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Lean Startup Methodology [infographic] – Innovation Excellence

Lean Startup Methodology [infographic] – Innovation Excellence | The MarTech Digest | Scoop.it
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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10 ways startups can get the most out of LinkedIn

10 ways startups can get the most out of LinkedIn | The MarTech Digest | Scoop.it
1. Have a Completed Profile

2. Customize Your Websites

3. Make Connections With Everyone

4. Join Targeted Groups

5. Include Your Company Profile

6. Be Compelling

7. Recommend Others

8. Use Twitter to Connect

9. Make Sure Your Search Ranking is Optimized

10. Use Advanced Applications


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Oh by the way: not only for startups.

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Why A Category Is A Marketing Technology Startup's Friend - Forbes

Why A Category Is A Marketing Technology Startup's Friend - Forbes | The MarTech Digest | Scoop.it

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CYDigital's insight:

As a vendor, you absolutely need a category, for the reasons above as well as for your future investors.

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First Month of a Start-Up: CMO's Top 10 - ClickZ

First Month of a Start-Up: CMO's Top 10 - ClickZ | The MarTech Digest | Scoop.it

Digest...


These are the top 10 achievements the CMO should now have completed over this first month period: 

1. Brand Decisions: 

2. Positioning Elements: 

Once the branding consensus is in place, the CMO must work on creating key messaging and positioning pillars. These will help guide larger marketing, sales, and communication teams in the future as well. So one could say these are the very foundational items for the company’s marketing activities going ahead. 

3. Marketing Channels: 

4. Content Plan: 

5. Tech Stack: 

Finalize the marketing technology stack and architecture that will be used. There will be software needed for a variety of activities – inbound marketing, Web CMS, blogging platform, social media, marketing analytics, email marketing, event registrations, market research, search marketing, lead nurturing, etc. Get your hands on to the plethora of free tools out there (thank goodness for free tools!) 

6. Objective and Key Results (OKR): 

7. Content Output: 

8. Budget and Plan: 

9. Team and Role Requirements: 

10. Get Your Approvals: 

 

 

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CYDigital's insight:

Dear lord, please ensure your OKRs are tied directly to business metrics, and ensure your tech can feed back to you the analytics you need to measure your OKRs.

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When do Startups Need Marketing Automation? - Tech.com

When do Startups Need Marketing Automation? - Tech.com | The MarTech Digest | Scoop.it
For the first couple of dozen form fills on your website or offline leads coming in, it’s best to reach out and talk to them yourself. Paul Graham of Y Combinator said to “do things that don’t scale” in the early days, and he’s right. But when you’re starting to respond slower and slower by hand while you focus on your core product, that’s when potential customers get forgotten and opportunities are missed. Running a lean startup requires every technical advantage possible, and marketing automation is a critical tool that improves the feedback loop.


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CYDigital's insight:

Deploy only if marketing activities detract from your core mission: building your product. But bear in mind that a MAP has its own start-up requirements, and you'll need an outside firm to come in, setup, deploy, manage and measure.

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