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Email Subject Line Length: Is Brevity Better? - MarketingProfs

Email Subject Line Length: Is Brevity Better? - MarketingProfs | The MarTech Digest | Scoop.it
Emails with shorter subject lines tend to garner significantly higher open rates and click rates than those with longer subject lines. See details from this email marketing study.
CYDigital/marteq.io's insight:

TEST!!!

 

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Email Subject Lines: 8 Principles for Improved Open Rates

Email Subject Lines: 8 Principles for Improved Open Rates | The MarTech Digest | Scoop.it
1. Test your subject lines and measure the right metric.
2. Research your audience’s voice.
3. Use personalization… strategically.
4. Be specific, descriptive and clear.
5. Be aware of mobile subject line character restrictions.
6. Choose every word carefully.
7. Please, please segment your list.
8. Treat preview text and from name as an extension of your subject line.
CYDigital/marteq.io's insight:

Real guidance when you CT.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Data-Driven Strategies For Writing Effective Titles and Headlines - Digital Information World

Data-Driven Strategies For Writing Effective Titles and Headlines - Digital Information World | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

The infographic is a tad dated, but still spot-on.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Writing Email Subject Lines That Get Prospects to Open, Read, and Respond - GetResponse Blog

Writing Email Subject Lines That Get Prospects to Open, Read, and Respond - GetResponse Blog | The MarTech Digest | Scoop.it
1. Keep it short. 

2. Avoid slogans and don’t come on too strong. 

3. Make them feel special, but be careful about emojis. 

4. Create a sense of urgency. 

5. Don’t forget the pre-header or help text. 

6. The From field is your online identification. 

7. Don’t forget A/B testing.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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7 Power Words & Phrases to Test in Your Facebook Ads | WordStream

7 Power Words & Phrases to Test in Your Facebook Ads | WordStream | The MarTech Digest | Scoop.it
1. New
2. Threats
3. Curiosity
4. Shortcuts
5. Authority
6. Anger
7. Greed
CYDigital/marteq.io's insight:

There's something about the seven deadly sins... Anyway, please CT for the details to each.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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13 Insanely Clickable Email Subject Line Examples (Backed by Psychology) - SumoMe

13 Insanely Clickable Email Subject Line Examples (Backed by Psychology) - SumoMe | The MarTech Digest | Scoop.it

"The Bold & Audacious Subject Line
The “FOMO” Subject Line
The Introspective Subject Line
The Controversial Subject Line
The “If-Then” Subject Line
The “Remember That One Time…” Subject Line
The “Note From A Friend” Subject Line
The “Only Open If” Subject Line
The Social Identity Subject Line
The “Here’s Your Thing” Subject Line
The Cliff-Hanger Subject Line
The “Belief Challenger” Subject Line
The “You Can Do Better” Subject Line"

CYDigital/marteq.io's insight:

Not all are self-explanatory. Some may not be appropriate for B2B, so test, test, test.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Do Those Magical "Power Words" Really Work to Improve Conversion Rates? - CrazyEgg

Do Those Magical "Power Words" Really Work to Improve Conversion Rates? - CrazyEgg | The MarTech Digest | Scoop.it
Through countless hours of research and numerous studies, psychologists and social scientists have come to a consensus on the five most powerful words in the English language.

You

Free

Instantly

Because

New
CYDigital/marteq.io's insight:

The article delves into the why.

 

Dark marketing clouds ahead? Let us help you see clearly. Contact us. #MarTech #DigitalMarketing

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7 Ready-Made AdWords Headline Formulas to Make Your Life Easy | WordStream

7 Ready-Made AdWords Headline Formulas to Make Your Life Easy | WordStream | The MarTech Digest | Scoop.it
AdWords Headline Formula #1. Keep it Simple (Stupid).

AdWords Headline Formula #2. Get Hyper Local

AdWords Headline Formula #3. Ask a Question?

AdWords Headline Formula #4. The Too-Specific-to-be-Fake Number

AdWords Headline Formula #5. Objection-Overcomer

AdWords Headline Formula #6. Provide Incentives

AdWords Headline Formula #7. The Competitive Bid
CYDigital/marteq.io's insight:

CT for the details.

