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Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester

Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester | The MarTech Digest | Scoop.it
Search is poised to experience a late-stage renaissance as several shifts in the digital media landscape push marketers toward search advertising.

1) Privacy restrictions will nudge marketers toward search. 
2) Brand safety concerns are making search look more attractive. 
3) eCommerce’s emergence as an advertising channel will benefit search. 
4) Voice is gaining popularity and is well-aligned with search. 
CYDigital/marteq.io's insight:

Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester

 

It's possible, but I tend to think that blind outbound efforts will continue to dissipate.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars - CrazyEgg

5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars - CrazyEgg | The MarTech Digest | Scoop.it
1. Find Niche Fanatics

2. Target Engaged Fans

3. Make Data-Driven Decisions

4. Rotate and Refresh

5. Combine Influencer Marketing and Retargeting
CYDigital/marteq.io's insight:

5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars - CrazyEgg

 

If it's a part of your social advertising mix, then this FB post is a must-read.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to 3X AdWords Conversion Rates Without Touching AdWords | WordStream

How to 3X AdWords Conversion Rates Without Touching AdWords | WordStream | The MarTech Digest | Scoop.it
Here’s what was different: During the time period in question, the company ran Facebook ad campaigns targeting higher-funnel audiences corresponding to people who have the same interests and demographics as their buyer persona. The audience size was approximately 20 million people.

The Facebook ads generated clicks and conversions as you would expect from any pay-per-click advertising campaign.

But I believe the campaigns had an additional halo effect of creating a strong brand bias among the people who clicked through to the site, which profoundly impacted the Remarketing lists for search ads campaigns, since they only target people who have previously visited your site.
CYDigital/marteq.io's insight:

Absolutely fascinating, and worthy of testing!

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Sanjana Singh's comment, November 14, 2017 4:58 AM
You can actually maximize your CTR 30% by inserting sitelink extensions. This will bring significant increase in conversion rate too. But, if you add visual sitelinks in you ad you can get 50% more CTR. The detail you will get in http://www.techmagnate.com/blog/google-unveils-visual-sitelinks-images-sitelink-extensions-mobile-search-ads/ You may have a look.
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How Facebook ads are different from AdWords | Smart Insights

How Facebook ads are different from AdWords | Smart Insights | The MarTech Digest | Scoop.it
The key difference between AdWords and Facebook is the way you target your audience. AdWords is a paid search platform, meaning that you bid on specific keywords, such as ‘organic pet food’, which then trigger your ads to appear above the search results when a user performs a Google search that includes that keyword.

Facebook advertising, on the other hand, is a form of paid social, whereby you target your audience using demographic data (e.g. women aged 29 and over) and user behaviour (e.g. liking certain pages, such as ‘Healthy Pets’). When a user meets these criteria, your ads will appear in their newsfeeds.

The fact that targeting methods differ so much between the two platforms tells us a lot about the way they are used. Put simply, AdWords is a way for you to reach out to new customers, while Facebook allows new customers to find your business.
CYDigital/marteq.io's insight:

FB's targeting features are more in line with a B2B marketer's segmentation.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How Not to Waste Time Generating Leads on LinkedIn - QuickSprout

How Not to Waste Time Generating Leads on LinkedIn - QuickSprout | The MarTech Digest | Scoop.it
Marketers now have a lot more avenues to target potential customers. At the forefront of that is social media. And if we’re talking about the highest-quality leads, LinkedIn is the clear winner. It’s a bit shocking, I know. You expect a giant like Facebook to be leading the pack. Not in this case. More than 80% of B2B leads sourced from social media come from LinkedIn.
CYDigital/marteq.io's insight:

Facebook quickly moving up the charts. But as usual...TEST!

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Why this LinkedIn Ad Works: 2 Key Tips for Success - The Point

Why this LinkedIn Ad Works: 2 Key Tips for Success - The Point | The MarTech Digest | Scoop.it
1. Ad copy

The copy for this ad is a triumph of brevity. It leads with a clear, quantifiable benefit (“growing revenue 25%”). It identifies the offer (“Growth Kit”) front and center. And then closes with a list of 3 actionable phrases that drive action (“get the tools you need to succeed.”)

