The MarTech Digest
545.5K views | +11 today
Follow
Your new post is loading...
Scooped by CYDigital
Scoop.it!

2018 Social Media Trends Report: 10 Major Trends to Know in 2018 - Buffer

2018 Social Media Trends Report: 10 Major Trends to Know in 2018 - Buffer | The MarTech Digest | Scoop.it
Social media is changing at a rapid pace. Here's our comprehensive social media trends report to help you succeed on social media in 2018.
CYDigital's insight:

2018 Social Media Trends Report: 10 Major Trends to Know in 2018 - Buffer

 

Details when you click through.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Perfect Social Media Marketing Strategy: An Expert-Level Guide to Get More Sales at Every Stage of the Funnel | Jumper Media

Perfect Social Media Marketing Strategy: An Expert-Level Guide to Get More Sales at Every Stage of the Funnel | Jumper Media | The MarTech Digest | Scoop.it
In this epic, expert-level Strategy Guide…
We’ll cover the basics of a successful social media marketing strategy, including which content types serve what purposes (with examples and templates of course), and how a good social media plan can work for you across the marketing funnel.

You see, most businesses miss out on massive opportunities because their vision for social media is limited.

As a result, they’re posting regularly on Facebook and Instagram, but not getting great results. That’s because doing what we call Posting and Praying doesn’t work.  It doesn’t drive sales or traffic, and it usually only gets you in front of people that already know about you.

It’s 2018. You’ve got to try harder than that.
CYDigital's insight:

Perfect Social Media Marketing Strategy: An Expert-Level Guide to Get More Sales at Every Stage of the Funnel | Jumper Media

 

A smart post with a growth-hacking slant to it. 

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

8 Overlooked Social Media Tactics That Can Increase Conversion Rates - Kissmetrics

8 Overlooked Social Media Tactics That Can Increase Conversion Rates - Kissmetrics | The MarTech Digest | Scoop.it
1. Double Down on One (or Two) Channels That Work For You– And Share Videos
2. Use Thoughtful, Conversion-Oriented Social Sharing Buttons
3. Participate in Social Forum Sites and Add Value
4. Test the Life Out of Social Ads
5. Consider Exactly How Your Audience Buys on Social Media
6. Use Emotional Cues to Spruce Up Your Headlines
7. Play Nice With Others
8. Use Social Media as a Primary Support Channel
CYDigital's insight:

8 Overlooked Social Media Tactics That Can Increase Conversion Rates - Kissmetrics

 

Emphasis on the first 5.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

5 New Social Media Trends To Use In Your Marketing Plan For 2018 - Capterra

5 New Social Media Trends To Use In Your Marketing Plan For 2018 - Capterra | The MarTech Digest | Scoop.it
1. Augmented reality

2. Instagram Stories

3. Voice assistants

4. Facebook Spaces

5. Chatbots
CYDigital's insight:

5 New Social Media Trends To Use In Your Marketing Plan For 2018 - Capterra

 

Definitely #5.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

How To Create Transformational Change, According To The World’s Most Successful Social Movements – Innovation Excellence

How To Create Transformational Change, According To The World’s Most Successful Social Movements – Innovation Excellence | The MarTech Digest | Scoop.it

"

  • Define The Change You Want To See
  • Create A Spectrum of Allies
  • Identify The Pillars of Power: While it is crucial to recruit a spectrum of allies, it is also important to identify the institutions that have the power to implement the change you seek. These “Pillars of Power,” can be the police, the media, the education system, government agencies and other organizations. As important as popular support is to a movement, without institutional support, little is likely to change.
  • Seek To Attract, Rather To Overpower
  • Build A Plan To Survive Victory"
CYDigital's insight:

How To Create Transformational Change, According To The World’s Most Successful Social Movements – Innovation Excellence

 

From overthrowing a government to capturing a market...

