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The Problem with Most Meetings Is That There’s Not Enough Debate - HBR

The Problem with Most Meetings Is That There’s Not Enough Debate - HBR | The MarTech Digest | Scoop.it
Start by asking a question, not uttering your opinion.

Help quiet people speak up (and don’t let the talkers dominate).

Make it safe for people to take risks — don’t let the sharks rule. 

Take the contrarian view. 

Dissect the three most fundamental assumptions. 

Cultivate transparent advocates (and get rid of the hard sellers).
CYDigital/marteq.io's insight:

The Problem with Most Meetings Is That There’s Not Enough Debate - HBR

 

An excellent approach to "those" meetings.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Nearly Half of Companies Say They Don’t Have the Digital Skills They Need - HBR

Nearly Half of Companies Say They Don’t Have the Digital Skills They Need - HBR | The MarTech Digest | Scoop.it
Unfortunately, for many companies, that’s exactly the situation they find themselves in. On a global basis, companies are losing faith in their digital smarts. In PwC’s 2017 Global Digital IQ Survey, 52% rated their digital IQ as strong. Compare that with 67% and 66% in 2016 and 2015, respectively. The survey, conducted among 2,200 technology executives, identified critical skill gaps such as cybersecurity and privacy.

It’s not that employees are getting less tech-savvy; it’s that the market demands more of each and every one of them. The word “digital” used to mean your company’s investments in IT, and perhaps social media readiness, but now it’s bigger, touching on your company’s overall culture.

Ten years ago the PwC survey found that emerging technology constituted 17% of a company’s digital technology budget. Jump ahead to 2017, and that same metric is just 18%. That’s a pretty minuscule shift, considering how rapidly the digital landscape is changing.
CYDigital/marteq.io's insight:

Agree: it's just getting more complex.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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4 Vital Skills of a Scientific Modern Marketer - Social Barrel

4 Vital Skills of a Scientific Modern Marketer - Social Barrel | The MarTech Digest | Scoop.it

"Here are four important skills that a modern marketer should have to thrive in today’s fast evolving world of marketing.

 

  • Performance Tracking 
  • Analytics
  • Campaign Performance
  • Operations"
CYDigital/marteq.io's insight:

Appropriate about a year ago. Today? Add predictive, AI and attribution.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Digital Tech Spending is Outpacing the Performance of Digital Marketers - MediaBistro

Digital Tech Spending is Outpacing the Performance of Digital Marketers - MediaBistro | The MarTech Digest | Scoop.it
Digital marketing budgets are growing at a breakneck pace, but according to a new report, investments in the essential digital marketing skills needed to handle these larger budgets is lagging far behind. This is particularly true in high-engagement channels and capabilities, such as mobile, video and testing. Translation: although spending on digital technology may be up, the performance of marketers continues to remain stagnant.

BCG, in their recently published report, “A Disconnect and a Divide in Digital-Marketing Talent,” cites that worldwide spending on digital advertising topped $180 billion dollars in 2016, and double-digit growth is expected for 2020.

More troubling, is that these marketers’ scores didn’t budge within an 18-month period. This signals a growing divide between mega digital advertising budgets and the strength of the capabilities that actually generate strong return on investment (ROI).
CYDigital/marteq.io's insight:

I'm on the front lines, and I see this every day.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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The Top Five Marketing Skill Sets for 2017 - SiriusDecisions

The Top Five Marketing Skill Sets for 2017 - SiriusDecisions | The MarTech Digest | Scoop.it
SiriusDecisions’ 2016 global CMO survey revealed that a majority of respondents plan to acquire, revise or enhance the skill sets within marketing, including marketing strategy, analytics, channel partner management, sales enablement, social media and marketing measurement.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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4 must-have skills for marketers as AI's role grows - MarketingDive

4 must-have skills for marketers as AI's role grows - MarketingDive | The MarTech Digest | Scoop.it
Data literacy

Staying nimble

Architecting systems

Keeping it real
CYDigital/marteq.io's insight:

Analytics!!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Why Marketing's Data Skills Gap Isn't as Bad as You Think - CMSwire

Why Marketing's Data Skills Gap Isn't as Bad as You Think - CMSwire | The MarTech Digest | Scoop.it
Some 72 percent of those surveyed said they hoped to acquire data analysis skills within the next two years, and 65 percent agreed that data management is more vital than other skills including web development, graphics design and search engine optimization.

McKinsey has predicted that as of this year, the demand for data scientists will be 60 percent larger than the supply. That’s a pretty dire scenario, right? The good news is that all this talk of data scientist shortages and marketing skills gaps overlooks the improvements made in technology which simplifies data processing and automates many of the data analysis tasks traditionally reserved for fully fledged data experts. 

