2) Create your control and experiment groups.

Export your list. 
Randomize your list. 
Slash your list in half. 
Re-upload your two lists. 
3) Upload your lists into Twitter Tailored Audiences.

4) Set up your reporting.

Lead-to-Customer Rate
Lead-to-Opportunity Rate
5) Selecting your content.

Now that we’ve been through the steps on how to set up this experiment, let’s talk about content selection. The type of content we used can be broken down into two categories: product awareness and bottom funnel content.
CYDigital's insight:

Nice framework.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Azalead's curator insight, June 16, 2016 8:07 AM
In order to answer the question we were asking ourselves, we had to run a lengthy split-group test to determine if Twitter was effective at influencing leads down the funnel
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AdRoll launches SendRoll, an email retargeting product with huge potential - VentureBeat

AdRoll launches SendRoll, an email retargeting product with huge potential - VentureBeat | The MarTech Digest | Scoop.it
AdRoll, the retargeting and advertising company, is announcing a new product today called SendRoll, which will extend the power of retargeting to email marketing. AdRoll’s new product draws on email’s strengths and augments them with the power and scale of retargeting.

Around 700 customers have already signed up in the pre-release, and many are seeing clickthrough rates double while using the tool. The product, which is available now, touts a “1 click” setup process and is aimed at creating even more marketer autonomy from IT. And since the better data marketers inject into advertising campaigns, the better the outcome — it would make sense that the same would hold true for email.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. And 

CYDigital's insight:

And there's a 30 day free trial program.

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The SMB Step-by-Step Guide to Facebook Retargeting - V3B

The SMB Step-by-Step Guide to Facebook Retargeting - V3B | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

More details when you click through...

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7 Tips For Deploying A Successful Ad Retargeting Strategy - TopRank Blog

7 Tips For Deploying A Successful Ad Retargeting Strategy - TopRank Blog | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Again cautioning on the use of retargeting in the age of adblocking.

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Free Ebook: The Beginner's Guide to Retargeting - HubSpot

Free Ebook: The Beginner's Guide to Retargeting - HubSpot | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

We're again asking you to be cautious with your retargeting strategy, as it could be affected by ad blocking.

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