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You need to focus your marketing efforts on search intent: here's why - Memeburn

You need to focus your marketing efforts on search intent: here's why - Memeburn | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

CYDigital's insight:

Search and social and everything else has to have a singular focus, based on what your audience's intentions may be. Benefits to this approach available when you click through.

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The Future of Search Engines [Infographic] - B2B Infographics

The Future of Search Engines [Infographic] - B2B Infographics | The MarTech Digest | Scoop.it

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Major Search Engines and Directories - Search Engine Watch | #TheMarketingAutomationAlert

Major Search Engines and Directories - Search Engine Watch | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local.


Selected digest focused on Directories...

Directories are an interesting topic. Do they carry weight? Can they hurt your rankings? Should you even bother? The answer here is yes, yes, and yes:

Yahoo

BOTW

DMOZ

Business.com

And a list of other minor directories, including JoeAnt, Jayde, etc.

 

Here are a few directory guidelines to follow that universally apply:

-Is the submission a guaranteed placement? If a directory will list you automatically (with or without a fee) then it's not an editorial link and either doesn't carry weight or likely won't in the near future. It should be avoided.

-Do they require a link back? If they do (even for their free listings when a paid is available), it probably should be avoided.

-Is their PageRank 3 or below? Yes, it's an old metric, but is still helpful to gauge general site health. A directory with a PageRank of 3 or less will, at best, pass virtually no weight; at worst, it'll cause you problems. Generally, you should only look at PageRank 3 directories in the case of niche directories; with general directories, don't even consider anything less than a 4.

-Common sense. Ah, the toughest one because our brains can trick us into seeing what we want to see. When you look at a directory (or any other link source for that matter) you have to ask yourself, "does it make sense that this link should pass weight to my site?" If you can honestly say "yes" to this then it's likely a good link.


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CYDigital's insight:

The five search engines are what you would expect. The directories are worth noting...and TESTING. One point the author makes is not to focus on one directory so that you're reminding Google you're not a one trick pony.

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