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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Why I Stopped Following Subject Line Best Practices - TechnologyAdvice

Why I Stopped Following Subject Line Best Practices - TechnologyAdvice | The MarTech Digest | Scoop.it
This post is not the all-powerful-ultimate-marketing-secrets-guide to subject lines. It is a story about how I achieved some dramatic results running a subject line experiment for TechnologyAdvice’s outbound email campaigns.

Given the importance of email for demand generation marketers, these results are something I wanted to share, because I think they reveal an effective technique for creating subject lines.

When I analyzed the results of the experiment, one clear pattern emerged: people respond to headlines that show little to no marketing intent and instead vaguely preview the contents of the email.
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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How to Create Eye-Catching and Effective Headlines [Infographic] - Profs

How to Create Eye-Catching and Effective Headlines [Infographic] - Profs | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

And supplement with online headline testing tools. If you need recommendations, email me.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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6 Shocking Myths About Subject Lines – Litmus Software, Inc.

6 Shocking Myths About Subject Lines – Litmus Software, Inc. | The MarTech Digest | Scoop.it
Subject lines are the most written about—and misunderstood—email marketing element. Have you fallen for these six myths about subject lines?
CYDigital/marteq.io's insight:

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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11 Subject Line Strategies Guaranteed to Increase Your Open Rates

11 Subject Line Strategies Guaranteed to Increase Your Open Rates | The MarTech Digest | Scoop.it
1. Keep It Simple
2. Personalize It
3. Avoid Questions
4. Use a Numbered List
5. Create a Feeling of Exclusivity
6. Make It Urgent
7. Give a Sneak Peek of What Awaits Inside
8. Experiment with Humor and Surprise
9. Use the Word “Free”
10. Use the Word “Alert”
11. Make Sure There’s a Clear Command
CYDigital/marteq.io's insight:

CT for details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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8 Email Subject Line Statistics Every Marketer MUST Know - EmailMonks

8 Email Subject Line Statistics Every Marketer MUST Know - EmailMonks | The MarTech Digest | Scoop.it
While 7 words is the most common subject line word length (14.0% of them), 3 words (1.6% of them) have the highest engagement rates (21.2%, compared to 17.2% overall and 15.8% for 7 word lines).
CYDigital/marteq.io's insight:

Please CT for the remaining seven. Valuable.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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Why do people open emails? - MixPanel

Why do people open emails? - MixPanel | The MarTech Digest | Scoop.it
  • Don’t make your subject too long: When we look at the open rate of subject lines at that breakpoint, subjects with less than 30 characters long have a 15.05% open rate, while those with more than 30 characters have a 12.92% open rate. 
  • Includes variable: 9.34% open rate
  • Includes: 10.92 % open rate
  • Includes ‘thanks’, ‘thank you’, ‘please’, ‘sorry’: 22.98% open rate
  • Includes ‘?’: 15.21% open rate
  • Includes ‘How to’: 20.66% open rate
  • Includes ‘today’, ‘tomorrow’, ‘tonight’, or ‘now’: 12.67% open rate
  • Includes ‘offer’, ‘code’, ‘coupon’, ‘sale’, ‘$’, ‘discount’: 10.34% open rate
  • Includes ‘free’: 17.27% open rate
CYDigital/marteq.io's insight:

As usual, it's the subject line. And as usual...TEST!

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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The Ultimate list of Email Subject Lines: 80 Formulas to Increase Email Open Rate - TeamWave

The Ultimate list of Email Subject Lines: 80 Formulas to Increase Email Open Rate - TeamWave | The MarTech Digest | Scoop.it
The best email subject lines have at least one of the following elements:

  • cater to the personal interest of the recipient
  • invoke curiosity
  • challenge conventional wisdom
  • provide offers/freebies
  • induce urgency
  • deliver latest news
  • show validation by other people
We’ve used the above to compile a list of 80 email subject line formulas so that you can use one of them to write a gripping subject line within seconds. Read on!
CYDigital/marteq.io's insight:

Please CT for the 80. If it ain't here, it doesn't exist.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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3 Email Subject Line Ideas to Delight Your Database | Pardot

3 Email Subject Line Ideas to Delight Your Database | Pardot | The MarTech Digest | Scoop.it
1. THE PERSONALIZED PROMO

Have you tried personalizing your email subject lines using marketing automation? Y

2. THE AUTORESPONDER

I’ve found that most autoresponder emails I receive when I download a piece of gated content stick to a standard “Thanks for Downloading ____” format. There’s nothing wrong with that — it does get the point across, after all — but I’m always pleasantly surprised by subject lines that mix it up a little bit.