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Should You Share Social Media Posts Multiple Times? - CoSchedule Blog

Should You Share Social Media Posts Multiple Times? - CoSchedule Blog | The MarTech Digest | Scoop.it
Should you share the same social media content multiple times? We're here to settle this debate once and for all with real data and actionable advice.
CYDigital's insight:

Obviously, your degree of success is a function of your tweet's relevancy to your followers.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

How Non-Sexy Businesses Rock on Social Media - WhoIsHostingThis

How Non-Sexy Businesses Rock on Social Media - WhoIsHostingThis | The MarTech Digest | Scoop.it
Sex sells, it's true—but not every business needs sex to be a superstar. Discover how decidedly non-sexy businesses still manage to rock social media.
CYDigital's insight:

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
Frank Tran's comment, October 13, 2017 3:10 AM
Hi,. please help me reactions on my scoop. Thanks so much
Scooped by CYDigital
Scoop.it!

It’s Time B2B Marketing Hits The Restart On Social Media · Forrester

It’s Time B2B Marketing Hits The Restart On Social Media · Forrester | The MarTech Digest | Scoop.it
  • "B2B social has evolved, but outdated viewpoints are holding it back. Marketers often see social as a table-stakes tactic for promotional content that lacks a way to quantify a connection to revenue. 
  • The metrics social offers are more than “vanity.” 
  • Social success stems from listening more and selling less. B2B marketers need to invest the time to actively listen to what buyers are telling you — about themselves and their companies. Only then can you hope to engage with the empathy and authenticity they demand."
CYDigital's insight:

There's a report available to Gartner subscribers. Regardless, as of right now, social is only good for advertising.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic] - MarketingProfs

Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Are you using your marketing automation platform to its fullest capabilities and potential? If you're not including data from social media channels, you're missing out on leads - and sales.
CYDigital's insight:

Monetize your excess MarTech with RYZZ. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels - MarketingProfs

2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels - MarketingProfs | The MarTech Digest | Scoop.it
B2B and B2C marketers say Facebook is the social network they use—and value most—to market their business. Twitter, LinkedIn, and Instagram are not so close behind. See detailed study findings.
CYDigital's insight:

As usual...: Test LI vs. FB. T is rapidly dropping.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Demand generation’s next frontier: 3 ways to tap into social to get more leads - MarketingLand

Demand generation’s next frontier: 3 ways to tap into social to get more leads - MarketingLand | The MarTech Digest | Scoop.it
First, social intelligence and the consumer insights drawn from social data can inform marketing content, brand positioning, and even your product and company value propositions. How?

A useful approach to lead generation on social is through highly specific and targeted audience segmentation. Social audience analytics can give you a fantastic way to identify and collect those online leads.

This third and crucial last element is all about relationship building and nurturing. Social demand generation is great for building and addressing market demand — and for increasing leads in a highly targeted manner. Yet, at the end of the day, it all comes down to taking that vital next step: engaging with prospects.
CYDigital's insight:

You'll want to click through for the details.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

If you want to improve your marketing ROI, stop spending on social media - Econsultancy

If you want to improve your marketing ROI, stop spending on social media - Econsultancy | The MarTech Digest | Scoop.it
We publish a six-monthly update that covers the research published over the period and despite our continuing search there is still no empirical link between money spent and commercial outcome gained that suggests performance levels to compete with other digital channels. 

B2B is much more interesting. There is an emerging argument for a commercial link in B2B activity on LinkedIn and an opinion poll reported here reinforces that story, although doesn’t add to the evidence base. In my agency's own experience however, social advertising has a poor ROI and even sponsored posts, whilst garnering Likes, fail to deliver an acceptable ROI compared to other sales channels.  

