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Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester

Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester | The MarTech Digest | Scoop.it
Search is poised to experience a late-stage renaissance as several shifts in the digital media landscape push marketers toward search advertising.

1) Privacy restrictions will nudge marketers toward search. 
2) Brand safety concerns are making search look more attractive. 
3) eCommerce’s emergence as an advertising channel will benefit search. 
4) Voice is gaining popularity and is well-aligned with search. 
CYDigital/marteq.io's insight:

Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester

 

It's possible, but I tend to think that blind outbound efforts will continue to dissipate.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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9 reasons why search marketers have been at the cutting edge of marketing technology - Search Engine Land

9 reasons why search marketers have been at the cutting edge of marketing technology - Search Engine Land | The MarTech Digest | Scoop.it
Scott Brinker on why search marketers are uniquely qualified to lead in the new "martech era."
CYDigital/marteq.io's insight:

I just don't know if the advanced techniques developed in Search are applicable in other areas of MarTech.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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[FREE] Catalyst Ranked Among the Top Search Marketing Agencies by Forrester

[FREE] Catalyst Ranked Among the Top Search Marketing Agencies by Forrester | The MarTech Digest | Scoop.it
In the newly released report: “The Forrester Wave™: Search Marketing Agencies, Q1 2016”, Catalyst received the top scores possible for paid search, market research, media, and reporting and analytics.

In the report, Forrester cites Catalyst’s “leader-level organic visibility, paid search, and biddable media support.” The report states that it recommends Catalyst for operationally-minded marketers who want one partner to manage both SEO and paid search.
CYDigital/marteq.io's insight:

Free Forrester report compliments of Catalyst.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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5 Tactics to Appear in the Search Results That Don’t Require a Lot of Work - QuickSprout

5 Tactics to Appear in the Search Results That Don’t Require a Lot of Work - QuickSprout | The MarTech Digest | Scoop.it

1. Optimize titles and tags using a sneaky trick

2. Optimize Google My Business

3. Check for (and fix) crawl errors

4. Optimize for image search

  • Be highly specific when creating a file name for each photo.
  • Take care of the alt text.
  • Specify the width and height of your images.


5. Improve outbound links

CYDigital/marteq.io's insight:

Action: You definitely want to CT for the "sneaky" trick. Hint: they're smart, not sneaky.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Why the Google Search Network isn’t working for your B2B business - Search Engine Land

Why the Google Search Network isn’t working for your B2B business - Search Engine Land | The MarTech Digest | Scoop.it
1. The problem of landing page form creep (too many fields)
2. Where did you put that phone number?
3. How expensive is too expensive?
4. Consider alternative approaches
That said, there are some B2B businesses where the Google Search Network may not make sense.
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads? - Profs

Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads? - Profs | The MarTech Digest | Scoop.it
At the end of the 60-day campaign, we had the following results:

  • Overall website conversion dropped 86%.
  • Paid blog traffic converted at 0.1%, while organic traffic converted at 2.0%.
  • Organic traffic, although lower in absolute numbers, resulted in more leads than the paid blog traffic.
  • The sales team also reported those leads from natural traffic were much more valuable, because nearly all the leads from the paid source were unqualified.
CYDigital/marteq.io's insight:

See that fourth bullet? Absolutely!!! I don't know how many times I've come across the same results.

 

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

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How to Use Search Analytics in Google Sheets for Better SEO Insights - Moz

How to Use Search Analytics in Google Sheets for Better SEO Insights - Moz | The MarTech Digest | Scoop.it
Simply put, Search Analytics for Sheets is a (completely free) Google Sheets add-on that allows you to fetch data from GSC (via its API), grouped and filtered to your liking, and create automated monthly backups.

If your interest is piqued, installing the add-on is fairly simple. Either install it from the Chrome Web Store, or:

  • Open a Google spreadsheet
  • Go to Add-ons -> Get add-ons
  • Search for Search Analytics for Sheets
  • Install it (It'll ask you to authorize a bunch of stuff, but you can sleep safe: The add-on has been reviewed by Google and no data is being saved/monitored/used in any other way except grabbing it and putting it in your spreadsheets).
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Infographic: 11 amazing hacks that will boost your organic click-through rates

Infographic: 11 amazing hacks that will boost your organic click-through rates | The MarTech Digest | Scoop.it
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
CYDigital/marteq.io's insight:

Smart, just friggin' smart. All of our children need to grow up to be Larry Kim.