Such technology will fuel the rise of what some are calling the “citizen data scientist.”
CYDigital/marteq.io's insight:

Democratization of Data is more like it.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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The Five Most Important Digital Marketing Skills for 2017 - MarketingProfs

The Five Most Important Digital Marketing Skills for 2017 - MarketingProfs | The MarTech Digest | Scoop.it
1. Data Analysis

2. Basic HTML/CSS Knowledge

3. Marketing Automation Tool Mastery

4. Content Marketing

5. SEO
CYDigital/marteq.io's insight:

That's the list, and indeed the priority is marketing analytics.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Three key marketing skills for 2017 - Econsultancy

Three key marketing skills for 2017 - Econsultancy | The MarTech Digest | Scoop.it
1. CRM

CRM can now provide business value across the whole customer lifecycle. This means that marketers should become more familiar with the CRM now as it is more than the system used only by the call centre.

2. Applied analytics

Marketers now have sufficient data to be confident about conclusions drawn from analysis and so applied analytics is now becoming a greater part of their job.   

3. Customer journey mapping

Marketers who take up the mantle and spend time on the customer journey are likely to benefit by pulling ahead of the competition.  Some benefits include more efficient media spend, improved customer metrics such as Net Promoter Score, decreased time-to-conversion, and greater customer retention.
CYDigital/marteq.io's insight:

Especially #2! And there's a significant opportunity for vendors to benefit from simplification.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Bridging the Marketing Skills Gap – Revisited | SiriusDecisions

Bridging the Marketing Skills Gap – Revisited | SiriusDecisions | The MarTech Digest | Scoop.it
Doing so requires a greater focus from across and within the marketing organization, along with dedicated ownership, accountability and governance. Why? Think about a typical b-to-b organization’s focus on sales enablement. Is marketing enablement somehow less important? Of course not. The problem is that it just doesn’t exist today, and the CMO can’t do it alone. Just as the sales enablement discipline has evolved into a dedicated function ensuring that the sales team has the necessary skills and training, tools, processes, and programs, so too must marketing enablement. This new function will finally allow the CMO to make sure the b-to-b marketing team is at the top of its game every day. After all, change is the only constant.
CYDigital/marteq.io's insight:

Easy answer: there's no formality. Look at IT, and each of it's myriad of disciplines: each one has a path to formalized training.

 

No curriculum. No trainers. No certification. It's an amoeba. 

 

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

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Forrester Predictions: Brace Yourselves, CMOs. 2017 Is Coming. - Forbes

Forrester Predictions: Brace Yourselves, CMOs. 2017 Is Coming. - Forbes | The MarTech Digest | Scoop.it
Organizations will update talent and structure. The scramble to do the right thing by empowered customers next year will finally force CMOs to consider the skills shortage ever-present on their teams.  This will lead to much needed training of existing talent and realigning teams with brand visions and customer needs.

CYDigital/marteq.io's insight:

I scooped what is the most important prediction.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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The Marketing Skills You Need to Become a Full-Stack Marketer | Ladder

The Marketing Skills You Need to Become a Full-Stack Marketer | Ladder | The MarTech Digest | Scoop.it
  • Master Excel
  • Become a Blogger
  • Talk to Real Customers
  • Learn Basic HTML, CSS, & JavaScript
  • Think About User Experience
  • Advanced: Learn Data Science
  • Bonus: Create Your Own Marketing Stack
  • Bonus: Develop a Growth Hacking Process
CYDigital/marteq.io's insight:

MIA: knowledge of all MarTech categories.

 

CT for details, links, tutorials for each.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Marketing Skills: How To Learn Any Skill In 11 Simple Steps - CoSchedule

Marketing Skills: How To Learn Any Skill In 11 Simple Steps - CoSchedule | The MarTech Digest | Scoop.it
  1. Spell out your problem
  2. Determine your goal
  3. Explore the forces of change
  4. Brainstorm the forces of resistance
  5. Define your strategy to start
  6. Write down your goal and strategy
  7. Follow your strategy
  8. Crave the results
  9. Believe that you will build the skill
  10. Hone your procedure
  11. Never stop improving
CYDigital/marteq.io's insight:

You really should CT to examine the complete article.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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What skills do digital marketers possess in 2016? [#ChartoftheDay] - Smart Insights

What skills do digital marketers possess in 2016? [#ChartoftheDay] - Smart Insights | The MarTech Digest | Scoop.it
The current state of the digital marketing skills landscape. The results from our survey of over 700 marketing professionals are in! The responses have all. Marketing topic(s):Personal career development. Advice by Robert Allen.
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10 of the Highest Paying Marketing Jobs — TrackMaven

10 of the Highest Paying Marketing Jobs — TrackMaven | The MarTech Digest | Scoop.it
We used our Ultimate Marketing Careers Guide to find out which of the 50 positions we profiled were the top 10 highest paying marketing jobs. Take a look!
CYDigital/marteq.io's insight:

Strangely MIA: CTMO, SEO, MarkOps, etc.

