The MarTech Digest
548.5K views | +50 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

An Era of SMO Is Ahead: What Can We Expect in 2018? - SocialBakers

An Era of SMO Is Ahead: What Can We Expect in 2018? - SocialBakers | The MarTech Digest | Scoop.it
Winning on social media today has become a tactical play - one that requires an entire room of experts. The amount of social media related professions has grown and as brands continue making serious monetary investments in social the issue of soaring costs and resources becomes the bottleneck for brands that want to reach their audiences on the News Feed and scale their marketing.

Employing machine learning to make strategic investments has resolved guesswork from the day-to-day for many marketers. The advancements in Artificial Intelligence (AI) certainly made it easier for marketers to pinpoint what content is truly engaging their audiences. It helped them return more value from their social media investments through efficiency. In the next year, we should see automation take over other integral parts of social media, especially in the area of audience segmentation and building of accurate audience personas for brands.
CYDigital/marteq.io's insight:

An Era of SMO Is Ahead: What Can We Expect in 2018? - SocialBakers

 

If you can find real AI embedded into your social media dashboard or via a 3rd party application, please raise your hand.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Top 5 Tools to Manage Social Media Accounts | G2 Crowd

Top 5 Tools to Manage Social Media Accounts | G2 Crowd | The MarTech Digest | Scoop.it
With help from a social media management platform, you can let your voice be heard and your brand be seen.
CYDigital/marteq.io's insight:

Zoho? I have to look into that further.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Big List of 25 Top Social Media Management Tools That'll Help You Succeed on Social Media - Buffer

The Big List of 25 Top Social Media Management Tools That'll Help You Succeed on Social Media - Buffer | The MarTech Digest | Scoop.it
The best social media management tools are the ones that meet your needs and help you achieve your goals. Here are 25 top ones to consider.
CYDigital/marteq.io's insight:

Go here to access their EXCELLENT Google Sheet: https://docs.google.com/spreadsheets/d/1uhsygniu7BOYnQB30hxTzZIvdK3V6_FAcL8qtpmqui4/edit#gid=0

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

A Minimalist's Four-Step Approach to Decluttering Social Media Accounts | SiriusDecisions

A Minimalist's Four-Step Approach to Decluttering Social Media Accounts | SiriusDecisions | The MarTech Digest | Scoop.it

A social media operations manager can use the following steps to apply the minimalist “four-box method” to social accounts: trash, give away, keep or relocate.

-Trash. For accounts that are no longer active and whose mission is no longer a priority, determine an appropriate exit strategy.
-Give away. We certainly aren’t donating our social channels to any other organization, but it is possible that an account managed by one team has a priority and focus that more closely matches that of another team within the company. 
-Keep. Retain social accounts that are still active and relevant, and maintain an active level of social programming and engagement.
-Relocate. Some accounts are created to support a business unit or service area’s need, but it is later determined that the business unit still has enough content and interest to support a channel, but that the actual platform is no longer a fit. After a social operations manager conducts an analysis and meets with the team, it may be decided that the actual platform (Twitter in this case) may not be the best choice. For this purpose, the team may decide to “relocate” the social programming for recruiting to another platform like LinkedIn or others.

CYDigital/marteq.io's insight:

Strip it down to bare essentials.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Hootsuite recognized as a leader by Forrester - Hootsuite

Hootsuite recognized as a  leader by Forrester - Hootsuite | The MarTech Digest | Scoop.it
Learn how Hootsuite stacks up to the competition

According to Forrester, "Hootsuite's revamped capabilities officially cement its enterprise status." Read the report to better evaluate enterprise social media solutions and to see where our industry is headed.
CYDigital/marteq.io's insight:

There is no doubt. Behind a quick reg form.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Roll Out The Red Carpet: The 2017 Social Media Management Solutions (SMMS) Forrester Wave™ Is Here!

Roll Out The Red Carpet: The 2017 Social Media Management Solutions (SMMS) Forrester Wave™ Is Here! | The MarTech Digest | Scoop.it
What happened to social relationship platforms (SRPs)? Given the breadth and impact of social marketing initiatives addressing all six phases of our customer lifecycle across the enterprise, we now refer to these technologies as social media management solutions. 
 