 

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Paid vs. Organic Social Media: Which Is More Effective? - Profs

Paid vs. Organic Social Media: Which Is More Effective? - Profs | The MarTech Digest | Scoop.it
Social Media - Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Google.com starts redirecting HTTP requests to HTTPS - VentureBeat

Google.com starts redirecting HTTP requests to HTTPS - VentureBeat | The MarTech Digest | Scoop.it
Google today said that it’s now automatically re-routing HTTP web requests for pages on the www.google.com domain through the more secure HTTPS protocol. The “S” at the end stands for “secure,” and it means your connection between your computer and Google is encrypted — more directly, this protects you from man-in-the-middle attacks and other hacks.

This move does not only affect Google searches. There’s a whole lot of services available from the www.google.com domain, including Google Alerts, Google Flights, Google Maps, Google Trends, and Google Voice. Google Search and Google Maps both have more than 1 billion active users.

To make this shift, Google is using the HTTP Strict Transport Security (HSTS) standard.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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How paid and organic SEO results overlap in 2016 | Search Engine Watch

How paid and organic SEO results overlap in 2016 | Search Engine Watch | The MarTech Digest | Scoop.it
1) Paid search seems to rule the day, but don’t sleep on organic

Paid search dominates the screen on mobile devices. With that said, organic and paid overlap did drop slightly year over year, but still had the second highest overlap in seven years. I believe this is due to brands paying more and more attention to SEO, especially in regard to user experience, as well as Google’s increased focus on quality content (Panda) and use of technology (mobile friendliness).

2) The importance of “other” search listings

From the knowledge graph, images, news, and local listings, the search engines have been pulling a variety of different information into its results for a long time. This year, as we started to track how frequently these items appear, we are reminded of this fact. Local listings didn’t appear nearly as much as shopping, but I think this is really one to watch. Especially with the recent announcement of ads within maps.
CYDigital/marteq.io's insight:

Bear in mind that mobile has overtaken desktop, and the first 4 search results on that tiny screen are paid.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Paid Search Trends in Q3 2015 - Marketing Charts

Paid Search Trends in Q3 2015 - Marketing Charts | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Has to be driven by social advertising.

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How do I get a search box to appear in my site’s search results? - Search Engine Watch

How do I get a search box to appear in my site’s search results? - Search Engine Watch | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Click through to copy/paste the code. Good stuff!

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Tweets will now start showing up in your Google search results - Memeburn

Tweets will now start showing up in your Google search results - Memeburn | The MarTech Digest | Scoop.it
From today, Tweets will start showing up on Google Search on mobile devices. When users are searching on the Google app or any browser on their phone or tablet, they will find real-time content from Twitter right in the search results.

Google explains that the new feature works. If users search for Taylor Swift or news about the #MadMenFinale, users can have access to Taylor’s tweets and the hashtag directly from Google. Essentially, if you search for anything on NASA, as part of the results Tweets from NASA will come up. Tapping on a Tweet in Google search, users will be taken directly to Twitter where they can view the Tweet and discover additional content. It is not clear what tweets Google Search will show, trending, hashtags etc.


iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

CYDigital/marteq.io's insight:

So the natural question is: how to optimize tweets so that they pop up on top. A whole new territory. Watch this space.

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Budgeting Trends In Search Marketing - Demand Gen Report

Budgeting Trends In Search Marketing - Demand Gen Report | The MarTech Digest | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

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You need to focus your marketing efforts on search intent: here's why - Memeburn

You need to focus your marketing efforts on search intent: here's why - Memeburn | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

CYDigital/marteq.io's insight:

Search and social and everything else has to have a singular focus, based on what your audience's intentions may be. Benefits to this approach available when you click through.

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How to Actually Get Found in Search in 2015 [Infographic] - HubSpot

How to Actually Get Found in Search in 2015 [Infographic] - HubSpot | The MarTech Digest | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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Search Marketing Budgets Gaining Steam in 2015 | Mobile Marketing Watch

Search Marketing Budgets Gaining Steam in 2015 | Mobile Marketing Watch | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital/marteq.io's insight:

This is consistent with other surveys that we've seen: search (SEO and PPC) is a top inbound priority.

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Building a Search Marketing Funnel - Smart Insights

Building a Search Marketing Funnel - Smart Insights | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

This is the right approach, but a bit of caution: you could go crazy with tons of AdGroups matched with tons of ads and tons of landing pages. Be sure to use tools to assist you with this effort.

