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SurveyMonkey buys marketing automation company TechValidate - Fortune

SurveyMonkey buys marketing automation company TechValidate - Fortune | The MarTech Digest | Scoop.it
The acquired company has more than 300 customers, including tech giants HP, IBM, and SAP.

What’s the first thing many businesses do with research and data gathered on SurveyMonkey, which amounts to roughly 3 million survey responses per day?

Publish it to make some sort of business case, of course, and the company just bought a 50-person marketing startup to help automate the process.


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CYDigital's insight:

Wouldn't call TechValidate a marketing automation company in the same vein as a Marketo.

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SurveyMonkey for Salesforce Now Integrates with Pardot - Pardot

SurveyMonkey for Salesforce Now Integrates with Pardot - Pardot | The MarTech Digest | Scoop.it
We know that one of the best ways to understand your customers and cater to their preferences is simply to ask them questions, then take action based on their responses. That’s why we’re excited to announce that SurveyMonkey for Salesforce now integrates with Pardot, allowing you to better understand your customers and make smarter, data-driven decisions.

Now, Pardot customers with Custom Objects (included with Ultimate or as an add-on for Pro) using SurveyMonkey for Salesforce can segment their prospects based on survey responses.


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CYDigital's insight:

The notion that SM for SFDC is now integrated with Pardot goes to show how dis-integrated Pardot is with SFDC. I just don't know why customers are not clamoring for a unified approach.

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SurveyMonkey to sell comparative data - The Hub

SurveyMonkey to sell comparative data - The Hub | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital's insight:

Mixed feelings about this. On one hand, it is excellent information esp. for the SMB. On the other hand, you work hard for your data, and even if anonymous, you may not want it shared.

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