2. Image

Here, the Salesforce folks have accomplished a design that is both unique enough to catch the eye as you scroll by, but also informative enough to engage the reader. What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right).
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Dark marketing clouds ahead? marketingIO helps you to see clearly. Contact us. #MarTech #DigitalMarketing

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Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] - MarketingProfs

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Google text ads are highly competitive. Check out this infographic for tips (with supporting data) to help you get better ROI on your expanded text ads.
CYDigital/marteq.io's insight:

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Forrester Wave Social Advertising Technology Q3 2017

Forrester Wave Social Advertising Technology Q3 2017 | The MarTech Digest | Scoop.it
Companies with deep social ad needs seemingly have a vast array of options when it comes to choosing a social ad tech provider. But according to the independent analysts at Forrester, “...in reality, only a few heavy hitting vendors manage the big budgets."

Brand Networks is among those vendors, and one of only two ad tech vendors in social advertising to be named a “Leader” in this deep-dive analysis.

What does it take to meet the needs of today’s enterprise-class social advertisers?  

Forrester evaluated vendors in this space by 36 unique criteria, which they group into three high-level categories: Current Offering, Strategy, and Market Presence.
CYDigital/marteq.io's insight:

Compliments of Brand Networks.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

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Paid Social Media Budgets: Network Ad Spend Trends

Paid Social Media Budgets: Network Ad Spend Trends | The MarTech Digest | Scoop.it
Facebook is the social network marketers most use for advertising - and the one marketers are most bullish about. See where else and how much marketers are spending social media ad budgets.
CYDigital/marteq.io's insight:

The only survivor will be FB, and it will morph into something that does not resemble today's FB. T is consuming itself and has peaked, LI will be folded into MS, Snap is dying, etc.

 

We are recommending to our B2B clients to plan for the loss of social advertising.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Amélie Almonacil's curator insight, July 27, 2017 11:43 AM
Comment les marketers dépensent le budget #socialmedia ? 
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Best Practices for Twitter Advertising | G2 Crowd

Best Practices for Twitter Advertising | G2 Crowd | The MarTech Digest | Scoop.it
Twitter, in particular, is a powerful platform for social advertising. Whether you’ve never tried advertising on Twitter or you’ve tried with little to no success, social advertising on Twitter is highly effective, but only if you follow a few key best practices.

EXPLAIN YOUR PRODUCT OR SERVICE, BUT DO SO CONCISELY

USE SPECIFIC CALLS-TO-ACTION

ASK A QUESTION

TRY KEYWORD TARGETING
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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LinkedIn Ads: A Comprehensive Guide for B2B Marketers in 2017 - KlientBoost

LinkedIn Ads: A Comprehensive Guide for B2B Marketers in 2017 - KlientBoost | The MarTech Digest | Scoop.it
Why use LinkedIn ads to find new prospects & nurture leads? Get a 2017 compehensive guide for B2B marketers to increase your chance of success on LinkedIn.
CYDigital/marteq.io's insight:

Excellent guide that includes case studies.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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More brands likely to pull back from Facebook after metrics saga warns WPP's Steedman - AdNews

More brands likely to pull back from Facebook after metrics saga warns WPP's Steedman - AdNews | The MarTech Digest | Scoop.it
Facebook is likely to see an ad spend backlash following the false reporting saga and multiple metrics errors, according to WPP AUNZ's John Steedman.

In his market overview as part of WWP AUNZ's full 2016 year results, the former GroupM chairman, turned board director, says those that snare the largest chunk of digital ad spend may experience a slowdown in 2017.

He said concerns over viewability, ad fraud and third-party verification may stall the speed of growth in digital and cause more brands to reduce their digital spend.

“Google and Facebook, as always, have been dominating the digital sector, but that said, Facebook may slow given misreporting issues,” he said.
CYDigital/marteq.io's insight:

Hmmmm....

