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What to Post on Facebook, Instagram, Twitter, LinkedIn, and More - Buffer

What to Post on Facebook, Instagram, Twitter, LinkedIn, and More - Buffer | The MarTech Digest | Scoop.it

"Here are the general guidelines:

  • Facebook: Videos and curated content
  • Instagram: High-res photos, quotes, Stories
  • Twitter: News, blog posts, and GIFs
  • LinkedIn: Jobs, company news, and professional content
  • Pinterest: Infographics and step-by-step photo guides
  • Google+: Blog posts that you want to rank on Google"
CYDigital's insight:

Pretty much what you would expect.

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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The Best Times to Post to the Top 8 Social Networks - Digital Information World

The Best Times to Post to the Top 8 Social Networks - Digital Information World | The MarTech Digest | Scoop.it
Do you want to maximise engagement on your social media posts? Looking for the ideal times to post to each network?
CYDigital's insight:

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Hootsuite Analyzed Over 400 Million Social Posts, Here's What We Found - MarTech Advisor

Hootsuite Analyzed Over 400 Million Social Posts, Here's What We Found - MarTech Advisor | The MarTech Digest | Scoop.it
Craig Ryomoto at Hootsuite highlights the findings from a recent study of over 400 million social media posts.
CYDigital's insight:

When it gets this big, not much you can discern.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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4 Areas of Social Media Marketing You Need to Invest in Today - Smart Insights

4 Areas of Social Media Marketing You Need to Invest in Today - Smart Insights | The MarTech Digest | Scoop.it
The following are four areas of social media marketing that you should invest in today.

1. Social media care  

2. Content curation

3. Influencer marketing

4. Social media PR
CYDigital's insight:

CT for details. Not certain that Influencer Marketing fits in here as it is a topic in and of itself.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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[FREE] 2017 Social Media Marketing Industry Report : Social Media Examiner

[FREE] 2017 Social Media Marketing Industry Report : Social Media Examiner | The MarTech Digest | Scoop.it
In this free report, you’ll discover:

  • What social platforms marketers will focus on in the future.
  • Whether Facebook is still working for marketers.
  • How often marketers are posting to major social platforms.
  • The top benefits of social media marketing and how time invested affects results.
  • The most common forms of content for social media marketing.
  • And much more!
CYDigital's insight:

Action item: Get this.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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8-Point Checklist: Turn Your Social Media Marketing Into a Profit Center [Infographic] - MDG Advertising

8-Point Checklist: Turn Your Social Media Marketing Into a Profit Center [Infographic] - MDG Advertising | The MarTech Digest | Scoop.it
Master these eight core disciplines to execute a successful and profitable social media strategy for your brand.
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How to Build a Smart Yet Simple Social Media Marketing Plan [Template] - CMI

How to Build a Smart Yet Simple Social Media Marketing Plan [Template] - CMI | The MarTech Digest | Scoop.it

"Remember: Your content marketing strategy should define your social media marketing strategy — not the other way around. It’s best to evaluate each social channel before you start distributing content there. And when you turn this evaluation into an actionable plan, everybody on your team will know where, when, and what they should be posting on each channel, as well as what their efforts are meant to achieve.

Here’s how to create and implement a basic social media marketing plan that will help you do just that."

CYDigital's insight:

Go here for the accompanying article: http://contentmarketinginstitute.com/2017/03/social-media-marketing-plan/

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Understanding buyer behavior in B2B points to more understanding of customers' social media habits - The Drum

Understanding buyer behavior in B2B points to more understanding of customers' social media habits - The Drum | The MarTech Digest | Scoop.it
Business-to-business (B2B) companies need to research and understand buyer behavior on social media before executing a social content marketing plan, which can be done through social insights, a recent report suggest.

Startup advisor Jill Rowley explained in the report that mining social networks for signals is the backbone of understanding buyers. “Do the research to be relevant to your buyer and the entire buying committee. B2Bs should use social networks to find buyers,” she said. “Insights allow you to listen to your buyers so you can relate, connect and engage them.”

