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If You're Not Using This Email Prospecting Tool, You're Missing Out - Jill Konrath

If You're Not Using This Email Prospecting Tool, You're Missing Out - Jill Konrath | The MarTech Digest |


You know what I hate? Not knowing if my prospect has opened my emails ... wondering if they disappeared into a black hole ... and never being able to catch them on the phone. I suspect you feel the same way.


That's why I wanted to let you know about Signals, a new, free and easy email prospecting tool that I'm loving.


Signals also tells me how many times they opened my email, which gives me some indication of their level of interest. For example, I might modify my sales conversation if I know my prospect opened my email 12 times vs. one time. 



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CYDigital/'s insight:

Signals has been around for a bit, but this is a worthwhile reminder.

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Why Sales Is Going Inbound: Introducing Signals - HubSpot | #TheMarketingAutomationAlert

Why Sales Is Going Inbound: Introducing Signals - HubSpot | #TheMarketingAutomationAlert | The MarTech Digest |


Signals is a notification app that helps you know when and how to engage your leads. It lives in Google Chrome, and connects to many of the other tools that salespeople use on a daily basis. Signals shows you real-time notifications based on “signals” coming from emails you’ve sent, your website, your CRM system, even social media.


What kind of “signals” are we talking about? Here are a few examples:

  • When a lead opens or clicks an email I’ve sent from Outlook, Gmail,or Salesforce, I get a notification, giving me insight into the lead's level of engagement and where they stand in the sales process.
  • When a long-term lead who I thought was cold returns to my website after months of absence, I get an instant notification, right on my desktop. 
  • When a new lead is assigned to me in Salesforce, I know about it and can follow up right away. 


Because we are so excited about the potential Signals has to change how salespeople work, we’ve decided to take a different approach to how we typically introduce our tools. Anyone, HubSpot customer or not, can use Signals for free to get notifications about email interactions. You’ll get up to 200 email notifications for free every month; and if you want to get unlimited notifications, to get lead revisit alerts from HubSpot, or to integrate your CRM system, you can do that for just $10 per month, per person.

CYDigital/'s insight:

Try. This. Now.

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