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SugarCRM Brings Relationship Intelligence to CRM App - IT Business Edge

When it comes to selling anything, being able to make a personal connection with a prospective customer is often the difference between making a sale or not. To make it simpler for salespeople to gain those insights, SugarCRM today unveiled SugarCRM Hint, a module within its namesake CRM application that salespeople can employ to search the web to gather both personal and corporate information relating to any prospect.

CYDigital/marteq.io's insight:

Nice add-on, but SFDC + Einstein is a differentiator.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Confirmed: SugarCRM Buys Mobile Startup Stitch, Shuts It Down - TechCrunch

Confirmed: SugarCRM Buys Mobile Startup Stitch, Shuts It Down - TechCrunch | The MarTech Digest | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

CYDigital/marteq.io's insight:

This is a people and tech buy to shore up Sugar's mobile capabilities. Helps to bring on board some ex-SFDC's.

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Data for dummies: SugarCRM just got stupid-simple business data - VentureBeat | #TheMarketingTechAlert

Data for dummies: SugarCRM just got stupid-simple business data - VentureBeat | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Digest...


Popular customer relationship management (CRM) vendor SugarCRM is enlarging its data offering today by announcing integrated business data from Dun & Bradstreet (D&B).

 

D&B data had previously been available as an outside source to the software, in addition to such sources as LinkedIn, HootSuite, and in-house ERP systems.

 

This new D&B partnership is intended to provide access to data via searching instead of manual entry. Users can search in SugarCRM for, say, new prospects, click to add lists of competitors or corporate family members, or search for departmental contacts and add them with a click.

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CYDigital/marteq.io's insight:

Just a bit behind the times, as the world is starting to shift to DMPs.

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