Dark marketing clouds ahead? Let us help you see clearly. Contact us.
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with Twitter
I don't have a Facebook or a Twitter account
Already have an account: Login
The MarTech Digest
545.5K views | +70 today
 Your new post is loading...
Scoop.it!
MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.
CYDigital's insight:
Download from the App Store. Really wonderful way to present your company. 
Scoop.it!
iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.
CIM Academy's curator insight,
April 22, 2015 5:10 AM
Is storytelling the key to your promotional activities? This article suggests that it is a great differentiator and outlines key tips to help promote your brand.
Scoop.it!
► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
CYDigital's insight:
As the title suggests, the article also covers storytelling, but I thought this excerpt to be far more important. Click through for the storytelling.
Scoop.it!
"A decade ago, my lab discovered that a neurochemical called oxytocin is a key “it’s safe to approach others” signal in the brain. Oxytocin is produced when we are trusted or shown a kindness, and it motivates cooperation with others. It does this by enhancing the sense of empathy, our ability to experience others’ emotions. Empathy is important for social creatures because it allows us to understand how others are likely to react to a situation, including those with whom we work. ˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅ Receive a FREE daily summary of The Marketing Technology Alert. Subscribe here: goo.gl/xSjgGT (your privacy is protected). ˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄
CYDigital's insight:
Fascinating! Now we have some tangible evidence as to the importance of storytelling.
Scoop.it!
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes. ˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅ Receive a FREE daily summary of The Marketing Technology Alert. Subscribe here: goo.gl/xSjgGT (your privacy is protected). ˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄
Scoop.it!
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
CYDigital's insight:
Worth the 2 minutes, but lower your speakers!
Scoop.it!
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
CYDigital's insight:
Stick with visual.
Scoop.it!
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Scoop.it!
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
CYDigital's insight:
Need more proof?
Shannon Rasmussen's curator insight,
May 24, 2017 6:54 PM
Very good points pertaining to how people learn. Not a targeted article to education, but can definitely be applied into an educational setting.
Scoop.it!
Digest... Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts.
When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well.
In addition to this, our brains are insanely greedy for stories. We spend about a third of our lives daydreaming--our minds are constantly looking for distractions--and the only time we stop flitting from daydream to daydream is when we have a good story in front of us.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
CYDigital's insight:
Accept this as a given. Now ask: where does delivering storytelling fit into my buyer's journey?
Scoop.it!
Learn how to supercharge your content marketing efforts with storytelling.
____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Seung Ha's curator insight,
August 26, 2014 9:05 PM
This infographic stresses some of interesting information in terms of B2B content clutter. It gives an opportunity to consider regarding how effectively avoid such business content clutter in the future. 
Nadhirah Aljffri's curator insight,
October 2, 2014 7:50 PM
Give good insight on how to avoid clutter in ads through storytelling!
Scoop.it!
Social Media Marketing Podcast 83, in this episode Ekaterina Walter shares why visual storytelling is important for your business and how to get started. Basic/ Summary... Key takeaways:
____________________________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
CYDigital's insight:
The podcast (to which you can access when you click through) was summarized in the article, and this is a summary of that article. Trove of information.
Scoop.it!
Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesale
CYDigital's insight:
Scoop.it!
Applicable to B2B? You bet: and this infographic outlines how our messaging should morph.
CYDigital's insight:
See the article at contently.com. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.
iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff. Contact us.
|
|
