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SendGrid Acquires Email Marketing Startup Bizzy

SendGrid, the leading delivery platform for customer communication that drives engagement and growth, today announced the acquisition of Bizzy, an email marketing automation startup that helps marketers at small-to medium-sized companies optimize their email campaigns. Bizzy's easy to use solution uses an algorithm to segment users based on past purchase behaviors and determines if and when they should receive an email, and what it should say.

Marketing Campaigns is SendGrid's rapidly growing email marketing solution that empowers marketers with the ability to create, send and track campaigns to drive customer engagement. Over 9 billion emails have been delivered via Marketing Campaigns since its launch last year. Today it serves more than 5,000 paying customers and has delivered more than 19 million email campaigns.
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SendGrid adds new relevance features to its email marketing platform - VentureBeat

SendGrid adds new relevance features to its email marketing platform - VentureBeat | The MarTech Digest |
SendGrid, a platform that delivers 20 billion marketing and transactional emails per month, is introducing a new set of campaign features.

The new feature set allows marketers to launch and optimize campaigns including customer retention, customer acquisition, newsletter communications, promotional email, and product and company announcements.

The focus of the announcement is on enabling closer customer relationships through greater relevance. The new features include contact management and segmentation capabilities, as well as testing and optimization.

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