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Salesforce teams with Sage, spawns new cloud platform for SMBs - PCWorld

Salesforce teams with Sage, spawns new cloud platform for SMBs - PCWorld | The MarTech Digest | Scoop.it
The two companies have announced a broad global partnership along with a new service from Sage that’s built on the Salesforce1 platform-as-a-service designed to help small businesses move to the cloud.

“We’ve invested over a long period of time in our most significant development effort ever to build a platform to help our customers build applications,” Salesforce CEO Marc Benioff said during a press event. “Salesforce1 is now in the hands of hundreds of thousands of users, and today is by far the most exciting day ever for our platform, and for small businesses.”

The partnership extends one announced with Sage earlier this year.

Optimized for mobile and social, Sage Life aims to help small companies connect their customer, accounting, payroll and finance data into one system accessible from any device and any location. A mobile control center lets employees view data in real time, and the system’s social focus helps connect colleagues, customers, partners, suppliers and other stakeholders.


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CYDigital/marteq.io's insight:

SMB in a box! Key to success here: pricing. Can't be the normal SFDC pricing.

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Sage and Salesforce: Odd Couple Alliance? - Enterprise Irregulars

Sage and Salesforce: Odd Couple Alliance? - Enterprise Irregulars | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

Relative to B2B marketing: there's no room for a Sage CRM comeback.

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Swiftpage to acquire Sage contact and CRM solutions businesses - BtoB Magazine

Swiftpage to acquire Sage contact and CRM solutions businesses - BtoB Magazine | The MarTech Digest | Scoop.it

Excerpt...


Digital marketing company Swiftpage has reached an agreement with The Sage Group to acquire its Sage ACT contact management and Sage SalesLogix CRM businesses.


Swiftpage's existing marketing products, which include email, social media, lead qualification and contact management solutions, are aimed at small and midsize businesses.


CYDigital/marteq.io's insight:

Up to 3-5 years ago, this would've been huge news. Now, it's a brief mention. Goes to show how the marketing technology space has advanced!


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