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The Science of Storytelling - Smart Insights

The Science of Storytelling - Smart Insights | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

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Stellar: The Best Storytelling App For Sharing Memories And Knowledge - DailyTekk

Stellar: The Best Storytelling App For Sharing  Memories And Knowledge - DailyTekk | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

CYDigital/marteq.io's insight:

Download from the App Store. Really wonderful way to present your company.

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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] - HubSpot

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] - HubSpot | The MarTech Digest | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

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CIM Academy's curator insight, April 22, 2015 5:10 AM

Is storytelling the key to your promotional activities? This article suggests that it is a great differentiator and outlines key tips to help promote your brand.

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Storytelling and B2B Content Marketing - Top Insights from Forrester - Top Rank Blog

Storytelling and B2B Content Marketing - Top Insights from Forrester - Top Rank Blog | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital/marteq.io's insight:

As the title suggests, the article also covers storytelling, but I thought this excerpt to be far more important. Click through for the storytelling.

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Why Your Brain Loves Good Storytelling - HBR

Why Your Brain Loves Good Storytelling - HBR | The MarTech Digest | Scoop.it

"A decade ago, my lab discovered that a neurochemical called oxytocin is a key “it’s safe to approach others” signal in the brain. Oxytocin is produced when we are trusted or shown a kindness, and it motivates cooperation with others. It does this by enhancing the sense of empathy, our ability to experience others’ emotions. Empathy is important for social creatures because it allows us to understand how others are likely to react to a situation, including those with whom we work.

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More recently my lab wondered if we could “hack” the oxytocin system to motivate people to engage in cooperative behaviors. To do this, we tested if narratives shot on video, rather than face-to-face interactions, would cause the brain to make oxytocin. By taking blood draws before and after the narrative, we found that character-driven stories do consistently cause oxytocin synthesis. Further, the amount of oxytocin released by the brain predicted how much people were willing to help others; for example, donating money to a charity associated with the narrative."

CYDigital/marteq.io's insight:

Fascinating! Now we have some tangible evidence as to the importance of storytelling.

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The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] - Copyblogger

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] - Copyblogger | The MarTech Digest | Scoop.it
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.

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The Driving Forces Behind 10 Years of Storytelling [Infographic] - Profs

The Driving Forces Behind 10 Years of Storytelling [Infographic] - Profs | The MarTech Digest | Scoop.it

http://www.marketingprofs.com/chirp/2014/26009/the-driving-forces-behind-10-years-of-storytelling-infographic



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[NSFW] This Designer Destroys 2014′s Big Marketing Buzzword, and It’s Awesome - Contently

[NSFW] This Designer Destroys 2014′s Big Marketing Buzzword, and It’s Awesome - Contently | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

Worth the 2 minutes, but lower your speakers!

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The Driving Forces Behind 10 Years of Storytelling [Infographic] - B2B Infographics

The Driving Forces Behind 10 Years of Storytelling [Infographic] - B2B Infographics | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

Stick with visual.

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The Five Essential Elements of a Great Company Story [Infographic] - Profs

The Five Essential Elements of a Great Company Story [Infographic] - Profs | The MarTech Digest | Scoop.it

 

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The Science of Storytellling [Infographic] - Smart Insights Digital Marketing Advice

The Science of Storytellling [Infographic] - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

Need more proof?

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Shannon Rasmussen's curator insight, May 24, 2017 6:54 PM
Very good points pertaining to how people learn. Not a targeted article to education, but can definitely be applied into an educational setting. 
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Why Our Brains Crave Storytelling In Marketing - Fast Company

Why Our Brains Crave Storytelling In Marketing - Fast Company | The MarTech Digest | Scoop.it

Digest...


Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts.

 

When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well.

 

In addition to this, our brains are insanely greedy for stories. We spend about a third of our lives daydreaming--our minds are constantly looking for distractions--and the only time we stop flitting from daydream to daydream is when we have a good story in front of us.

 

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CYDigital/marteq.io's insight:

Accept this as a given. Now ask: where does delivering storytelling fit into my buyer's journey?

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How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] - HubSpot | #TheMarketingTechAlert

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] - HubSpot | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
Learn how to supercharge your content marketing efforts with storytelling.

 

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Seung Ha's curator insight, August 26, 2014 9:05 PM

This infographic stresses some of interesting information in terms of B2B content clutter. It gives an opportunity to consider regarding how effectively avoid such business content clutter in the future.

Nadhirah Aljffri's curator insight, October 2, 2014 7:50 PM

Give good insight on how to avoid clutter in ads through storytelling!

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Visual Storytelling, How to Use Visuals, Videos and Social Media - Social Media Examiner | #TheMarketingTechAlert

Visual Storytelling, How to Use Visuals, Videos and Social Media - Social Media Examiner | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
Social Media Marketing Podcast 83, in this episode Ekaterina Walter shares why visual storytelling is important for your business and how to get started.


Basic/ Summary...


Key takeaways:

 

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CYDigital/marteq.io's insight:

The podcast (to which you can access when you click through) was summarized in the article, and this is a summary of that article. Trove of information.


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spyn studio's curator insight, July 15, 2014 10:47 PM

This is how we do it!

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Effective Storytelling for B2B | Pinterest | #TheMarketingAutomationAlert

Effective Storytelling for B2B | Pinterest | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesale
CYDigital/marteq.io's insight:
  • See the article at visual.ly
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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The Value of Telling Great Stories [INFOGRAPHIC]

The Value of Telling Great Stories [INFOGRAPHIC] | The MarTech Digest | Scoop.it

Applicable to B2B?  You bet: and this infographic outlines how our messaging should morph.

CYDigital/marteq.io's insight:

See the article at contently.com.


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