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Managed Services: 'Do It for Me' Is for B2B, Too - MarketingProfs

Managed Services: 'Do It for Me' Is for B2B, Too - MarketingProfs | The MarTech Digest | Scoop.it
Today, B2B technology vendors are offering much more than technology: Many also offer DIFM services (AKA, managed services) to execute the tactical activities associated with using their platform. For example, marketing automation technology vendors might offer DIFM services like these:

  • Designing email and landing page templates
  • Building and executing nurture campaigns
  • Developing and implementing lead scoring profiles
  • Building and managing events
  • Performing A/B-testing
  • Creating and managing campaign reports
CYDigital's insight:

Salesfusion offers managed services (for a fee, of course) as a part of their offering, as they know that many users just don't have the in house expertise to get the MA system up and running.

 

Opinion: let the partners take care of this.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Accelerating Marketing’s Transformation: ITSMA’s 2017 State of the Profession Address – ITSMA

Accelerating Marketing’s Transformation: ITSMA’s 2017 State of the Profession Address – ITSMA | The MarTech Digest | Scoop.it
Building on findings from our 2017 Services Marketing Budget Allocations and Trends survey, ITSMA’s Dave Munn and Julie Schwartz share essential data, insight, and recommendations to help marketing leaders and teams ensure maximum impact in the coming year.

In particular, the briefing explores such issues as:

  • The continuation of budget increases in 2017
  • Marketers’ top priorities for 2017 and how those have changed in recent years
  • Differences between marketing leaders and others in focus, staffing, and agility
  • Leadership priorities for marketing transformation
CYDigital's insight:

There's a $195 cost for non-ITSMA folks.

 

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marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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