However using LinkedIn as a relationship sales channel (sometimes called linked selling) has proven a successful way to build an ‘opted in’ marketing database and generate leads. We have met a number of professional service firms who use this channel to drive their outbound new business activity but to date we can find no published research to quantify effectiveness. 
CYDigital's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

[FREE] 2017 Social Media Marketing Industry Report : Social Media Examiner

[FREE] 2017 Social Media Marketing Industry Report : Social Media Examiner | The MarTech Digest | Scoop.it
In this free report, you’ll discover:

  • What social platforms marketers will focus on in the future.
  • Whether Facebook is still working for marketers.
  • How often marketers are posting to major social platforms.
  • The top benefits of social media marketing and how time invested affects results.
  • The most common forms of content for social media marketing.
  • And much more!
CYDigital's insight:

Action item: Get this.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Three Ways Your Marketing Team Needs to Use Social Insights

Three Ways Your Marketing Team Needs to Use Social Insights | The MarTech Digest | Scoop.it
1. To Understand Your Audience

Instead of focusing on what is being said about your brand, focus on who is saying it. How does your engaged audience compare with that of your competitors, and how do they self-describe? These audiences tend to write their own personas (literally); often, their Twitter bios contain their defining characteristics in 140 characters or less.

2. To Spot Trends Within Target Segments

Once you understand who your audience is, the next step is to get to know them a bit better. Marketers need to understand what is happening on social media within their target markets—and what it means for their brand if they want to stay abreast of the next big trend coming down the pike.

3. To Determine the Success of Marketing Campaigns

Social data can also be harnessed to dig into brand perception associated with specific marketing initiatives. Tracking keywords affiliated with your most recent branded campaign is a good start, but grading sentiment is where things start to get interesting.
CYDigital's insight:

Food for thought: There is so much that can be discerned from social media assuming that you have the reach and you have interactive followers.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

The Impact of Social Media among B2B Buyers - Smart Insights

The Impact of Social Media among B2B Buyers - Smart Insights | The MarTech Digest | Scoop.it
Chart of the Day: B2B buyers are 26% more likely to use Twitter Social Media can have a strong impact on B2B Buyers, as they are influenced by information. Marketing topic(s):Social media marketing, Social media strategy. Advice by Jessica Wade.
CYDigital's insight:

Degree of importance: Not high. Would like to see how it compares to LinkedIn.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Are B2Bs Missing the Point of Social Media? - MarTech Advisor

Are B2Bs Missing the Point of Social Media? - MarTech Advisor | The MarTech Digest | Scoop.it
Marketers, in general, tend to have the impression that B2Cs have all the fun on social media, while B2Bs continue to struggle with social media results (lead generation and ROI) as well as creating content that resonates. Are B2Bs missing something and more importantly missing out on the potential benefits of a good social strategy? I’m going to explore the B2B social media space from a B2B marketers POV to put together a piece that’s practical and functional for B2B Marketers struggling to make sense of the relevance of social media, enabling technology and the latest social buzzword – artificial intelligence
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Essential 2017 Content Marketing Statistics - Smart Insights

Essential 2017 Content Marketing Statistics - Smart Insights | The MarTech Digest | Scoop.it
CYDigital's insight:

So what should you be testing?

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Social Platform Cheat Sheet Q4 2016 - 360i

Social Platform Cheat Sheet Q4 2016 - 360i | The MarTech Digest | Scoop.it
Social Platform Cheat Sheet Q4 2016 - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Social Platform Cheat Sheet Q4 2016
CYDigital's insight:

Wish they had LinkedIn. Excellent material.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

How Inc. 500 Companies Use Social Media: Top Platforms, Benefits, and Challenges - MarketingProfs

How Inc. 500 Companies Use Social Media: Top Platforms, Benefits, and Challenges - MarketingProfs | The MarTech Digest | Scoop.it
See how the fastest-growing privately owned US companies use social media per this UMASS marketing study. From LinkedIn to Facebook, Twitter, Instagram, YouTube, and more, check out the data.
CYDigital's insight:

G+? Really?