Which SMMS capabilities bring together marketing and other business units? Given the increase in global incidents and even brand missteps, it is essential to have a process and technology that allows you to suspend previously scheduled posts for both customer sensitivity and brand equity reasons. 
 
As a marketer, what considerations should I include in my SMMS research? Don’t start researching providers until you have a list of requirements and specific objectives. 
 
Clients can read The Forrester Wave™: Social Media Management Solutions, Q2 2017 to learn more about the 10 leading vendors in the SMMS space.
CYDigital/marteq.io's insight:

Hootsuite has a complimentary copy.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Facebook, Twitter, LinkedIn, Pinterest Automation: How to Schedule and Loop Social Media Posts for Free - Digital Information World

Facebook, Twitter, LinkedIn, Pinterest Automation: How to Schedule and Loop Social Media Posts for Free - Digital Information World | The MarTech Digest | Scoop.it

The process of looping your social media posts, for free, is extremely easy. For the purpose, all you need to do is:

  • Provide Information on your Free IFTTT Account 
  • Create a free Buffer Account for updating content on Google+ or Facebook Groups
  • Create a new Google Account or use existing account, for the purpose of using Google Calendar
  • Download .csv Auto Post Template (editable in Microsoft Excel or Google Sheets) for easy managing of your posts
CYDigital/marteq.io's insight:

Think about...: Free is a good way to start, but to ramp up, pay up.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The ONLY 10 Tools You Need to Grow Your Website - SumoMe

Buffer
Mention
Snappa
Appcues
SumoMe
AutoPilot
Mixmax
Google Analytics
EffinAmazing UTM
CYDigital/marteq.io's insight:

Details when you CT. SumoMe is running a contest as well. CT for that as well.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

There Are No "Right" Social KPIs - Forrester

There Are No "Right" Social KPIs - Forrester | The MarTech Digest | Scoop.it
To get a decent picture of your social programs' performance, measure three types:
 
  • Business impact: Show social programs' deepest value. The hardest type of social measurement is also the most important. This is the quantitative view of your social efforts that matter most to executives. Start by measuring attribution to assign a proportion of revenue to social programs or measuring social's impact on brand health.   
  • Marketing impact: Measure how well social programs serve strategic marketing goals. Quantify whether social is helping you meet your objectives across the six phases of the customer life cycle: Discover, Engage, Buy, Use, Ask, and Engage. Proving performance at this level is crucial for marketers responsible for setting strategic priorities and channel allocation. Measure how well you're achieving your stated marketing objective in a specific customer life cycle phase and how well you're guiding customers to the next phase of the life cycle.
  • Content impact: Track topic resonance to improve your social content execution. You can still track likes, comments, and shares but this most rudimentary form of social measurement doesn't tell you anything about social's effect on business outcomes. Your CMO shouldn't care about it but it does help staffers on the frontlines understand which content is capturing the attention of your social audience. Use these metrics for content relevance only and don't benchmark against your competitors.
CYDigital/marteq.io's insight:

If this is your bailiwick, you need to get the report!

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

10 Social Media Tools That Will Wow Your Followers and Make Them Click - Marketing Insider Group

10 Social Media Tools That Will Wow Your Followers and Make Them Click - Marketing Insider Group | The MarTech Digest | Scoop.it
1. PromoRepublic

2. Social Flow

3. MeetEdgar

4. Tagboard

5. BuzzSumo

6. Tailwind

7. Agora Pulse

8. Visage

9. Tweepi

10. Socedo
CYDigital/marteq.io's insight:

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to Use Slack for Social Media Marketing - Marketing Insider Group

How to Use Slack for Social Media Marketing - Marketing Insider Group | The MarTech Digest | Scoop.it
Slack started as an integrated communication platform for teams. It evolved into a project management platform with a highly social bent, using hashtags and chat groups to give team leads the power to keep track of multiple dialogues, and reach the people that needed to be reached. Now, it is becoming a full blown social media network that is hitting it big with the modern day startup elite and technorati.

I love this tool. I would put it up there with Cyfe and Trello as one of the best management platforms to ever hit the web. If you are looking for a new way to integrate your team projects with social media marketing, it is a must have.
CYDigital/marteq.io's insight:

Too much to summarize, so please CT.

