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Salesfusion Redefines Marketing Automation with Salesfusion 12

Salesfusion Redefines Marketing Automation with Salesfusion 12 | The MarTech Digest | Scoop.it
Salesfusion announced the launch of Salesfusion 12, the next evolution in marketing automation. Salesfusion 12 delivers a high-performance platform with the easiest-to-use campaign creation tools, including a new Landing Page Builder and Advanced Analytics. Changing the status quo in the industry, the new solution is the only platform to include powerful business intelligence tools for the data-driven marketer to easily measure and report marketing's success.

With seven native CRM integrations including Bullhorn, NetSuite, Microsoft Dynamics, Salesforce, Infor, Sugar and Sage, Salesfusion 12 expands the deep integration to include custom objects in both Microsoft Dynamics CRM and Salesforce. Additionally, it has deepened the connectivity with Bullhorn as well as integrating to Campaigns in Salesforce, Infor and Microsoft Dynamics.
CYDigital's insight:

Salesfusion Redefines Marketing Automation with Salesfusion 12

 

FYI...

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Salesfusion Arms Marketers with Advanced Analytics to Improve ROI - Markets Insider

Salesfusion Arms Marketers with Advanced Analytics to Improve ROI - Markets Insider | The MarTech Digest | Scoop.it
Salesfusion, a leading provider of marketing automation for small and mid-sized businesses, announced the availability of its new Advanced Analytics platform, which enables marketers to implement data-driven marketing strategies, including reviewing key performance indicators, taking actions and improving results.

The implementation of Salesfusion's Advanced Analytics simplifies marketers' efforts to deploy data-driven marketing strategies, allowing Salesfusion customers to more  easily understand marketing performance by:

Leveraging marketing data to uncover trends to incrementally drive leads and improve conversion rates;
Making data meaningful with easy-to-interpret dashboards and reports that allow drilling, visualization and data storytelling;
Becoming a data-driven marketer, enabling confident, timely decision-making informed by performance.
CYDigital's insight:

FYI...

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing

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Salesfusion Expands its Stronghold with Microsoft CRM Customers | news.sys-con.com

Salesfusion Expands its Stronghold with Microsoft CRM Customers | news.sys-con.com | The MarTech Digest | Scoop.it
Salesfusion, the provider of a no-fail approach to marketing automation, announced today a significant spike in Microsoft CRM customers adopting its sophisticated yet easy-to-use marketing platform. The surge has been driven by a sustained shift of companies using Microsoft CRMs, encompassing both Dynamics and 365, towards adopting traditionally enterprise marketing practices -- such as, implementing multiple lead scoring profiles, automated nurture campaigns integrated to sales tasks, and advanced email testing. Adoption of these marketing best practices has required not only implementing more powerful platforms, but access to more knowledgeable support.
CYDigital's insight:

Two days ago, Act-On was promoting their inroads into the MS ecosystem.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Salesfusion's Advanced AB Testing Increases Email Open Rates by 53% for Recruitment Technology Company

Salesfusion's Advanced AB Testing Increases Email Open Rates by 53% for Recruitment Technology Company | The MarTech Digest | Scoop.it
Salesfusion, the provider of a no-fail approach to marketing automation, has automated and streamlined processes for AppVault, leading provider in the recruitment technology space. AppVault's talent acquisition software integrates with application tracking systems (ATS) to help companies attract, engage and hire the right talent and ultimately give recruiters the tools necessary to provide a better candidate experience.

Salesfusion's Advanced AB testing capabilities allowed AppVault to perform an automated subject swap on its monthly newsletter and increase email open rates by 53 percent. They have also found Salesfusion's nurture designer to be instrumental in scheduling, executing and optimizing all major marketing email campaigns.
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Salesfusion Announces Managed Service Offering - Salesfusion

Salesfusion Announces Managed Service Offering - Salesfusion | The MarTech Digest | Scoop.it

Salesfusion, the leading provider of marketing automation for small and mid-sized businesses, announced the launch of its Marketing Concierge Program today. This managed service program augments the client's marketing efforts with a customized and consultative approach that allows Salesfusion marketing experts to act as an extension of the team. Salesfusion can provide very specific support, such as template design, or manage the entire tactical marketing plan and marketing operations for clients.

Recognizing that many marketers are anxious to modernize their approach to marketing but lack bandwidth, budget or experience, Salesfusion introduced the Marketing Concierge Program to better collaborate with customers to ensure success with marketing automation.

