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The Step-by-Step Guide to Creating Scannable Content - QuickSprout

The Step-by-Step Guide to Creating Scannable Content - QuickSprout | The MarTech Digest | Scoop.it
1. Write short paragraphs

2. Keep your sentences short

3. Follow the four-syllable rule

4. Use subheaders

5. Use bullet points

6. Sprinkle in images

7. Add links to external sources

8. Create lists
CYDigital/marteq.io's insight:

CT for the details.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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Great Content ≠ Long-Form Content - Moz

Great Content ≠ Long-Form Content - Moz | The MarTech Digest | Scoop.it
The right content:

  • Serves visitors' intent by answering their questions and helping them complete their goals
  • Delivers an easy, pleasurable, accessible experience on every device and every browser
  • Gets the right information and experience to visitors FAST
  • Does all of the above better than any of the competitors in the space
My proposal: rather than applying a tactic like long-form content universally or setting length as the bar (or even a metric) for greatness, we instead match our content to our audience's needs and our business/personal goals. 700 more words will not help you reach your goals any more than 7 more words. Create content that helps people. Do it efficiently. Never write an ultimate guide where a single image could more powerfully convey the same value. Trust me; your audience and your bottom line will thank you.
CYDigital/marteq.io's insight:

Take it to the bank...

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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When It Comes To High-Performing Landing Pages, It’s Not Long Or Short. It’s This… - The Daily Egg

When It Comes To High-Performing Landing Pages, It’s Not Long Or Short. It’s This… - The Daily Egg | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Great guidance!

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