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B2B Social Media Strategy: How Best-in-Class Brands Do It [NEW RESEARCH] – TrackMaven

B2B Social Media Strategy: How Best-in-Class Brands Do It [NEW RESEARCH] – TrackMaven | The MarTech Digest | Scoop.it
So which B2B industries excel on social media? Here are just a few of the key takeaways:

  • Biotech, engineering, and financial services brands are in the social media sweet spot. 
  • Machinery manufacturers are adept at growing their audiences. 
  • Biotech brands know how to engage audiences. 
  • Are software brands in a social media bubble? 
CYDigital/marteq.io's insight:

And you can download the report here: http://trackmaven.com/resources/b2b-social-media-strategy-report/

 

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IDC Reveals Social Business Predictions for 2015 - IDC

IDC Reveals Social Business Predictions for 2015 - IDC | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

#3 is the biggie: 35% of the total MarTech budget is far higher than I would expect, especially the lack of convincing evidence of the linkage between social and business metrics.

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