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Does Snapchat Really Matter to Marketers? | MarTech

Does Snapchat Really Matter to Marketers? | MarTech | The MarTech Digest | Scoop.it
Does Snapchat Really Matter to Marketers? by Douglas Karr on MarTech
CYDigital's insight:

For B2B Marketers, no.

 

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Kayla Chadwick's curator insight, 1 March 2017, 19:31

Snapchat initially started out as a social app/ an app for leisure. As it has progressed in the recent years, snapchat has become a platform for companies to market themselves. A company which takes advantage of this well in my opinion is the PINK sector of Victoria's Secret. I follow PINK's snapchat and they often market their clothing in a way which makes me not only want to watch their snap story, but makes me want to buy their items. Often, they will also involve "screen shot give aways" (Ex: Screen shot this picture for a free beach towel with any purchase in stores).

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Why Snapchat Might Be Your Next B2B Marketing Tool - Act-On

Why Snapchat Might Be Your Next B2B Marketing Tool - Act-On | The MarTech Digest | Scoop.it
1. Test all features available through Snapchat.
2. Cross-promote your snaps.
3. Consider the “Snapchat takeover.”
You’ve likely heard of influencer marketing, but marketers are applying these concepts to Snapchat as well through Snapchat takeovers. This involves partnering with an influencer (that you trust wholeheartedly) in your space and giving them access to your Snapchat account for the day.
4. Showcase tradeshows and events.
5. Showcase product sneak peeks.
CYDigital's insight:

Not unless you're completely bored.

 

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7 Reasons Why It’s Time for Marketers to Stop Ignoring Snapchat - Salesforce.com

7 Reasons Why It’s Time for Marketers to Stop Ignoring Snapchat - Salesforce.com | The MarTech Digest | Scoop.it
1. Snapchat now has more daily active users than Twitter.
2. People of all ages use Snapchat.
3. But millennials, especially, do love their Snapchat.
3. Snapchat gives you full-screen real estate on the almighty smartphone.
4. Snapchat ads are clever and creative.
5. Users watch as many videos on Snapchat as they do on Facebook.
CYDigital's insight:

In a word: no. Now that T has extended its video lengths, focus energy there.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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Why Snapchat Will Be Great for B2B Companies - Medium

Why Snapchat Will Be Great for B2B Companies - Medium | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

If T, LI and SlideShare are optimized and where you want it, then consider.

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Adina Ciobanescu's curator insight, 8 February 2016, 01:55

Snapchat is raising as an unexpected BtoB marketing tool. 

Marco Favero's curator insight, 8 February 2016, 09:10

aggiungi la tua intuizione ...

malek's comment, 8 February 2016, 13:38
SnapChat value proposition is rapidly evolving