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Facebook vs Twitter Video Ads | PPC Hero

Facebook vs Twitter Video Ads | PPC Hero | The MarTech Digest | Scoop.it
Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!
CYDigital/marteq.io's insight:

Before you make a move, be sure to CT and check the methodology.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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B2B Paid Content Distribution: Facebook vs. LinkedIn - Social Media Week

B2B Paid Content Distribution: Facebook vs. LinkedIn - Social Media Week | The MarTech Digest | Scoop.it
Top-of-funnel content: Facebook, since it’s a very efficient way to build an audience.

Gated lead-gen and bottom-funnel content: LinkedIn. When the payoff is bigger, the targeting and context make up for the price tag.
CYDigital/marteq.io's insight:

Here's the right answer: TEST!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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10 Mistakes Newbies Make with Paid Facebook Ads

10 Mistakes Newbies Make with Paid Facebook Ads | The MarTech Digest | Scoop.it

"

  1. You don’t have any goals
  2. You’re using the wrong ad format
  3. You only have one ad set
  4. Your targeting is too broad
  5. You don’t get to the point
  6. You use too much text in your ads
  7. Your images aren’t optimized for Facebook
  8. Your images aren’t eye-catching
  9. You aren’t testing your ads
  10. You’re saturating your audience"
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Sydney Parker's comment, February 9, 2017 3:42 AM
The targeting capabilities of Facebook Ad Services are top notch! If you want to save money, reach the right people and build some of the best creative for mobile newsfeed, these ad services are definitely for you!
Sydney Parker's curator insight, February 9, 2017 3:43 AM

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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21 Facebook Ad Secrets Revealed by SumoMe, HubSpot, and Marketo - AdEspresso

21 Facebook Ad Secrets Revealed by SumoMe, HubSpot, and Marketo - AdEspresso | The MarTech Digest | Scoop.it
Here are 21 Facebook ad secrets revealed by some of the best in the business, including SumoMe, HubSpot, and Marketo.
CYDigital/marteq.io's insight:

A bit of trouble scooping highlights, but if you CT, you'll find FB advertising examples (which will prompt something creative within your cranium) as well as an explanation for each.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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How Companies Will Use Social Media In 2017 - Hootsuite

How Companies Will Use Social Media In 2017 - Hootsuite | The MarTech Digest | Scoop.it

"A curious thing has happened as companies’ ability to reach users organically on social media has tanked: the power of social media to influence buying decisions has surged. In one of the most comprehensive studies to date, McKinsey recently surveyed 20,000 consumers in Europe and found that social recommendations are behind more than a quarter of all purchases made. This is well above the 10 to 15 percent that’s been estimated in earlier research. And in the majority of cases, the McKinsey report found, these social updates had a direct impact on buying decisions.


For companies, this presents a thorny challenge. Social media has never been more influential, but getting updates in front of users has never been more challenging. To shun Facebook and other networks altogether is to ignore the more than 2 billion users around the globe who rely on social media for news and updates. But to embrace them requires jumping over ever-higher hurdles in the hopes of connecting with customers.


But there are some viable solutions. Not surprisingly, paying for social media ads is a big part of the equation—just as Facebook, for one, has intended. There’s more to the story than bowing to the social network’s business model, though. Some of the most innovative companies are increasingly taking a three-pronged approach—blending paid social media ads with strategies that tap customers and even their own employees to spread content further and more effectively than before."

CYDigital/marteq.io's insight:

I normally ignore predictions, but this is written by the CEO of Hootsuite. Free and Paid Social.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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What Marketers Need to Know About the Social Video Ad Trend - 360i

What Marketers Need to Know About the Social Video Ad Trend - 360i | The MarTech Digest | Scoop.it
Facebook In Stream Video Ads: Advertisers now have access to In-Stream advertisements that serve ads within Live or previously live content (more information here). For publishers, this is an opportunity to monetize highly consumed video content. For Facebook, this increases the amount of ad inventory they have within newsfeed, a problem they addressed last year. For advertisers, this update will lay the foundation for stronger video performance on social due to the more traditional placement of the ads before or during content.