 

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

CMOs Invest in Analytics to Better Assess Social Media's Impact - eMarketer

CMOs Invest in Analytics to Better Assess Social Media's Impact - eMarketer | The MarTech Digest | Scoop.it
Social media ad spending continues to grow in the US, with eMarketer forecasting the format will make up more than 20% of digital ad spending by 2017. Yet even as marketers’ social media budgets increase, many are still struggling to make sense of its overall impact on their business.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
Gonzalo Moreno's curator insight, September 14, 2016 7:15 AM
ROI, ROI, ROI... Analytics
Scooped by CYDigital/marteq.io
Scoop.it!

7 Social Media Tools Marketing Agencies Use | Internet Marketing Inc.

7 Social Media Tools Marketing Agencies Use | Internet Marketing Inc. | The MarTech Digest | Scoop.it
Bit.ly
e-Grabber Account Researcher
Compfight
Post Planner
Tailwind
Meet Edgar
Socedo
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Five Top-Rated Social Media Management Tools for 2016 [Infographic] - Webbiquity

Five Top-Rated Social Media Management Tools for 2016 [Infographic] - Webbiquity | The MarTech Digest | Scoop.it
Every social media manager has his or her own preferred tool, but it's usually one of these five. This infographic is based on detailed customer reviews.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

When To Say "No" To More B2B Social Media Channels - Capterra Blog

When To Say "No" To More B2B Social Media Channels - Capterra Blog | The MarTech Digest | Scoop.it
While fairly simple to understand as a concept, finding your actual buyer persona(s) can be a daunting task. You need to figure out which questions are most important to define your buyers. Some questions might include:

What pain point does our product solve for our customers?
What size business is our customer?
What industry do they represent?
What is their title within the organization?
How do they measure success?
When are they most likely to be looking for your products?
Who are they in their free time?
What social media networks do they prefer?
CYDigital/marteq.io's insight:

Stick with the basics, then move out from there.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

B2B Social Media Strategy: How Best-in-Class Brands Do It [NEW RESEARCH] – TrackMaven

B2B Social Media Strategy: How Best-in-Class Brands Do It [NEW RESEARCH] – TrackMaven | The MarTech Digest | Scoop.it
So which B2B industries excel on social media? Here are just a few of the key takeaways:

  • Biotech, engineering, and financial services brands are in the social media sweet spot. 
  • Machinery manufacturers are adept at growing their audiences. 
  • Biotech brands know how to engage audiences. 
  • Are software brands in a social media bubble? 
CYDigital/marteq.io's insight:

And you can download the report here: http://trackmaven.com/resources/b2b-social-media-strategy-report/

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

A Sensible Social Media Checklist for Businesses [Infographic]

A Sensible Social Media Checklist for Businesses [Infographic] | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Science of Creating Highly Shareable Roundup Posts [Infographic] - Profs

The Science of Creating Highly Shareable Roundup Posts [Infographic] - Profs | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

5 Best Chrome Extensions to Diversify and Improve Your Social Media Updates - Internet Marketing Ninjas

5 Best Chrome Extensions to Diversify and Improve Your Social Media Updates - Internet Marketing Ninjas | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Automation Optimizes Your Social Media Marketing Effort | Social Media Today

How Automation Optimizes Your Social Media Marketing Effort | Social Media Today | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

You'll want to click through for details.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget - Act-On

What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget - Act-On | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Great guidance. Details when you click through.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

515 Social Media Tools - The Definitive List | Bulk.ly

515 Social Media Tools - The Definitive List | Bulk.ly | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

In alphabetical order. If it's not here, it ain't anywhere.

more...
Scooped by CYDigital/marteq.io
Scoop.it!

Social Media Management Fall 2015 Grid℠ Report - G² Crowd

Social Media Management Fall 2015 Grid℠ Report - G² Crowd | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Amazing how far SFDC has come in such a short period of time.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

2015 Gartner Magic Quadrant for Social Software in the Workplace - Salesforce.com

2015 Gartner Magic Quadrant for Social Software in the Workplace - Salesforce.com | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

A free report from Gartner, compliments of Salesforce.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The 4 Best Social Media Management Tools of 2015 - Visual Contenting

The 4 Best Social Media Management Tools of 2015 - Visual Contenting | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

more...
No comment yet.