The MarTech Digest
550.5K views | +25 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

The Do's and Don'ts of Social Media Research [Infographic] - Profs

The Do's and Don'ts of Social Media Research [Infographic] - Profs | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

100+ Social Media Marketing Resources from 2014 - Social Media Online Classes

100+ Social Media Marketing Resources from 2014 - Social Media Online Classes | The MarTech Digest | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

CYDigital/marteq.io's insight:

And there's a shipload of resources. All links in front of you when you click through. 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Social Media: The Next Generation of Market Research Is Here - The @Steveology Blog | #TheMarketingAutomationAlert

Social Media: The Next Generation of Market Research Is Here  - The @Steveology Blog | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Advanced/ Excerpt...


[A] renewed approach to market research – understanding customers in their natural environments rather than asking them what they want – is exactly why social media listening is such an exciting opportunity for marketers today.

 

Focus groups, surveys and user interviews all have their places, but social media research is quickly emerging as a faster, more cost effective way to understand what people are already talking about on their own. This information can be used to help us as marketers to better understand how our customers feel about our brands and our competitors, to develop better products, to uncover new content ideas and to improve the creative initiatives that we’re already putting out into the world.

 

Every single day, there are 175 million new tweets posted online, along with two million blog posts, 250 million new photos and 864 thousand hours of video. This content is rich with actionable insights for those marketers who are wise enough to uncover trends and qualitative context within the posts.

 

__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

The article provides valuable advice on how to tackle social media listening without boiling the ocean. Strongly recommend reading the article and creating an agenda to pursue.


more...
IntelligentQ's comment, August 1, 4:34 AM
Good post. IntelligentQ offers similar services to businesses across the world. Visit us : https://www.intelligentq.co.in/service