Instagram Story Ads: Ads are being introduced in this area of Instagram to take advantage of the 150 million users who consume Story content every day. These ads will look very similar to those on Snapchat, they will appear between user content and will be focused on generating reach. Compared to SnapAds though, these ads will benefit from Facebook’s targeting capabilities and troves of user data. Initial rollout will be limited to a handful of brands at launch, with a global rollout coming in the next few weeks.
CYDigital/marteq.io's insight:

Inevitable. Online streaming closer to killing the networks.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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The Ultimate Facebook Ads Guide: I Spent $3 Million on Facebook Ads and This Is Everything I Know About It | Oribi Blog

The Ultimate Facebook Ads Guide: I Spent $3 Million on Facebook Ads and This Is Everything I Know About It | Oribi Blog | The MarTech Digest | Scoop.it
Absolutely everything there is to know about Facebook ads and how to completely master it to get killer results. Get all the information, tips, hacks and insights in one place.

Learn all the best practices of Facebook advertising: How to use the different tools, which ad types and campaign objectives to use. Get to know all the targeting methods and how to use each of them. Find out how to correctly track the results, and discover which metrics really matters.
CYDigital/marteq.io's insight:

Complete. Definitive. Best one we've seen.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

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8 tips for jump-starting your social ads in 2017 - Marketing Land

8 tips for jump-starting your social ads in 2017 - Marketing Land | The MarTech Digest | Scoop.it

"1. Capitalize on reduced advertising costs
2. Refresh your creative and copy
3. Test a new platform
4. Update your audiences
5. Stoke repurchase rates
6. Audit your tracking
7. Document the highs and lows of Q4
8. Build your 2017 road map"

CYDigital/marteq.io's insight:

A refresh.

 

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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How to Optimize Social Ads for Every Stage of the Buying Funnel : Social Media Examiner

How to Optimize Social Ads for Every Stage of the Buying Funnel : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Create Buyer Personas

#2: Map Buyer Personas to the Buying Funnel

#3: Test Initial Ad Copy and Images

#4: Test Different Target Audiences

#5: Test Combinations of Successful Ads With Responsive Audiences

#6: Review Metrics and Increase Budget on the Winning Ad Combinations
CYDigital/marteq.io's insight:

Predictive Analytics is the next step in Marketing Automation. Contact us to see how. #MarTech #DigitalMarketing

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5 Split Tests for Better LinkedIn Ads : Social Media Examiner

5 Split Tests for Better LinkedIn Ads : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Test Imagery

#2: Experiment With Verbiage

#3: Try Adding a Stat in Your Update

#4: Vary Character Count

#5: Modify the Text Overlay
CYDigital/marteq.io's insight:

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

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Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers - eMarketer

Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers - eMarketer | The MarTech Digest | Scoop.it
Most B2B CMOs in the US are struggling to show the impact of social
CYDigital/marteq.io's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Gartner: Social media advertising set to double - MarketingDive

Gartner: Social media advertising set to double - MarketingDive | The MarTech Digest | Scoop.it
  • Gartner's 2016 Digital Marketing Channel survey found that 38% of respondents currently have a social media advertising program in place, and that will more than double to 80% within the next twelve months, meaning 42% of social media marketers will launch social advertising for the first time.
  • Almost two thirds of respondents expect to have employee and/or customer advocacy programs in place within the next year.
  • Advocacy programs extend the reach of social media programs by using employees and customers to operate similar to influencer campaigns in order to build trust along with extending the reach of social media efforts.
CYDigital/marteq.io's insight:

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Definitive Guide to Measuring Your First Paid Social Campaign - Unbounce

The Definitive Guide to Measuring Your First Paid Social Campaign - Unbounce | The MarTech Digest | Scoop.it
Google Analytics tells one part of your ad’s story, and social media dashboards tell another. How do you get them all together to paint one holistic and simple picture for yourself and your team? One solution is to create a live paid social campaign dashboard.

A dashboard provides a broad view of your ads’ key performance indicators. It’s also something digestible to share with stakeholders at a glance without having to bog them down with Excel data — or complicated reports from GA and social platforms they might not even have access to.

Rather than focusing on one channel, the dashboard above is tracking snapshots of KPIs in an at-a-glance format across all paid campaigns, illustrating how they compare to each other and which is performing best.
CYDigital/marteq.io's insight:

The basics? Google Analytics.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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