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There Are No "Right" Social KPIs - Forrester

There Are No "Right" Social KPIs - Forrester | The MarTech Digest | Scoop.it
To get a decent picture of your social programs' performance, measure three types:
 
  • Business impact: Show social programs' deepest value. The hardest type of social measurement is also the most important. This is the quantitative view of your social efforts that matter most to executives. Start by measuring attribution to assign a proportion of revenue to social programs or measuring social's impact on brand health.   
  • Marketing impact: Measure how well social programs serve strategic marketing goals. Quantify whether social is helping you meet your objectives across the six phases of the customer life cycle: Discover, Engage, Buy, Use, Ask, and Engage. Proving performance at this level is crucial for marketers responsible for setting strategic priorities and channel allocation. Measure how well you're achieving your stated marketing objective in a specific customer life cycle phase and how well you're guiding customers to the next phase of the life cycle.
  • Content impact: Track topic resonance to improve your social content execution. You can still track likes, comments, and shares but this most rudimentary form of social measurement doesn't tell you anything about social's effect on business outcomes. Your CMO shouldn't care about it but it does help staffers on the frontlines understand which content is capturing the attention of your social audience. Use these metrics for content relevance only and don't benchmark against your competitors.
CYDigital's insight:

If this is your bailiwick, you need to get the report!

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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Most Marketers Make Use of Social Data - eMarketer

Most Marketers Make Use of Social Data - eMarketer | The MarTech Digest | Scoop.it
More than half of marketers in Europe and the US are using social data for their business activities. Yet, according to October research, another 23% are not, and it’s primarily because they just don’t have the time.
CYDigital's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Measuring ROI Still the Top Struggle for Social Marketers - eMarketer

Measuring ROI Still the Top Struggle for Social Marketers - eMarketer | The MarTech Digest | Scoop.it
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Simply Measured offers “first social measurement API” for marketers - Marketing Land

Simply Measured offers “first social measurement API” for marketers - Marketing Land | The MarTech Digest | Scoop.it
Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.”

As part of the announcement, Simply Measured noted that the new API is now integrated into BI tool Tableau. An integration with Microsoft Power BI is in the works.

Simply Measured’s platform offers social data from eight networks: Twitter, Facebook, Instagram, Pinterest, YouTube, Tumblr, LinkedIn and Google+. The new API currently connects to feeds from the first four, with the others to be added later.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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First G2 Crowd report on social analytics tools - VentureBeat

First G2 Crowd report on social analytics tools - VentureBeat | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

CYDigital's insight:

No surprise who's in the upper right. But there are dozens of tools out there, so please don't get caught up with this sampling.

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