For marketers, this is a big shift in behavior, since social media is often thought of as a downstream method to share content with customers. However, using it with an upstream approach for persona analysis is valuable.
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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23 Cool Tools for Social Media Marketers : Social Media Examiner

23 Cool Tools for Social Media Marketers : Social Media Examiner | The MarTech Digest | Scoop.it
CYDigital's insight:

CT for all tools, descriptions and links.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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2017 Social Media Marketing Statistics You Can't Miss! | MarTech

2017 Social Media Marketing Statistics You Can't Miss! | MarTech | The MarTech Digest | Scoop.it
2017 Social Media Marketing Statistics You Can't Miss! by Douglas Karr on MarTech
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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How To Use SEO Techniques In Social Media Marketing - Digital Information World

How To Use SEO Techniques In Social Media Marketing - Digital Information World | The MarTech Digest | Scoop.it
1. Conduct a proper keyword research
2. Use keywords throughout your social media marketing strategy
3. Publish great content, get content suggestions using Social Pilot
4. Set up analytics for tracking
5. Use URL shorteners
6. Make your content easy to be shared and linked
7. Canonicalize
8. Page load time
9. Title & Meta Description
10. Measure and improve
CYDigital's insight:

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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[UPDATED] Using Instagram to Drive Conversions & Grow a Community - Ladder

[UPDATED] Using Instagram to Drive Conversions & Grow a Community - Ladder | The MarTech Digest | Scoop.it
Over the course of five months, we ran tests for a consumer-focused social platform aimed at driving app installs. And developed their Instagram community.

Here are the results >>

  • A 530% increase in Instagram followers, from 1300 to 8000+.
  • More than 350 new app installs.
  • A customer acquisition cost of $0.14 per app install.
The most efficient and cost-effective way to grow your Instagram audience and get more conversions from that social channel is by actively engaging with a targeted audience.
CYDigital's insight:

DON'T DISCOUNT THIS! Ladder does some excellent digital marketing!

 

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

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5 Social Media Marketing Tricks to Finally Reach B2B Buyers - Social Media Explorer

5 Social Media Marketing Tricks to Finally Reach B2B Buyers - Social Media Explorer | The MarTech Digest | Scoop.it
Social media is a powerful tool, but only if we use it correctly. Here are five ways to adopt a more proactive, personalized approach:

1. Monitor Social Chatter

2. Join the Conversation

3. Prospect Using Social Media

4. Share Engaging Content

5. Build Sales Expertise
CYDigital's insight:

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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What Social Media Marketers Get Wrong About SEO: The 4 Biggest Mistakes

What Social Media Marketers Get Wrong About SEO: The 4 Biggest Mistakes | The MarTech Digest | Scoop.it
1. Misunderstanding the relationship between SEO and social
2. Not sharing content strategically
3. Expecting overnight success
4. Not keeping up with SEO advancements
CYDigital's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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The Best Days and Times to Post on Five Major Social Networks - Profs

The Best Days and Times to Post on Five Major Social Networks - Profs | The MarTech Digest | Scoop.it
CYDigital's insight:

CT for the link to the report.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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La pluma digital's curator insight, October 23, 2016 9:08 AM
Estudio que señala los mejores momentos para publicar un post en distintas redes sociales, buscando el mayor grado de atención e interactividad posible.
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Email marketing in the age of social media - Marketing Land

Email marketing in the age of social media - Marketing Land | The MarTech Digest | Scoop.it
Focusing on two separate marketing tools can be difficult, but email marketing and social media go hand in hand. Additionally, both social and email are affordable marketing strategies that produce high engagement and conversion rates.

Marketers should spend time developing strategies that play off both email and social to reap the combined benefits. Marketers can do this by cross-promoting key messages and top-performing content across all channels, social and email, to increase followers, subscribers and grow your brand.