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

A Reference Guide to Marketing On All Social Channels [Infographic] - Social Media Explorer

A Reference Guide to Marketing On All Social Channels [Infographic] - Social Media Explorer | The MarTech Digest | Scoop.it
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Shareable vs. Linkable Content: The Differences You Need to Know | HigherVisibility

Shareable vs. Linkable Content: The Differences You Need to Know | HigherVisibility | The MarTech Digest | Scoop.it
Unlike shareable content, linkable content is something people will post/link back to on their website. Infographics, resource guides, heavily researched articles, demonstrations, and tutorials can all be different forms of linkable content. By creating shareable content, you bolster brand engagement and put yourself on the map with users by existing among users. You also drive shares and engagements up, with means better exposure and more publicity.


Ideally, linkable content is evergreen, catered to a specific audience, and thorough. For example, a highly researched and informational infographic about the life cycle of clothing items before they end up in landfills is something that an environmental or sanitation department website will likely link to. By creating linkable content, you assert yourself as an authority and reputable resource worth referencing. As a result, having linkable content results in links, and a strong, high quality link profile is never a bad thing in Google’s eyes.
CYDigital's insight:

Of course, you need both.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

The Best Social Media Channels for B2B Marketers in 2017 - Capterra Blog

The Best Social Media Channels for B2B Marketers in 2017 - Capterra Blog | The MarTech Digest | Scoop.it
LinkedIn

SnapChat

Twitter

Instagram

Facebook

Google+

Slideshare
CYDigital's insight:

The basics: LinkedIn, Slideshare, Twitter.

Then: Facebook

Test: FB, SnapChat, Instagram

Don't ignore Pinterest

 

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

How to Build the Perfect B2B Social Media Strategy - Kapost

How to Build the Perfect B2B Social Media Strategy - Kapost | The MarTech Digest | Scoop.it
Summing up, social media managers should focus on these things in 2017

  • Decide what goals you want to achieve using social media content
  • Tailor your content to serve these goals
  • Monitor your social media performance to optimize volume, timing and content types
  • Support your content with promotion to get better reach
CYDigital's insight:

The article is based on excellent research, and I encourage you to CT.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

How Companies Will Use Social Media In 2017 - Hootsuite

How Companies Will Use Social Media In 2017 - Hootsuite | The MarTech Digest | Scoop.it

"A curious thing has happened as companies’ ability to reach users organically on social media has tanked: the power of social media to influence buying decisions has surged. In one of the most comprehensive studies to date, McKinsey recently surveyed 20,000 consumers in Europe and found that social recommendations are behind more than a quarter of all purchases made. This is well above the 10 to 15 percent that’s been estimated in earlier research. And in the majority of cases, the McKinsey report found, these social updates had a direct impact on buying decisions.


For companies, this presents a thorny challenge. Social media has never been more influential, but getting updates in front of users has never been more challenging. To shun Facebook and other networks altogether is to ignore the more than 2 billion users around the globe who rely on social media for news and updates. But to embrace them requires jumping over ever-higher hurdles in the hopes of connecting with customers.


But there are some viable solutions. Not surprisingly, paying for social media ads is a big part of the equation—just as Facebook, for one, has intended. There’s more to the story than bowing to the social network’s business model, though. Some of the most innovative companies are increasingly taking a three-pronged approach—blending paid social media ads with strategies that tap customers and even their own employees to spread content further and more effectively than before."

CYDigital's insight:

I normally ignore predictions, but this is written by the CEO of Hootsuite. Free and Paid Social.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

B2B Facebook Marketing: Should You Even Bother? - Capterra Blog

B2B Facebook Marketing: Should You Even Bother? - Capterra Blog | The MarTech Digest | Scoop.it
As a general rule, LinkedIn and Twitter remain far more effective for B2B marketers than Facebook, but that doesn’t necessarily mean your brand should abandon the platform entirely. Even if Facebook doesn’t work for you as a social network, its powerful advertising options can be extremely effective at generating leads: Lead ads, instant articles, Facebook Live, and Native video content.

CYDigital's insight:

Bother only if you've conquered T and LI and SlideShare. Having said that, consider testing Facebook Live.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.