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Seismic Launches Application with Engagement Analytics for Advanced Revenue Initiatives - MarTech Series

Seismic Launches Application with Engagement Analytics for Advanced Revenue Initiatives - MarTech Series | The MarTech Digest | Scoop.it
After forging a strategic partnership with Marketo last week, Seismic, the leading sales enablement solution for marketing teams, has announced new application within the Oracle Cloud Marketplace for enhanced revenue generation efforts. A Silver-level partner in Oracle PartnerNetwork (OPN), the latest integration with the Oracle Marketing AppCloud will help marketers broaden their existing app inventories and data services with an optimized ROI from their martech investments.

Seismic’s new application is now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud — the industry’s most comprehensive marketing technology ecosystems. Oracle Marketing Cloud provides CMOs and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Seismic for Outlook launches to help salespeople discover and personalize content - VentureBeat

Seismic for Outlook launches to help salespeople discover and personalize content - VentureBeat | The MarTech Digest | Scoop.it
Seismic announced the launch of its Seismic for Outlook solution, which aims to solve two distinct B2B sales problems: finding the right sales collateral at the right time, and personalizing it so that it is super-relevant.

When a salesperson is looking at an email in Outlook, they can invoke the Seismic plugin. A window opens, showing the full catalog of available sales collateral — everything from overview sheets, statements of work, and proposals to videos, training courses, and pricing sheets. In fact, it displays anything the business has created to help the sales team win the day. But that’s not the smart part.

When linked to Salesforce, a “suggested content” section appears that shows the best possible content for that recipient. This feature chooses content based on a number of factors, including where the prospect or customer is in the buying cycle and any current opportunities.


Predictive Analytics is the next step in Marketing Automation. 

CYDigital/marteq.io's insight:

Couldn't find pricing nor a free version. Regardless, a fascinating offering.

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