Marketers need to balance the focus between email marketing and social media and use both marketing tools to complement, not compete with, each other. When that balance is achieved, you can maximize the effectiveness of your entire marketing program.
CYDigital's insight:

2017 should be the year you start to move towards other means to communicate with your constituents other than email.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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5 Harsh Realities of Social Media Marketing (And How to Deal With Them) - Hootsuite

5 Harsh Realities of Social Media Marketing (And How to Deal With Them) - Hootsuite | The MarTech Digest | Scoop.it
Harsh Reality No. 1: Success will probably take longer than you think
Harsh Reality No. 2: A lot of people don’t care about what your brand has to say
Harsh Reality No. 3: Social media will not effortlessly make your business a ton of money
Harsh Reality No. 4: You might have to pay to play
Harsh reality No. 5: It’s a bigger job than you might think
CYDigital's insight:

CT for the "how to deal."

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Introducing BumbleBIZZ: Tinder Meets LinkedIn - Social Media Explorer

Introducing BumbleBIZZ: Tinder Meets LinkedIn - Social Media Explorer | The MarTech Digest | Scoop.it
With a new component called “BumbleBIZZ” (set for release in early fall) Bumble is aiming to make a transition from a Tinder-like dating app to a more all-encompassing social-networking platform.

This new feature matches individuals to others in similar professional circles. Like with Bumble’s dating feature, women must message first — and within 24 hours of being matched. CEO Whitney Wolfe says that this makes it “easier for women to set the tone in a potential business relationship.” Unlike Bumble’s business networking competitor, LinkedIn, where conversations and connections are more formal and professional, BumbleBIZZ hopes to engage potential cohorts in a more casual and immediate manner.

With merely a swipe, individuals who have the potential to influence and advance careers can be within reach. Whether the user is looking for help, an intern or a new coworker, BumbleBIZZ can connect them to others in the field. The algorithm behind this program takes into account the location, “industry, current job, education, and other relevant details” to match profiles of similar interests or professions to benefit both parties.
CYDigital's insight:

Honest to god, I don't know what to think about this...

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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26 WordPress Plugins for Social Media Marketers : Social Media Examiner

26 WordPress Plugins for Social Media Marketers : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Social Profile Integration Plugins

#2: Social Sharing and Follow Plugins

#3: Administrative Plugins

#4: Comment and Discussion Plugins

#5: Bonus Plugins
CYDigital's insight:

Please CT for the full collection. Very nice!

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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2016 Social Media Marketing Industry Report : Social Media Examiner

2016 Social Media Marketing Industry Report : Social Media Examiner | The MarTech Digest | Scoop.it
In this free report, you’ll discover:

  • What social platforms marketers will focus on in the future
  • The top social media questions marketers want answered
  • How much time marketers invest in social media activities
  • The top benefits of social media marketing and how time invested affects results
  • The most common forms of content for social media marketing
  • And much more!
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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2016 Social Media Marketing Industry Report - Social Media Examiner

2016 Social Media Marketing Industry Report - Social Media Examiner | The MarTech Digest | Scoop.it
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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The Essential Guide to Social Media Marketing - Hootsuite Social Media Management

The Essential Guide to Social Media Marketing - Hootsuite Social Media Management | The MarTech Digest | Scoop.it
Social media marketing is a language all of its own. You wouldn’t expect to ace your advanced Spanish class without taking a beginner’s course, so you can’t be too hard on yourself for not gaining thousands of followers or meeting other business goals if you haven’t built a foundation of knowledge. We’ve created the following guide as a first step for any new social media marketers, and to help seasoned pros get back to basics.
CYDigital's insight:

It's a collection of resources from one of the leaders in social media marketing. CT for the details.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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8 Chrome Extension that Simplify Social Media Marketing

8 Chrome Extension that Simplify Social Media Marketing | The MarTech Digest | Scoop.it
1. DRUMUP
2. GIPHY
3. SNIP.LY
4. NIMBUS
5. RAPPORTIVE
6. LASTPASS
7. GRAMMARLY
8. RIFFLE

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

CYDigital's insight:

CT for details. Careful: not too many so it doesn't slow you down.

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Infographic: Social Media Marketing Review | Socially Aware Blog

Infographic: Social Media Marketing Review | Socially Aware Blog | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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How to Optimize Landing Pages to Boost Social Media Conversions - Social Media Examiner

How to Optimize Landing Pages to Boost Social Media Conversions - Social Media Examiner | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Not much but essential.

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