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12 Trends Search Marketers Can’t Ignore in Content Marketing - Search Engine Watch

12 Trends Search Marketers Can’t Ignore in Content Marketing - Search Engine Watch | The MarTech Digest | Scoop.it

Digest...


1. Businesses That Embrace Content Marketing Will Improve Their Search Engine Ranking

2. Hard Sellers Will Be Ignored

3. Advertising Will Become More Subtle as Ads Are Integrated With Content

4. More Businesses Will Learn Publication Is Only the First Step to Content Marketing

5. Content Marketing and Social Media Marketing Will Benefit Each Other

6. Content Marketers Will Improve Email Marketing

7. Hyper-Local Content Will Continue to Grow

8. Personalization Will Become Even More of a Game Changer

9. Reusable Content Will Grow in Popularity

10. Guest Blogging Will Rise Again

11. Vertical Content Channels Will Increase Profits

12. Content Marketing Budgets Will Continue to Grow

 

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CYDigital/marteq.io's insight:

#1 and #8: that's the list. And with regards to #8: we're talking deep personalization

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Lead Generation Channel's curator insight, February 2, 2015 12:59 AM

Very informative read...Check it out

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How Google Determines Search Results [Infographic] - Socially Stacked

How Google Determines Search Results [Infographic] - Socially Stacked | The MarTech Digest | Scoop.it

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5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy - Search Engine Watch

5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy - Search Engine Watch | The MarTech Digest | Scoop.it

Digest...


1. It’s There When They Are Searching

2. It Can Complement Your SEO Efforts

3. It Provides the Ability to Change Messaging in Real Time

4. It Can Have a Broad or Targeted Reach

5. It Can Provide Lift to Other Marketing Strategies

 

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CYDigital/marteq.io's insight:

Like anything else, you can test to see if there are any advantages to add SEA to your inbound effort. At the very least, you can use SEA to test different messages. But if you do test, be sure to test social advertising with it so that you can contrast/compare.

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Jean-Pierre Lanzetti's curator insight, January 12, 2015 11:56 AM

See also Digital topic ...

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Global Search Marketing Best Practices - ClickZ

Global Search Marketing Best Practices - ClickZ | The MarTech Digest | Scoop.it

Digest...


Here are some specific search and localization practices to consider including in your strategy:

1. Have a Clear Localization Commitment for New Products

It's important to differentiate between concepts of "country" and "language." So it's best not to use flags to represent languages. Also don't limit support to the official language(s) of a country/region. Some languages may need to be supported even though they don't have official status. Finally, since languages don't have borders and need to be supported globally, it's key to capture users' preferred language(s) so you can serve them in their language independently of their location.

 

2. Tight Alignment Between Localization Stakeholders

Once a localization strategy is in place, there must be a commitment to localization vendor search marketing training. By doing vendor and reviewer training in region, you invest in their success.


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3. Adhere to an SEO Localization Workflow Process

Having a defined and agreed upon process keeps all stakeholders informed, communications clear, and deadlines adhered to. Below is a step-by-step summary of our localization workflow process:

1-Future launch event initiated by a business unit or product introduces a need for new content to support future products

2-North America and in-country keyword research begins

3-Localization process started with International program managers and country-specific localization vendor reps

4-Final review and agreement on keywords based on local nuance, intent, and in-country demand initiated

5-Content localized using keywords (mapped to content, videos, images, and other assets) and integrated with overall SEO best practices

6-Localized content goes live and quality assurance (QA) completed to ensure accuracy

 

4. Establish a Clear Localization Review Process Between Stakeholders

The review steps mentioned above are a necessary step in localizing marketing copy. Without it, very easy for errors to show up. Our marketing localization team works in partnership with our vendors, geo leaders, reviewers, our search team, and the international Web team to review, QA, and implement SEO practices on our websites. 

CYDigital/marteq.io's insight:

If global search is a part of your agenda, this article is an excellent resource.

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Eye-Tracking Study: How Users View Google Search Result Pages - Profs

Eye-Tracking Study: How Users View Google Search Result Pages - Profs | The MarTech Digest | Scoop.it
Search Engine Marketing - The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative.


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CYDigital/marteq.io's insight:

But this doesn't change: left side then down. And the top 4 have never been so important.

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The Top Google Search Rank Factors in 2014 - Profs

The Top Google Search Rank Factors in 2014 - Profs | The MarTech Digest | Scoop.it

 

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CYDigital/marteq.io's insight:

Thus the continued importance of G+. Wish LinkedIn was in there somewhere.

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