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These 6 Marketing Automation Statistics Show Where Marketers Really Are - Which-50

These 6 Marketing Automation Statistics Show Where Marketers Really Are - Which-50 | The MarTech Digest | Scoop.it
1. 42% of B2B marketers plan to test or deploy marketing automation this year (DemandGen Report)
2. 59% of companies do not fully use the technology they have available (Ascend2)
3. 80% of marketing automation users saw an increase in leads (VentureBeat)
4. 12% of marketing automation users saw an increase of leads by 50% or more (VentureBeat)
5. 10% of marketers feel they are able to fully execute mature marketing automation strategies (Forrester)
6. 80% of B2B marketers consider it a core requirement of their jobs to understand and use marketing technology (Forrester)
CYDigital/marteq.io's insight:

And there's a percentage switching platforms.

 

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marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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6 Mind-Blowing Digital Marketing Stats from Unbounce’s Conversion Road Trip | Wordstream

6 Mind-Blowing Digital Marketing Stats from Unbounce’s Conversion Road Trip | Wordstream | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

CYDigital/marteq.io's insight:

This is important information to incorporate into your efforts!

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Digital, Social & Mobile in 2015 - We Are Social

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital/marteq.io's insight:

FYI. The annual massive compendium of digital stats. It's a resource organized by country. If you have to make a presentation that has a multinational focus, you may find some of these stats useful.

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Marco Favero's curator insight, February 12, 2015 2:49 AM

aggiungi la tua intuizione ...

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Infographic: How to Generate Value from Digital Marketing - Marketing Technology Blog | #TheMarketingTechAlert

Infographic: How to Generate Value from Digital Marketing - Marketing Technology Blog | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
Infographic: How to Generate Value from Digital Marketing by Douglas Karr on Marketing Technology Blog
CYDigital/marteq.io's insight:

Solid data in this infographic.

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33 digital marketing stats you didn't know | YODA London | #TheMarketingAutomationAlert

33 digital marketing stats you didn't know |  YODA London | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
33 digital marketing stats you didn't know. Yoda London have put together stats ranging from, content marketing stats to international social media.

 

__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

Take a few seconds and scroll through. Interesting (and useful) stats.

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Natacha Smigielski's curator insight, November 30, 2013 6:27 AM

Let's figures talk!

Jussara NUNES's curator insight, November 30, 2013 7:13 AM

Interesting infographics

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[INFOGRAPHIC] 26 Digital Marketing Statistics You Shouldn't Miss - Optimind | #TheMarketingAutomationAlert

[INFOGRAPHIC] 26 Digital Marketing Statistics You Shouldn't Miss - Optimind | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
26 Digital Marketing statistics you shouldn't miss with downloadable quick reference infographic.
CYDigital/marteq.io's insight:

More stats 'n facts to support your 2014 budgeting.


  • See the article at www.myoptimind.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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Mark H. Cohen's curator insight, April 6, 2015 11:47 AM

Excellent stats. 

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Metrics and Analytics: 4 questions every marketer should ask their data analysts | MarketingExperiments | #TheMarketingAutomationAlert

Metrics and Analytics: 4 questions every marketer should ask their data analysts | MarketingExperiments | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Marketers understand the value of using metrics to gain customer insights, but often have a limited background in data analysis. This can have a profound impact on the accuracy of information used to make important decisions.


Digest...


There’s no need to turn a marketer into a data analyst or vice versa, but instead, let’s cover some very important ground first before any testing begins.

 

Question #1. How are we using quality assurance to mitigate risk?  It stands to reason you want to address data accuracy and appropriate metric interpretation before you begin testing.

And quality assurance (QA) is a key step in doing that.

 

Question #2. How will results vary? Would you want to make a multimillion-dollar decision knowing there is a good chance you could be off by a fairly large margin?

Probably not, and this is why understanding how variance between your metrics platform and the true value is important.

 

Question #3. Do we know how the metrics we use are calculated on our platform?   Misinterpretation of metrics is epidemic in online testing – and it’s often preventable.

I say this because the accuracy of interpreting information is generally driven by an understanding of it.

 

Question #4. How can we avoid placing too much faith in one calculated metric?   

I often talk to people who use average time on page as a measure of engagement and they put far too much faith in it. The problem with this is from a theoretical standpoint, any average is highly susceptible to outside forces because an extreme outlier will skew the average value.

CYDigital/marteq.io's insight:

Big Data is a waste of time if you don't have the resources to exploit the data. Whether it's marketing scientists, stat pros, ops, etc., you need the resources in place to exploit the hidden value found in the data. Take a look at the questions above: are there folks on staff right now who understand those questions and have the answers?


  • See the article at www.marketingexperiments.com
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Marketing Research Chart: 84% of marketers consider blogs at least somewhat effective for inbound marketing - Sherpa

Marketing Research Chart: 84% of marketers consider blogs at least somewhat effective for inbound marketing - Sherpa | The MarTech Digest | Scoop.it

Q: Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving objectives) of using social media platforms in your inbound marketing efforts.


CYDigital/marteq.io's insight:

The only surprising part of this chart is the SlideShare info. We have reservations about that metric, but in agreement on the others.


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KPCB Internet Trends 2013 - Mary Meeker

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the
CYDigital/marteq.io's insight:

MUST REVIEW!


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Facebook, LinkedIn Are Top Social Platforms for Marketers - Profs

Facebook, LinkedIn Are Top Social Platforms for Marketers - Profs | The MarTech Digest | Scoop.it
Social Media - If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by ...


Important excerpt...