CYDigital's insight:

I have a better idea: use your channel members.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Salesfusion, Oktopost integration brings automation and social together - FierceCMO

Salesfusion, Oktopost integration brings automation and social together - FierceCMO | The MarTech Digest | Scoop.it
Marketing automation platform Salesfusion and social media management platform Oktopost have announced an integration that will allow marketing and sales teams to visualize prospects' behaviors across all marketing channels, leverage behavioral insights from social media, and measure the effectiveness of social campaigns.

The news comes on the heels of Salesfusion raising $13.5 million in series B funding two weeks ago.

Oktopost was created to bridge the gap between social media and lead generation, providing marketers with a tool to establish ROI for social media marketing efforts. Salesfusion's marketing automation platform is a full service solution for small and medium-sized businesses, and the integration allows customers to easily gauge social marketing success.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

We're going to see a lot more of this, as the functionality to a MAP is becoming more extensive and diverse, and it's best to go the best of breed route.

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Marketing automation battle for SMBs heats up as Salesfusion raises $13.5M - VentureBeat

Marketing automation battle for SMBs heats up as Salesfusion raises $13.5M - VentureBeat | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Pardot is NOT for SMBs.

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Salesfusion Helps Marketers Drive Inbound Traffic With Built-In SEO Optimization Tools - Salesfusion

Salesfusion now offers marketers the ability to maximize the impact of inbound marketing with built-in SEO optimization tools. By optimizing the content for search engines, marketers can increase their reach to prospective buyers earlier in the buying cycle, a critical strategy as more buyers look to the web for information during their initial product research.

When a user enters a URL, keyword or phrase, Salesfusion will analyze the overall search-ability. It will then provide an SEO score accompanied by recommendations for how to improve it. The Audit includes:

-- Ability to perform a competitive analysis on any URL, including 3rd
party sites like WordPress.
-- Direct integration with landing pages so marketers can analyze SEO
while they build their content.
-- Color-coded indicators and punch list recommendations to organize
action items.
-- Export and share options for distribution to team members right from
the application.


Dark marketing clouds ahead? Let us help you see clearly. Contact us.

CYDigital's insight:

Well that's different! Can't get enough new features from everyone. Eventually, they'll all be colossally bloated.

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Marketing platform Salesfusion aims for the mid-market with a new CEO and a new $5M

Marketing platform Salesfusion aims for the mid-market with a new CEO and a new $5M | The MarTech Digest | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

CYDigital's insight:

$5MM infusion into Salesfusion? That's a minor raise. Wonder why that's so small.

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Salesfusion launches 'first ever' predictive lead scoring inside a marketing automation system - VentureBeat | #TheMarketingTechAlert

Salesfusion launches 'first ever' predictive lead scoring inside a marketing automation system - VentureBeat | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Digest...


Marketing automation vendor Salesfusion launched a new integrated lead scoring engine within its core product this morning.

 

Salesfusion acquired the capability when it purchased competitor LoopFuse in January. The new functionality will automatically analyze data from events such as email opens, web page views, webinar attendance, online form completions, and white paper downloads to score leads. The company also has built in Pandora-like functionality that allows you to view “other leads like this” or “fewer leads like that” to bolster machine intelligence with human experience and intuition — thereby training the data engine faster.

 

The company representative I contacted said that only 60-70 percent of marketing automation system installs globally are currently using lead scoring, meaning that most companies have not invested in additional software tools to improve their results. With this announcement, of course, Salesfusion’s customers won’t have to.

 

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CYDigital's insight:

And there you have it. In about 6 weeks after the Loopfuse acquisition, predictive becomes a part of Salesfusion. As I said back in January, this was not about a run at the mid-market. This was about getting a seat at the table with Eloqua, Marketo, HubSpot, SFDC, etc. Make room. First mover advantage for Salesfusion, and I'm guessing they're reaching out to their competitors' clients.

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Salesfusion Buy Sets Race for Midmarket Marketing Automation - CMSWire | #TheMarketingTechAlert

Salesfusion Buy Sets Race for Midmarket Marketing Automation - CMSWire | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Salesfusion's purchase of LoopFuse today sets up a battle for digital marketers' attention in the midmarket marketing automation space.

 

"This was about two things — No. 1, talent," [Salesfusion CEO Christian] Nahas told CMSWire. "LoopFuse has really talented engineers on its team, and its CEO and I share a vision around the ease of use and smart marketing. And No. 2, this is about predictive analytics, social nurturing, social publishing and social listening tools. This tool will not just tell you that 500 people are talking about you — but the 50 most relevant people, their tone and buying signals."

 

___________________________________

FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox:  http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).



CYDigital's insight:

This is not a Midmarket move. With predictive comes a seat at the table. Where are the big boys on this?

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