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How to Automate Your Social Media Marketing With IFTTT Applets - Social Media Examiner

How to Automate Your Social Media Marketing With IFTTT Applets - Social Media Examiner | The MarTech Digest | Scoop.it
First, How to Create an Applet on IFTTT

#1: Applets to Share Positive Customer Experiences

#2: Applets to Share Content That Engages Your Audience

#3: Applets to Assign Social Media Tasks to Team Members

#4: Applets to Tweet People by Location

#5: Applets to Monitor Your Competition’s Posts
CYDigital/marteq.io's insight:

If anything, CT for the first topic. It's a step-by-stepper. Perfect.

 

This scoop comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing             

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3 top social automation tools - Biznology

3 top social automation tools - Biznology | The MarTech Digest | Scoop.it

Digest...


HootSuite

We all use HootSuite, or have.  HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting tools, social media response and tracking, and collaboration. 

 

SocialOomph

SocialOomph is the secret weapon I am beginning to realize is everyone else’s secret weapon as well. Back before Twitter became fascistic when it came to automation tools such as auto follow back and so forth, SocialOomph was really something spectacular.

 

ManageFlitter

ManageFlitter is my new best friend, especially since it’s the only Twitter automation tool that’s still automated.

 

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CYDigital/marteq.io's insight:

More tools to assist with you social efforts.

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For Social Media Leads, Automation Begets Automation - Ad Exchanger

For Social Media Leads, Automation Begets Automation - Ad Exchanger | The MarTech Digest | Scoop.it

Digest...


Leadspace:

“The first generation was about putting data into databases, and the second generation was about building automation platforms [like Salesforce or Marketo],” Bewsher said. The focus for Leadspace is to use public and proprietary social data to layer on top of a client’s existing sales platforms and find new potential clients, or add color to existing ones.

Leadspace gathers data on individuals through the web, multiple social networks such as Facebook, LinkedIn and Twitter, and any structured data, such as first-party CRM or marketing databases or third-party business intelligence data sets from Dun & Bradstreet. If an individual known by the client posts on an online forum, for instance, Leadspace’s technology is designed to gather this additional information and combine it to create a more relevant profile of that person and their interests.

 

NextPrinciples:

Automating lead generation via social media isn’t limited to gathering newly available data and plugging it into a CRM. Some marketers are finding it useful to improve the community-building aspects that are the ostensible purpose of social platforms.

 

NextPrinciples brands itself a “social marketing automation solution.” Its product is similar to Leadspace it that it uses social media data to vet potential leads, but does so for the purpose of targeting leads with content on social platforms.

 

The company’s focus for now is on Twitter content optimization, but it has been working on integration with Facebook, blogs, forums and YouTube.

 

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CYDigital/marteq.io's insight:

Social automation is a necessary part of the whole schema: CRM, MAS, SAS with a underlying 3rd party DB...and predictive.

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Is Social Automation the Future of Social? - ClickZ

Is Social Automation the Future of Social? - ClickZ | The MarTech Digest | Scoop.it

Digest...


When many people think "social automation," they may think they will have the ability to tweet at a single person when they visit their website. Fat chance! That would instantly turn any social media platform over to the marketers, and take it away from the users of that channel. There would be an uproar from the users, and the social channel would quickly lose its audience and its value as both a social and marketing channel.

 

Instead, social automation is more about helping you simplify many of the time-consuming tasks associated with proper social marketing - such as listening, getting the correct person to respond to a social conversation, or even finding new people to engage with. I'm in full favor of these types of automations, and against any kind of automated conversations on social.

 

If you are looking to social automation to be your next big thing, make sure you know what you want out of it, and what is possible. If you are looking for ways to increase efficiencies, then yes, social automation will help and possibly in a very large way; but if you are looking to remove the notion of having to actually be social with your audience, then you're missing the idea of social automation.

 

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CYDigital/marteq.io's insight:

The automation relates to the delivery of content, not communication with targets.

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Is The Future Of Marketing Automation Social? - Eloqua | #TheMarketingAutomationAlert

In this presentation I talk about how social technology and marketing automation will become integrated.

 

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NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

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CYDigital/marteq.io's insight:

And in the deck, Roland Smart mentions that "Social automation requires big data and artificial intelligence to cross the chasm Another reason why it will take longer to come to market."


True that. But we're edging closer, e.g., https://twitter.com/scarina91 is a bot!

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