 

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Marketing Jobs: The Outlook is Bright - Act-On

Marketing Jobs: The Outlook is Bright - Act-On | The MarTech Digest | Scoop.it
The demand for creative and marketing players is growing, and is expected to continue its growth pattern going into the next five-year stretch. Starting salaries in marketing are seeing an average of 3.9% growth this year, and US News reports that hot jobs in marketing (like market research analyst) are seeing a median salary of a little over $60,000, and marketing manager roles are hitting in the low to mid $120,000s.

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NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Are You Actually a Good Listener? [Flowchart] - HubSpot

Are You Actually a Good Listener? [Flowchart] - HubSpot | The MarTech Digest | Scoop.it
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NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Analytics Are the No. 1 Marketing Technology - eMarketer

Analytics Are the No. 1 Marketing Technology - eMarketer | The MarTech Digest | Scoop.it
Software and professional services firm Clutch, in partnership with marketing agency R2integrated found in April that the vast majority of US marketers said they use web and marketing analytics products. This was the No. 1 type of marketing technology in use according to the survey.

CYDigital/marteq.io's insight:

C'mon, don't tease me...

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Why You're Better At Digital Marketing Than You Think - Gartner

Why You're Better At Digital Marketing Than You Think - Gartner | The MarTech Digest | Scoop.it
The Dunning-Kruger Effect is “a cognitive bias in which unskilled individuals suffer from illusory superiority, mistakenly rating their ability much higher than is accurate.” Ouch. Why? They have “a metacognitive inability to recognize their [own] ineptitude.” In other words, incompetents have a double trouble: “not only do they reach erroneous conclusions and make unfortunate choices, but their incompetence robs them of the ability to realize it.” Perhaps the best way to understand the Dunning-Kruger Effect is to remember that we all see the world through our eyes: everything we perceive is processed through our self-perception.

Optimistic people live in an optimistic world. And vice versa.

As a marketer, if you believe you’re falling behind and others are more adept at programmatic advertising or multitouch attribution or using the SnapChat API, you may be giving them credit for your own knowledge. As Dunning and Kruger themselves conclude, the only way to really know where you stand is to score yourself against a set of objective criteria and benchmark the results.
CYDigital/marteq.io's insight:

Love it.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Where Will Marketers Invest Next Year? - MarketingCharts

Where Will Marketers Invest Next Year? - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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CMOs Confident in Their Strategic Thinking, Need Most Help With Digital Marketing - MarketingCharts

CMOs Confident in Their Strategic Thinking, Need Most Help With Digital Marketing - MarketingCharts | The MarTech Digest | Scoop.it
Digital marketing - including social media - is the skill that the greatest share of CMOs believe is most important to their marketing team's success today, per results from a recent Spencer Stuart survey of 150 marketing leaders. Data analytics and insights, along with strategic thinking
CYDigital/marteq.io's insight:

Just continues to confirm what's happening out there: leaders need digital marketing help of all sorts.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Laura Muñoz's curator insight, October 30, 2018 11:35 AM
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Digital marketing skills are in demand—here's what recruiters are looking for - MarketingDive

Digital marketing skills are in demand—here's what recruiters are looking for - MarketingDive | The MarTech Digest | Scoop.it
“The new marketer combines operational and data skills with a grasp of the big picture,” according to a report by The Economist Intelligence Unit and Marketo. Emphasis was placed on these qualities: digital engagement and technology (39%), strategy and planning (38%), data analysis (32%), customer experience (27%), advertising and branding (26%), and creative and graphics (16%).
CYDigital/marteq.io's insight:

Stick with MarkOp.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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10 Must-Have Tech Skills For Every Digital Marketer - Portent

10 Must-Have Tech Skills For Every Digital Marketer - Portent | The MarTech Digest | Scoop.it
  • Write a blog post in code view, not WYSIWYG mode. 
  • Resize and compress an image using the right file format. 
  • Explain the difference between a session, a unique visitor and a pageview. 
  • Explain the difference between log file analysis and javascript-based analytics, and what it takes to do both.
  • Explain how HTML, CSS and javascript fit together. 
  • Move a file from one computer to another without dragging and dropping, using e-mail or exposing that file to the entire planet. 
  • Sketch out what happens between a click on a link and final delivery of the target page, from browser to server and back again.
  • Pick a language. Create a form, accept input and show the result three times on submit. 
  • Explain the work that goes into creating and launching good code.
  • Explain server response codes. 200. 301. 302. 404. 500. 

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

CYDigital/marteq.io's insight:

FYI...

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7 Skills CMOs Need In The Digital Marketing Era | Newscred Blog

7 Skills CMOs Need In The Digital Marketing Era | Newscred Blog | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

For B2B: skip #3; #6 is a given; #5 is priority; MIA: predictive, personalization, data-driven

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The State Of Digital Marketing Skills 2015 - Digital Information World

The State Of Digital Marketing Skills 2015 - Digital Information World | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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