The MarTech Digest
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Nearly Half of Companies Say They Don’t Have the Digital Skills They Need - HBR

Nearly Half of Companies Say They Don’t Have the Digital Skills They Need - HBR | The MarTech Digest | Scoop.it
Unfortunately, for many companies, that’s exactly the situation they find themselves in. On a global basis, companies are losing faith in their digital smarts. In PwC’s 2017 Global Digital IQ Survey, 52% rated their digital IQ as strong. Compare that with 67% and 66% in 2016 and 2015, respectively. The survey, conducted among 2,200 technology executives, identified critical skill gaps such as cybersecurity and privacy.

It’s not that employees are getting less tech-savvy; it’s that the market demands more of each and every one of them. The word “digital” used to mean your company’s investments in IT, and perhaps social media readiness, but now it’s bigger, touching on your company’s overall culture.

Ten years ago the PwC survey found that emerging technology constituted 17% of a company’s digital technology budget. Jump ahead to 2017, and that same metric is just 18%. That’s a pretty minuscule shift, considering how rapidly the digital landscape is changing.
CYDigital's insight:

Agree: it's just getting more complex.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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New Tech Friends on the Marketing Block - CMI

New Tech Friends on the Marketing Block - CMI | The MarTech Digest | Scoop.it

  • Content strategist – someone who plans for the creation, delivery, and governance of useful, usable content (as defined by Kristina Halvorson)
  • Content engineer – someone who structures content for publishing and sets up an organization’s content systems, that is, the technologies that store, deliver, and enable governance of content assets (as described by Cruce Saunders)
  • Data scientist – someone who “can demonstrate the special skills involved in storytelling with [complex] data, whether verbally, visually, or – ideally – both” (Harvard Business Review)
CYDigital's insight:

Consider: This may prompt you to take a new look at the org chart and ask if it's keeping up with the changing MarTech.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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7 hot marketing certifications and how they pay off - CIO

7 hot marketing certifications and how they pay off - CIO | The MarTech Digest | Scoop.it
Certifications are a great way to reinforce your skills and expertise on your resume, but not all certifications are worth your time. See how these seven popular marketing certifications stack up, and how they'll impact your salary.
CYDigital's insight:

Presented in the form of a slideshow. Most if not all of us know about Pragmatic. I ignored the salary info.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Hire the Right Marketing Automation Team, or Pay the Price - Convince and Convert

Hire the Right Marketing Automation Team, or Pay the Price - Convince and Convert | The MarTech Digest | Scoop.it
Every day you push back against automation is a lost opportunity. Here's why the time to invest in a marketing automation team is now.
CYDigital's insight:

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Mondo Reports on Top 10 Digital Marketing Professional Jobs for 2017

  • CMO: $160-245,000
  • VP, Digital Marketing: $140-200,000
  • Web Analytics Manager/Market Data Analyst: $80-185,000
  • VP, eCommerce: $125-180,000
  • Director, Interactive: $140-180,000
  • Director, Creative: $101-178,000
  • UX Specialist/Information Architect: $110-175,000
  • Mobile App Developer: $100-175,000
  • Director UX/UI: $130-170,000
  • VP, Interactive Product or Interactive Marketing: $130-170,000
CYDigital's insight:

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Who Does What in the Data Science Industry [Infographic] : MarketingProfs

Who Does What in the Data Science Industry [Infographic] : MarketingProfs | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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Hands-on experience helps the next wave of B2B marketers - FierceCMO

Hands-on experience helps the next wave of B2B marketers - FierceCMO | The MarTech Digest | Scoop.it
With technology solutions such as predictive analytics and Big Data playing an increasingly prominent role in B2B marketing, it's important for the next generation of B2B marketers to get as much hands-on experience with these specialized solutions as possible.

College marketing programs have picked up on these trends and have begun focusing on both the importance of marketing technology and the importance of students getting some experience in working with B2B businesses, according to this article from Demand Gen Report.

For B2B businesses looking to have an impact on the next generation of marketing professionals, working with college marketing programs can provide valuable experience to students, as well as an inside look at what young marketers can bring to the table.


Let marketingIO create a new approach for your inbound and outbound marketing…and realize more revenue. 

CYDigital's insight:

The university level is starting to produce MarTech resources, so it may be a place to find interns.

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