3. THE CONTENT ROUNDUP

Online Reputation | Not Everything Has ROI | Email Competitiveness | In-Demand Freelance Skills
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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They Laughed When I Used This Subject Line Tactic, But Then I Sent The Email... - GetResponse Blog

They Laughed When I Used This Subject Line Tactic, But Then I Sent The Email... - GetResponse Blog | The MarTech Digest | Scoop.it

"When to use curiosity? There are special occasions when using Curiosity is especially fitting:

  • Inform subscribers of interesting info that they otherwise would not have looked at.
  • When they have been inactive and the trick is to re-engage / activate them.
  • When you are introducing something new
  • When it really is a secret / exclusive (for instance information that you would need to log in for)
  • When people will receive a surprise or gift later on.
  • When people are benefit driven and would like to know how to get that benefit. For example: “How we reached X, without doing Y”

Questions are the Swiss army knife of a valuable discovery. Use them to find value and curiosity that you can than turn into different subject lines."


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

The post's focus: how curiosity drives conversions.

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These 3 Email Subject Lines Will Kill Your Chances of Winning a New Customer - Duct Tape Marketing

These 3 Email Subject Lines Will Kill Your Chances of Winning a New Customer - Duct Tape Marketing | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

And this aligns with the common tenet that TOFU prospects should received informational material.

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7 Email Subject Lines to Increase Your Open Rate - GetResponse Blog

7 Email Subject Lines to Increase Your Open Rate - GetResponse Blog | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Forget the last one, but the other six are spot-on.

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Phrasee Launches Email Subject Line Optimization Software - MediaPost

Phrasee Launches Email Subject Line Optimization Software - MediaPost | The MarTech Digest | Scoop.it
Today Phrasee Ltd., a London-based marketing technology company, announced an open-source marketing software that claims to predict consumers’ emotional responses to email subject lines. 
Phrasee Pheelings Lite is the free version of Phrasee Pheelings, a subject line optimization software that interprets the language in email subject lines to identify what causes the highest rate of email opens and click-through rates.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

What a great tool! Right up there with Touchstone's Subject Line Gold.

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4 Adjectives That Should Dominate Your Email Subject Lines | Convince and Convert

4 Adjectives That Should Dominate Your Email Subject Lines | Convince and Convert | The MarTech Digest | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

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The 10 Best (and Worst) Performing Words in Email Subject Lines - Profs

The 10 Best (and Worst) Performing Words in Email Subject Lines - Profs | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance.

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2015 Subject Line Analysis Report - Adestra

2015 Subject Line Analysis Report - Adestra | The MarTech Digest | Scoop.it

"Following on from our wildly popular report in 2013, in this year’s edition we’ve taken things to the next level. We’ve looked at more than 3 billion emails, and picked over 300 keywords across four industries:

  • Retail & B2C
  • Conferences & Events
  • Media & Publishing
  • B2B, Professional Services & Financial


Because your subject line is the key way to get your brand in front of your customers. Your subject lines deserve lots of attention, and this report will be your guide to optimizing them. You’ll learn what words cause higher open rates, and which ones cause more unsubscribes."


marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 


CYDigital/marteq.io's insight:

Yeah, you want to download this. Behind a reg form.

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Email Marketing Chart: Personalized subject lines - Sherpa

Email Marketing Chart: Personalized subject lines - Sherpa | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

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Email Subject Lines: The Latest Data - Marketing Charts

Email Subject Lines: The Latest Data - Marketing Charts | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

CYDigital/marteq.io's insight:

This tells me...NOTHING!!! ABSOLUTELY NOTHING!!! Why? Because your testing is the only arbiter you need.

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