What Marketers Want to Learn More About

  • At least 88% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.
  • When it comes to social media platforms, marketers want to learn most about blogging: While 58% of marketers are blogging, 62% want to learn more about it and 66% plan on increasing blogging activities in 2013.
CYDigital/marteq.io's insight:

We look at these stats from the 2013 Social Media Marketing Industry Report (we made you aware of this report last week), and we are heartened by the marketer's desire to continue to learn and improve. And that's why we publish The Marketing Automation Alert.


  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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BusinessBoots's curator insight, May 29, 2013 5:33 AM

People are asking the right question when they ask 'why?'  Being 'on' a platform without knowing why doesn't make any sense, but social media really shouldn't be ignored for any business.

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86 Revealing Charts From the 2013 State of Inbound Marketing Report - HubSpot

CYDigital/marteq.io's insight:

And there are 150 tweetable stats to share as well: just click through to the post. We've already scooped this report, but if you haven't review it yet, this deck leaves you with no more excuses!!



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5 ways to make stats in content marketing more credible - Chief Marketing Technologist

5 ways to make stats in content marketing more credible - Chief Marketing Technologist | The MarTech Digest | Scoop.it
As marketers, we want to be better consumers of data. Presented with data and its analysis, we want to be able to judge its accuracy and relevance to our decision making.


Key summary...


There are five things you can — and should — do when presenting survey statistics:

  1. Note the sample size — how many people participated.
  2. Break down the basic firmographics of the participants.
  3. Describe how the participants were selected.
  4. Include the original question and answer choices.
  5. Define nomenclature that may be highly subject to interpretation.
CYDigital/marteq.io's insight:

So when we read this, it was a reminder of all those damn papers from business school. It's true though: credibility is a function of the sample's description. Even if you don't fold this info into your report or presentation, be prepared to answer the questions: it shoots down skepticism and raises the value of the results.


  • See the article at chiefmartec.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Global Paid Search CTRs Up 62% in Q1 - MarketingCharts

Global Paid Search CTRs Up 62% in Q1 - MarketingCharts | The MarTech Digest | Scoop.it

The latest report on paid search trends has been released, this one from Kenshoo. As with previous reports from RKG, The Search Agency, and IgnitionOne, the Kenshoo study notes that mobile devices are playing a strong role in the search advertising market. Separately, though, the report illustrates that on a global basis, paid search click volume (+21%) and click-through rates (+62%) each saw strong growth, with spending up 15%. 

CYDigital/marteq.io's insight:

Spending up a quarter of the CTR growth rate while CPC is down (as are impressions). We're all getting much better at this whole Paid Search thingy.


  • See the article at www.marketingcharts.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.


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A Marketer's Guide to Understanding Statistical Significance - HubSpot

A Marketer's Guide to Understanding Statistical Significance - HubSpot | The MarTech Digest | Scoop.it
Get an in-depth understanding of the math behind statistical significance in A/B testing.


Conclusion...


You may be asking yourself why this is important if you can just use a free tool to run the calculation. Understanding how statistical significance is calculated can help you determine how to best test results from your own experiments. Many tools use a 95% confidence rate, but for your experiments, it might make sense to use a lower confidence rate if you don’t need the test to be as stringent. Understanding the underlying calculations also helps you explain why your results might be significant to people who aren't already familiar with statistics.

CYDigital/marteq.io's insight:

If Stat 101 is too far back in the rear view mirror, here's the perfect article to bring you back. Obviously, statistical significance is critical when it comes to optimization testing.


  • See the article at blog.hubspot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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25% of Fortune 500 B2B Companies Have Adopted Marketing Automation - ClickZ

25% of Fortune 500 B2B Companies Have Adopted Marketing Automation - ClickZ | The MarTech Digest | Scoop.it
What can we learn as marketers from this research?


Summary...

First off, it is good to see companies with large budgets adopting leading edge technologies at much higher rates than their peers. This still gives us some good reason to look to the largest players in the B2B space as leaders in adoption of tools. Despite their higher than average adoption rates, their large size seems to be affecting their ability to be nimble in adopting new techniques that go hand-in-hand with these tools.

CYDigital/marteq.io's insight:

We think this is low, but assume it is correct: what is the MA penetration %  next year? We expect further inroads. Use the chart above as a means to benchmark!


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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3 in 4 US Senior Execs Strongly Believe Customer Experience Impacts Loyalty - MarketingCharts

3 in 4 US Senior Execs Strongly Believe Customer Experience Impacts Loyalty - MarketingCharts | The MarTech Digest | Scoop.it

74% of American senior executives surveyed by Oracle strongly agree that customers' experiences impact their willingness to be loyal advocates, according to a new report.

CYDigital/marteq.io's insight:

Perhaps Forrester is on to something...


  • See the article at www.marketingcharts.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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Content Marketing The Most Popular Digital Area Slated For A Budget Hike This Year - MarketingCharts

Content Marketing The Most Popular Digital Area Slated For A Budget Hike This Year - MarketingCharts | The MarTech Digest | Scoop.it

Add it to the list of research (such as this and this) heralding the increasing priority of content marketing. This latest piece of research, from Econsultancy and Responsys, finds that 70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels. Content marketing edges SEO (65%) and email marketing for engagement/retention (also 65%) as the most popular digital channel tabbed for a budget increase.

CYDigital/marteq.io's insight:

Still useful although it doesn't differentiate between B2B and B2C. Search above using the Filter function to find similar supporting stats.  However, we keep thinking about the forthcoming "deluge of crap": http://sco.lt/6SgwSn


  • See the article at www.marketingcharts.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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