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The 1 Trait All Addictive Products Have in Common, Thanks to Evolution - Inc.

The 1 Trait All Addictive Products Have in Common, Thanks to Evolution - Inc. | The MarTech Digest | Scoop.it
What do MySpace, Facebook, Instagram, Snapchat, and Twitter have in common? They're all social. They help us understand the social web we sit within, and they also give us the social reinforcement and support that we crave. In the consumer product world, the "most engaging" (AKA time consuming) apps are all social. Uber, Amazon, and Google are all world-changing, but they don't command the time and attention of Facebook and Snapchat. After all, they're utilities that a person comes to, uses to solve a problem, and moves on.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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Unmetric Unveils Prediction Engine For Social Posts - Marketing Land

Unmetric Unveils Prediction Engine For Social Posts - Marketing Land | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Predictive continues to permeate. And this one is very inviting, should your emphasis be on social.

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The Staggering Scale of What Happens Online in a Minute [Infographic] - Profs

The Staggering Scale of What Happens Online in a Minute [Infographic] - Profs | The MarTech Digest | Scoop.it

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

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23 of the Best Social Media Articles and Marketing Resources - Buffer

23 of the Best Social Media Articles and Marketing Resources - Buffer | The MarTech Digest | Scoop.it
A collection of all the best social media articles and content marketing resources.

 

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CYDigital's insight:

It wouldn't be right to replicate the complete list here, so please click through for details. Some are very helpful.

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Rosa Saló Sagué's curator insight, September 18, 2014 4:39 AM

Quick guide to social media 

TresBits's curator insight, October 17, 2014 4:59 AM

Una forma curiosa de entender las redes sociales ;)

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Technology Marketing Blog: Social Buying: The Importance of Trusted Networks during the B2B Purchase Process - IDC

Technology Marketing Blog: Social Buying: The Importance of Trusted Networks during the B2B Purchase Process - IDC | The MarTech Digest | Scoop.it

Digest...


The study concluded that 75% of the B2B buyers studied and 84% of C-level/vice president executives use information from social media and interaction on social networks to make purchase decisions.

 

Social buying improves decision confidence.  The operative benefit in social buying is the ability to access trusted networks to increase confidence in high-stakes decision making.

 

Social media make accessing trusted networks easier. Buyers have long trusted their offline professional networks for this purpose. Online social networks improve access to trusted existing networks and open up networks that more easily extend beyond traditional boundaries. The bigger the buying decision, the more important social networks become.

 

B2B buyers use different types of social resources at different stages of the decision-journey. It's important not to lump all social media into one big stew of a category. "Social" is a media attribute that enables peer-to-peer audience participation. Some media are highly social and others not at all. 

 

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CYDigital's insight:

Yet another proof point that the B2B buying process is a unique labyrinth where you can only be prepared to have the right content at the right time.


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The Four Social Programs Every Marketer Must Study | Forrester Webinar

The Four Social Programs Every Marketer Must Study | Forrester Webinar | The MarTech Digest | Scoop.it

In this Webinar, social expert Nate Elliott will discuss key topics such as:

>> Which social programs create the reach, depth, and relationships needed to move your audience through the customer life cycle.

>> The steps you must take to build a successful social program.

>> How to prioritize and plan social programs that fit into your audience’s established social behaviors.

 

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CYDigital's insight:

It's a free webinar from Forrester for clients and non-clients alike.

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Customer Experience Matrix: NextPrinciples Offers Integrated Social Marketing Automation

Customer Experience Matrix: NextPrinciples Offers Integrated Social Marketing Automation | The MarTech Digest | Scoop.it

Excerpt...


NextPrinciples, launched earlier this month, illustrates the transition nicely. Originally envisioned as a platform for social listening and engagement, it evolved before launch into a broader solution that addresses every step in the process of integrating social media with marketing automation. Functionally, this means it provides social listening for lead identification, social data enhancement to build expanded lead profiles, social lead scoring, social nurture campaigns, integration with marketing automation and CRM systems, and reporting to measure results.

It’s important to clarify that NextPrinciples isn’t simply a collection of point solutions. Rather, it is a truly integrated system with its own profile database that is used by all functions. It could operate without any marketing automation or CRM connection if a company wanted to, although that doesn’t sound like a good idea.  Its target users are social media marketers who want to work in a single system of their own, rather than relying on point solutions and social marketing features scattered through existing marketing automation and CRM platforms.

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